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    <title>Hypebeast</title>
    <description>Hypebeast covers men's contemporary fashion and culture, from streetwear and sneakers to art, design, music, entertainment and lifestyle.</description>
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      <title>The North Face Purple Label FW26 Is Making Performance Gear Look Cozy</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F06%2Fthe-north-face-purple-label-fw26-collection-release-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>SummaryThe FW26 line from nanamica's The North Face Purple Label mixes everyday wear with high-performance outdoor gear.It features muted earth tones, washed blues, and unexpected whites, while technical items like windbreakers are paired with casual fabrics like denim and tweed for a relaxed, vintage look.For FW26, The North Face Purple Label continues to develop a distinct profile from the main label, heightening its focus on the niche between the elevated everyday wardrobe and high-performance garments meant for movement. Powered by nanamica, the Japan-exclusive line from The North Face expands with a new range that ties familiarity with function.Taking the collection for a city stroll in the campaign, one will first notice the muted tones that dominate the collection: dry beiges, deep browns, stone grays, with washed blues seen in denim and tailored fabrics. For a Fall collection, The North Face Purple Label also places an unusual emphasis on whites, making the collection feel more transitional and lighter on the eyes.The campaign's styling also stands out, making The North Face's technical garments feel more like a casual wardrobe, pairing tech-driven pieces like shell pants, windbreakers, and puffers with speckled tweed, light wash denim, brushed knits, and tartan patterns. In the spirit of nanamica's ethos of timelessness, the collection has a lived-in feel, achieved not only by its earthy hues but also by its faded washes and vintage-inspired finishes.Stay tuned to nanamica's socials and webstore for the official release of The North Face Purple Label, exclusively in Japan.</div><p><a href="https://hypebeast.com/2026/7/the-north-face-purple-label-fw26-collection-release-info" title="The North Face Purple Label FW26 Is Making Performance Gear Look Cozy" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Mon, 06 Jul 2026 19:29:17 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/the-north-face-purple-label-fw26-collection-release-info</link>
      <guid>https://hypebeast.com/?post=6749263</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F06%2Fthe-north-face-purple-label-fw26-collection-release-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><ul><li>The FW26 line from nanamica's The North Face Purple Label mixes everyday wear with high-performance outdoor gear.</li><li>It features muted earth tones, washed blues, and unexpected whites, while technical items like windbreakers are paired with casual fabrics like denim and tweed for a relaxed, vintage look.</li></ul><p>For FW26, <a href="https://hypebeast.com/tags/the-north-face-purple-label">The North Face Purple Label</a> continues to develop a distinct profile from the main label, heightening its focus on the niche between the elevated everyday wardrobe and high-performance garments meant for movement. Powered by <a href="https://hypebeast.com/tags/nanamica">nanamica</a>, the Japan-exclusive line from The North Face expands with a new range that ties familiarity with function.</p><p>Taking the collection for a city stroll in the campaign, one will first notice the muted tones that dominate the collection: dry beiges, deep browns, stone grays, with washed blues seen in denim and tailored fabrics. For a Fall collection, The North Face Purple Label also places an unusual emphasis on whites, making the collection feel more transitional and lighter on the eyes.</p><p>The campaign's styling also stands out, making The North Face's technical garments feel more like a casual wardrobe, pairing tech-driven pieces like shell pants, windbreakers, and puffers with speckled tweed, light wash denim, brushed knits, and tartan patterns. In the spirit of nanamica's ethos of timelessness, the collection has a lived-in feel, achieved not only by its earthy hues but also by its faded washes and vintage-inspired finishes.</p><p>Stay tuned to nanamica's socials and <a href="https://us.nanamica.com/">webstore</a> for the official release of The North Face Purple Label, exclusively in Japan.</p><p><a href="https://hypebeast.com/2026/7/the-north-face-purple-label-fw26-collection-release-info" title="The North Face Purple Label FW26 Is Making Performance Gear Look Cozy" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=32853" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=32853" />    </a></p>]]></content:encoded>
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    <item>
      <title>New Arrivals From HBX: NEIGHBORHOOD</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2Fmesh-hockey-shirt-short-sleeves-gray-product-1-0d9fedd2_1783173965.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Brand Information: NEIGHBORHOOD is a Japanese streetwear brand founded by Shinsuke Takizawa in Harajuku, Tokyo. Since 1994, NEIGHBORHOOD has operated on its motto of "Craft with Pride." Rightfully, pride in the premium quality fabrics the brand uses to construct its motorcycle apparel. With superior quality and unique designs, NEIGHBORHOOD is now considered one of the most influential brands in modern contemporary streetwear, often mentioned in the same company as WTAPS, UNDERCOVER and A Bathing Ape.Price Range: $10.00 USD - $1,740.00 USDWhere to Buy: Available now on HBX</div><p><a href="https://hypebeast.com/2026/7/new-arrivals-from-hbx-neighborhood-3" title="New Arrivals From HBX: NEIGHBORHOOD" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Sat, 04 Jul 2026 14:09:51 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/new-arrivals-from-hbx-neighborhood-3</link>
      <guid>https://hypebeast.com/?post=6748634</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2Fmesh-hockey-shirt-short-sleeves-gray-product-1-0d9fedd2_1783173965.jpg?w=800&cbr=1&q=90&fit=max" /></p><ul><li><b>Brand Information:</b> NEIGHBORHOOD is a Japanese streetwear brand founded by Shinsuke Takizawa in Harajuku, Tokyo. Since 1994, NEIGHBORHOOD has operated on its motto of "Craft with Pride." Rightfully, pride in the premium quality fabrics the brand uses to construct its motorcycle apparel. With superior quality and unique designs, NEIGHBORHOOD is now considered one of the most influential brands in modern contemporary streetwear, often mentioned in the same company as WTAPS, <a href="https://hbx.com/brands/undercover?utm_source=hypebeast.com&utm_medium=referral&utm_campaign=article">UNDERCOVER</a> and A Bathing Ape.</li><li><b>Price Range:</b> $10.00 USD - $1,740.00 USD</li><li><b>Where to Buy:</b> Available now on <a href="https://hbx.com/men/brands/neighborhood?utm_source=hypebeast.com&utm_medium=referral&utm_campaign=article">HBX</a></li></ul><p><a href="https://hypebeast.com/2026/7/new-arrivals-from-hbx-neighborhood-3" title="New Arrivals From HBX: NEIGHBORHOOD" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=60630" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=60630" />    </a></p>]]></content:encoded>
      <slash:comments>0</slash:comments>
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    <item>
      <title>KidSuper Gives Colonial America a Hand-Drawn, Larry David Twist With New Collection</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F03%2FftKidSuper-hbo-max-larry-david-Life-Larry-and-the-Pursuit-of-Unhappiness-collaboration-collection-Release-Info.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>KidSuper built the capsule around a custom letterman jacket, baseball cap, and additional apparel piecesColonial-era imagery, historical figures and patriotic iconography run through the collection via KidSuper's hand-drawn design languageThe pieces were designed exclusively for HBO's new Larry David sketch series rather than pulled from an existing archive</p><div>KidSuper has designed a capsule collection for Larry David’s newest HBO series Life, Larry, and the Pursuit of Unhappiness, translating the show's satirical take on American history into a small run of wearable pieces. The collaboration centers on a custom letterman jacket alongside a baseball cap, and additional apparel and accessories built specifically for the series.The letterman jacket anchors the collection, reworked through KidSuper's signature hand-drawn graphic style to carry the show's colonial-era references without leaning on literal costume design. Historical figures and patriotic iconography appear throughout the capsule, filtered through the same playful visual language KidSuper has applied to past collaborations, turning imagery typically associated with textbooks and reenactments into streetwear-ready graphics.The baseball cap round out the capsule as more accessible entry points into the collection, extending the letterman jacket's visual themes across smaller accessories. Every piece was designed exclusively for this partnership, built to match the specific tone of the series rather than adapted from an existing KidSuper line. That exclusivity keeps the collection tied directly to the show's identity, giving each item a clear point of reference back to its source material rather than functioning as a standalone drop.Colm Dillane described the project as an easy decision, “KidSuper loves merging fashion with comedy. Having the opportunity to be part of Larry David's new project was incredibly exciting - it was an instant yes. We can't wait for audiences to see the show and the collaboration come to life.”The KidSuper x Life, Larry, and the Pursuit of Unhappiness collection is available now for pre-order online.</div><p><a href="https://hypebeast.com/2026/7/kidsuper-hbo-max-larry-david-life-larry-and-the-pursuit-of-unhappiness-collaboration-collection-release-info" title="KidSuper Gives Colonial America a Hand-Drawn, Larry David Twist With New Collection" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Mon, 06 Jul 2026 06:03:01 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/kidsuper-hbo-max-larry-david-life-larry-and-the-pursuit-of-unhappiness-collaboration-collection-release-info</link>
      <guid>https://hypebeast.com/?post=6748125</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F03%2FftKidSuper-hbo-max-larry-david-Life-Larry-and-the-Pursuit-of-Unhappiness-collaboration-collection-Release-Info.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>KidSuper built the capsule around a custom letterman jacket, baseball cap, and additional apparel piecesColonial-era imagery, historical figures and patriotic iconography run through the collection via KidSuper's hand-drawn design languageThe pieces were designed exclusively for HBO's new Larry David sketch series rather than pulled from an existing archive</p><p><a href="https://hypebeast.com/tags/kidsuper">KidSuper</a> has designed a capsule collection for <a href="https://hypebeast.com/tags/larry-david">Larry David</a>’s newest <a href="https://hypebeast.com/tags/hbo">HBO</a> series <em><a href="https://hypebeast.com/2026/6/hbo-max-life-larry-and-the-pursuit-of-unhappiness-official-trailer">Life, Larry, and the Pursuit of Unhappiness</a></em>, translating the show's satirical take on American history into a small run of wearable pieces. The collaboration centers on a custom letterman jacket alongside a baseball cap, and additional apparel and accessories built specifically for the series.</p><p>The letterman jacket anchors the collection, reworked through KidSuper's signature hand-drawn graphic style to carry the show's colonial-era references without leaning on literal costume design. Historical figures and patriotic iconography appear throughout the capsule, filtered through the same playful visual language KidSuper has applied to past collaborations, turning imagery typically associated with textbooks and reenactments into streetwear-ready graphics.</p><p>The baseball cap round out the capsule as more accessible entry points into the collection, extending the letterman jacket's visual themes across smaller accessories. Every piece was designed exclusively for this partnership, built to match the specific tone of the series rather than adapted from an existing KidSuper line. That exclusivity keeps the collection tied directly to the show's identity, giving each item a clear point of reference back to its source material rather than functioning as a standalone drop.</p><p>Colm Dillane described the project as an easy decision, “KidSuper loves merging fashion with comedy. Having the opportunity to be part of Larry David's new project was incredibly exciting - it was an instant yes. We can't wait for audiences to see the show and the collaboration come to life.”</p><p>The KidSuper x Life, Larry, and the Pursuit of Unhappiness collection is available now for pre-order <a href="http://kidsuper.com">online</a>.</p><p><a href="https://hypebeast.com/2026/7/kidsuper-hbo-max-larry-david-life-larry-and-the-pursuit-of-unhappiness-collaboration-collection-release-info" title="KidSuper Gives Colonial America a Hand-Drawn, Larry David Twist With New Collection" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=15405" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=15405" />    </a></p>]]></content:encoded>
      <slash:comments>0</slash:comments>
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    <item>
      <title>PUMA and Aston Martin Aramco F1® Team Debut Velvet "Homecoming" Collection</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F03%2Fpuma-aston-martin-aramco-f1-british-grand-prix-homecoming-collection-release-info-00.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>PUMA has joined forces with the Aston Martin Aramco Formula 1 Team to launch the "Homecoming" collection, marking a sophisticated shift in lifestyle fanwear.Debuting ahead of the British Grand Prix at Silverstone, this limited-edition release elevates traditional trackside apparel by introducing lush velvet textures to the team's iconic racing green palette.The collection bridges the gap between high fashion and motorsport culture, spanning both the Replica gear and versatile Lifestyle lineups. By incorporating velvet into the range for the very first time, the capsule is designed for motorsport enthusiasts to stand out from the grandstands to the streets. Team drivers Fernando Alonso and Lance Stroll star in the official campaign, showcasing the apparel ahead of their highly anticipated home race.Beyond the clothing, the launch will be celebrated through key activations across the race weekend, including an exclusive "House Party" hosted by Aston Martin Aramco in Soho, London.The PUMA x Aston Martin Aramco F1 Team "Homecoming" collection is available online now through the official PUMA webstore and the Aston Martin F1® shop.</div><p><a href="https://hypebeast.com/2026/7/puma-aston-martin-aramco-f1-british-grand-prix-homecoming-collection-release-info" title="PUMA and Aston Martin Aramco F1® Team Debut Velvet &quot;Homecoming&quot; Collection" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Fri, 03 Jul 2026 15:45:55 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/puma-aston-martin-aramco-f1-british-grand-prix-homecoming-collection-release-info</link>
      <guid>https://hypebeast.com/?post=6748401</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
      <category><![CDATA[Sales]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F03%2Fpuma-aston-martin-aramco-f1-british-grand-prix-homecoming-collection-release-info-00.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><a href="https://hypebeast.com/tags/puma" target="_blank" rel="noopener">PUMA</a> has joined forces with the <a href="https://hypebeast.com/tags/aston-martin" target="_blank" rel="noopener">Aston Martin</a> Aramco <a href="https://hypebeast.com/tags/formula-1" target="_blank" rel="noopener">Formula 1</a> Team to launch the "Homecoming" collection, marking a sophisticated shift in lifestyle fanwear.</p><p>Debuting ahead of the British Grand Prix at <a href="https://hypebeast.com/tags/silverstone" target="_blank" rel="noopener">Silverstone</a>, this limited-edition release elevates traditional trackside apparel by introducing lush velvet textures to the team's iconic racing green palette.</p><p>The collection bridges the gap between high fashion and motorsport culture, spanning both the Replica gear and versatile Lifestyle lineups. By incorporating velvet into the range for the very first time, the capsule is designed for motorsport enthusiasts to stand out from the grandstands to the streets. Team drivers Fernando Alonso and Lance Stroll star in the official campaign, showcasing the apparel ahead of their highly anticipated home race.</p><p>Beyond the clothing, the launch will be celebrated through key activations across the race weekend, including an exclusive "House Party" hosted by Aston Martin Aramco in Soho, London.</p><p>The PUMA x Aston Martin Aramco F1 Team "Homecoming" collection is available online now through the official PUMA <a href="https://uk.puma.com/uk/en/sports/motorsport/aston-martin-aramco-f1-team" target="_blank" rel="noopener">webstore</a> and the Aston Martin F1® <a href="https://shop.astonmartinf1.com/gb/en/home/" target="_blank" rel="noopener">shop</a>.</p><p><a href="https://hypebeast.com/2026/7/puma-aston-martin-aramco-f1-british-grand-prix-homecoming-collection-release-info" title="PUMA and Aston Martin Aramco F1® Team Debut Velvet &quot;Homecoming&quot; Collection" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=74669" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=74669" />    </a></p>]]></content:encoded>
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      <title>BAPE FW26 Channels the Vibrant Aesthetics of a “Timeless Culture”</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F03%2FFEAbape-all-winter-2026-timeless-culture-collection-info.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>BAPE unveiled its FW26 "Timeless Culture" collection, exploring music, sport aand art as pillars of streetwear.Blending Japanese craft with American street codes, the range stars "HYBRID CAMO" and "SPLASH CAMO" patterns alongside premium patchwork crochet and paisley pieces.</p><div>For Fall/Winter 2026, BAPE presents “Timeless Culture," a collection that sets up an intriguing aesthetic dialogue between tradition and rebellion, drawing deep conceptual roots from both precision Japanese craftsmanship and the vintage street codes of American counter-culture.The season is divided into three chapters, comprised of Music, Sport and Art, each reflecting a pillar of street culture and reinterpreting classic streetwear through layered styling and bold graphics. The Music chapter channels '90s hip‑hop energy with oversized silhouettes, layered textures and graphic‑heavy items. Key innovations include the HYBRID CAMO and SPLASH CAMO patterns, which reimagine camouflage with bold coloring and abstract layering. A CROC PATTERN adds luxury textures inspired by hip‑hop culture, while fur‑trimmed tailored outerwear balances structure and softness, creating a wardrobe that merges rebellion with refinement.The Sport chapter draws inspiration from American football and ice hockey, combining performance wear with street sensibility. The standout STA STRIKE CAMO anchors this segment, using vintage sportswear palettes of blue, red, and white to deliver a striking visual identity. Structured outerwear, layered ensembles, and functional details emphasize versatility and mobility, reinforcing BAPE’s ability to merge athletic codes with everyday wear.The Art chapter highlights Japanese heritage through souvenir jackets, patchwork denim, and reinterpreted paisley motifs. The PAISLEY PATTERN is elevated with layered coloring, transforming traditional designs into impactful contemporary statements. Standout products include oversized camouflage jackets, fur‑trimmed coats, and patchwork denim, alongside playful updates such as the MILOGRAM SWEETS PATTERN and LISA MILO STA PATTERN across men’s, women’s and kids’ lines.</div><p><a href="https://hypebeast.com/2026/7/bape-all-winter-2026-timeless-culture-collection-info" title="BAPE FW26 Channels the Vibrant Aesthetics of a “Timeless Culture”" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Fri, 03 Jul 2026 15:43:03 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/bape-all-winter-2026-timeless-culture-collection-info</link>
      <guid>https://hypebeast.com/?post=6748545</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F03%2FFEAbape-all-winter-2026-timeless-culture-collection-info.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>BAPE unveiled its FW26 "Timeless Culture" collection, exploring music, sport aand art as pillars of streetwear.Blending Japanese craft with American street codes, the range stars "HYBRID CAMO" and "SPLASH CAMO" patterns alongside premium patchwork crochet and paisley pieces.</p><p>For <a href="https://hypebeast.com/tags/fall-winter-2026">Fall/Winter 2026</a>, <a href="https://hypebeast.com/tags/bape">BAPE</a> presents “Timeless Culture," a collection that sets up an intriguing aesthetic dialogue between tradition and rebellion, drawing deep conceptual roots from both precision Japanese craftsmanship and the vintage street codes of American counter-culture.</p><p>The season is divided into three chapters, comprised of Music, Sport and Art, each reflecting a pillar of street culture and reinterpreting classic streetwear through layered styling and bold graphics. The Music chapter channels '90s hip‑hop energy with oversized silhouettes, layered textures and graphic‑heavy items. Key innovations include the HYBRID CAMO and SPLASH CAMO patterns, which reimagine camouflage with bold coloring and abstract layering. A CROC PATTERN adds luxury textures inspired by hip‑hop culture, while fur‑trimmed tailored outerwear balances structure and softness, creating a wardrobe that merges rebellion with refinement.</p><p>The Sport chapter draws inspiration from American football and ice hockey, combining performance wear with street sensibility. The standout STA STRIKE CAMO anchors this segment, using vintage sportswear palettes of blue, red, and white to deliver a striking visual identity. Structured outerwear, layered ensembles, and functional details emphasize versatility and mobility, reinforcing BAPE’s ability to merge athletic codes with everyday wear.</p><p>The Art chapter highlights Japanese heritage through souvenir jackets, patchwork denim, and reinterpreted paisley motifs. The PAISLEY PATTERN is elevated with layered coloring, transforming traditional designs into impactful contemporary statements. Standout products include oversized camouflage jackets, fur‑trimmed coats, and patchwork denim, alongside playful updates such as the MILOGRAM SWEETS PATTERN and LISA MILO STA PATTERN across men’s, women’s and kids’ lines.</p><p><a href="https://hypebeast.com/2026/7/bape-all-winter-2026-timeless-culture-collection-info" title="BAPE FW26 Channels the Vibrant Aesthetics of a “Timeless Culture”" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=23765" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=23765" />    </a></p>]]></content:encoded>
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    </item>
    <item>
      <title>Kappa FuturFestival Is Returning Bigger Than Ever</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fkappa-futurfestival-capsule-collection-release-info-00.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>Kappa FuturFestival returns for the 13th edition of its internationally acclaimed electronic music festival.Following last year’s record-breaking event, which saw 120,000 attendees from over 150 countries, Kappa® is set on making this iteration even bigger. Hosting more than 120 artists from the scene, including the likes of Solomun, Maceo Plex, Seth Troxler, Four Tet, Peggy Gou, Disclosure, and Armin van Buuren, the three-day event takes over the Parco Dora in Turin, Italy, and is guaranteed to be a memorable one.A celebration of its legacy in the music space, the iconic brand unveils a capsule to commemorate FuturFestival as part of its liftestyle-led Authentic line. Reinterpreting its signature codes through a contemporary fashion lens, the signature Omini logo is reimagined wearing headphones, symbolizing the musical soul of the event, while the color palette features bold tones of “Aqua Green” and “Black.” A standout piece of the collection is the all-over printed football jersey featuring the number 26 on the back, referencing the festival’s 2026 edition.Kappa® will also be hosting a customization space on the festival grounds for attendees to personalize their jersey with unique additions.Kappa FuturFestival is running from July 3-5 at Parco Dora in Turin, Italy. Head to the brand’s dedicated website to secure your last-minute tickets to the event.</div><p><a href="https://hypebeast.com/2026/7/kappa-futurfestival-capsule-collection-release-info" title="Kappa FuturFestival Is Returning Bigger Than Ever" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Fri, 03 Jul 2026 12:50:27 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/kappa-futurfestival-capsule-collection-release-info</link>
      <guid>https://hypebeast.com/?post=6747312</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
      <category><![CDATA[Sales]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fkappa-futurfestival-capsule-collection-release-info-00.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><a href="https://hypebeast.com/tags/kappa-futur-festival">Kappa FuturFestival</a> returns for the 13th edition of its internationally acclaimed electronic music festival.</p><p>Following last year’s record-breaking event, which saw 120,000 attendees from over 150 countries, <a href="https://hypebeast.com/tags/kappa" target="_blank" rel="noopener">Kappa®</a> is set on making this iteration even bigger. Hosting more than 120 artists from the scene, including the likes of Solomun, Maceo Plex, Seth Troxler, Four Tet, Peggy Gou, Disclosure, and Armin van Buuren, the three-day event takes over the Parco Dora in Turin, Italy, and is guaranteed to be a memorable one.</p><p>A celebration of its legacy in the music space, the iconic brand unveils a capsule to commemorate FuturFestival as part of its liftestyle-led Authentic line. Reinterpreting its signature codes through a contemporary fashion lens, the signature Omini logo is reimagined wearing headphones, symbolizing the musical soul of the event, while the color palette features bold tones of “Aqua Green” and “Black.” A standout piece of the collection is the all-over printed football jersey featuring the number 26 on the back, referencing the festival’s 2026 edition.</p><p>Kappa® will also be hosting a customization space on the festival grounds for attendees to personalize their jersey with unique additions.</p><p>Kappa FuturFestival is running from July 3-5 at Parco Dora in Turin, Italy. Head to the brand’s dedicated <a href="https://store.kappafuturfestival.it/events/kappa-futurfestival-2026-d524/tickets?gad_source=1&amp;gad_campaignid=23987160616&amp;gbraid=0AAAAA9aLQUAz7iQYixSU1GV8dszGcMva5&amp;gclid=Cj0KCQjw9ZLSBhCcARIsAEhGKgP8msnYfiuKJu-KjLod8-xCg0QmCkTDtlVzPh43Zo_l_ci5pWDdCvcaAl5aEALw_wcB" target="_blank" rel="noopener">website</a> to secure your last-minute tickets to the event.</p><p><a href="https://hypebeast.com/2026/7/kappa-futurfestival-capsule-collection-release-info" title="Kappa FuturFestival Is Returning Bigger Than Ever" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=76251" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=76251" />    </a></p>]]></content:encoded>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>SAN SAN GEAR and Yumin Ha Tap Five Artists for “Gacha Series” Capsule</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F03%2Fyumin-ha-san-san-gear-gacha-series-collaboration-release-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>SAN SAN GEAR partnered with New York-based designer Yumin Ha for the "Gacha Series" capsule, exploring subcultural randomness and diversity.Five global artists contributed custom graphics appearing across technical outerwear, pants, graphic tees, bags, and hats.The collection drops today alongside an interactive gacha pop-up hosted at Tokyo's GR8.</p><div>Seoul-based label SAN SAN GEAR has officially unveiled the “Gacha Series,” a collaborative collection developed alongside New York-based designer Yumin Ha. The concept of “Gacha” is expressed through apparel and collectible figurines, merging Ha’s curatorial approach with SAN SAN GEAR’s technical silhouettes. Five artists - Alvin Fai, DRiPKAST, Kae Tanaka, kyu and Oliwa - contributed designs that appear across outerwear, pants, T‑shirts, bags and hats, as well as physical figures, reinforcing the playful unpredictability of the series.Apparel pieces showcase bold graphics and layered textures, while accessories extend the collaboration’s reach into everyday wear. Each artist’s contribution adds a distinct visual identity, ensuring the range reflects the diversity inherent in the “Gacha” theme. The figurines serve as both collectible art objects and extensions of the clothing, blurring the line between fashion and interactive design.Launching today in Korea and Japan, with an exclusive pop‑up at GR8 Tokyo until July 5. The pop‑up will feature a large Gacha installation where visitors can participate in an on‑site drawing event, receiving one random collaboration artist figure. View this post on InstagramA post shared by GR8 (@________gr8)</div><p><a href="https://hypebeast.com/2026/7/yumin-ha-san-san-gear-gacha-series-collaboration-release-info" title="SAN SAN GEAR and Yumin Ha Tap Five Artists for “Gacha Series” Capsule" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Fri, 03 Jul 2026 10:28:58 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/yumin-ha-san-san-gear-gacha-series-collaboration-release-info</link>
      <guid>https://hypebeast.com/?post=6748265</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F03%2Fyumin-ha-san-san-gear-gacha-series-collaboration-release-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>SAN SAN GEAR partnered with New York-based designer Yumin Ha for the "Gacha Series" capsule, exploring subcultural randomness and diversity.Five global artists contributed custom graphics appearing across technical outerwear, pants, graphic tees, bags, and hats.The collection drops today alongside an interactive gacha pop-up hosted at Tokyo's GR8.</p><p>Seoul-based label <a href="https://hypebeast.com/tags/san-san-gear" target="_blank" rel="noopener">SAN SAN GEAR</a> has officially unveiled the “Gacha Series,” a collaborative collection developed alongside New York-based designer <a href="https://www.instagram.com/_yuminha_/" target="_blank" rel="noopener">Yumin Ha</a>. The concept of “Gacha” is expressed through apparel and collectible figurines, merging Ha’s curatorial approach with SAN SAN GEAR’s technical silhouettes. Five artists - <a href="https://www.instagram.com/alvinfail/" target="_blank" rel="noopener">Alvin Fai</a>, <a href="https://www.instagram.com/dripkastonline/" target="_blank" rel="noopener">DRiPKAST</a>, <a href="https://www.instagram.com/kaechanha25/" target="_blank" rel="noopener">Kae Tanaka</a>, <a href="https://www.instagram.com/kyu_anon/" target="_blank" rel="noopener">kyu</a> and <a href="https://www.instagram.com/oliwabiu/" target="_blank" rel="noopener">Oliwa</a> - contributed designs that appear across outerwear, pants, T‑shirts, bags and hats, as well as physical figures, reinforcing the playful unpredictability of the series.</p><p>Apparel pieces showcase bold graphics and layered textures, while accessories extend the collaboration’s reach into everyday wear. Each artist’s contribution adds a distinct visual identity, ensuring the range reflects the diversity inherent in the “Gacha” theme. The figurines serve as both collectible art objects and extensions of the clothing, blurring the line between fashion and interactive design.</p><p>Launching today in Korea and Japan, with an exclusive pop‑up at <a href="https://hypebeast.com/tags/gr8" target="_blank" rel="noopener">GR8</a> Tokyo until July 5. The pop‑up will feature a large Gacha installation where visitors can participate in an on‑site drawing event, receiving one random collaboration artist figure.</p><p><center><br /><blockquote class="instagram-media bypass" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/DaSLug-kcL7/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/DaSLug-kcL7/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener"><div style=" display: flex; flex-direction: row; align-items: center;"><div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div><div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"><div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div><div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div><div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div><div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div><div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"><div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div><div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"><div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div><div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div><div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div><p></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/DaSLug-kcL7/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener">A post shared by GR8 (@________gr8)</a></p></div></blockquote><p></center></p><p><a href="https://hypebeast.com/2026/7/yumin-ha-san-san-gear-gacha-series-collaboration-release-info" title="SAN SAN GEAR and Yumin Ha Tap Five Artists for “Gacha Series” Capsule" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=52006" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=52006" />    </a></p>]]></content:encoded>
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      <title>Abbey Road Studios Turns 95 Years of History on NW8 Into a Football Shirt</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F03%2FAbbey-Road-Studios-Football-Shirt-Release-Info.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Abbey Road Studios has released a football shirt marking 95 years at its NW8 address in LondonThe design pulls its detailing from inside the studios, including a jacquard fabric that references the parquet flooringThe number 3 on the back doubles as a shirt number and a nod to the building's anniversary at the address</p><div>Abbey Road Studios is marking 95 years on NW8 with a football shirt built entirely around the studio's own iconography. The piece leans on details drawn from the building rather than any external collaborator, treating the shirt as a wearable extension of one of the most storied recording addresses in modern music history.Abbey Road's cultural weight extends well beyond a genre or generation. Since opening as EMI Recording Studios in 1931, the St John's Wood address has hosted the sessions behind The Beatles' late-career catalog, Pink Floyd's The Dark Side of the Moon, and countless orchestral scores for global film releases, cementing itself as a place where the term "classic" is measured in decades rather than chart weeks. That legacy is the reason the shirt reads as more than merchandise. Abbey Road's own copy frames the studios as "the home of music making," positioning the building itself, not any single artist or partnership, as the story worth telling on a jersey.The football-meets-music crossover has become one of the more consistent creative lanes in recent years, with kit design and music culture increasingly overlapping through capsule releases, artist-designed shirts, and stadium partnerships. Abbey Road's take flips the usual script by keeping the design brief entirely in-house, letting the studio's architecture and identity do the talking rather than borrowing from a club or artist. The result reads like a memorabilia piece for a place rather than a team, an approach that suits a brand whose reputation is built on being the room where things happen.The design details support that framing. A parquet jacquard weave runs across the fabric as a direct reference to the wooden flooring inside the studios, a surface that has quietly shaped the acoustics of some of the most recognizable recordings ever made. The Abbey Road emblem sits where a club badge would, treated as the crest players and staff "play for," while the NW8 postcode marks the shirt as geographically specific to St John's Wood. On the back, the number 3 doubles as a jersey number and a marker for the 95 years the studio has stood at this address, a piece of numerical shorthand that only reads correctly if you already know the story.The Abbey Road football shirt is available now via the Abbey Road Shop, both in-store and online.</div><p><a href="https://hypebeast.com/2026/7/abbey-road-studios-football-shirt-release-info" title="Abbey Road Studios Turns 95 Years of History on NW8 Into a Football Shirt" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Fri, 03 Jul 2026 10:09:14 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/abbey-road-studios-football-shirt-release-info</link>
      <guid>https://hypebeast.com/?post=6748322</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F03%2FAbbey-Road-Studios-Football-Shirt-Release-Info.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Abbey Road Studios has released a football shirt marking 95 years at its NW8 address in LondonThe design pulls its detailing from inside the studios, including a jacquard fabric that references the parquet flooringThe number 3 on the back doubles as a shirt number and a nod to the building's anniversary at the address</p><p><a href="https://hypebeast.com/tags/abbey-road-studios">Abbey Road Studios</a> is marking 95 years on NW8 with a football shirt built entirely around the studio's own iconography. The piece leans on details drawn from the building rather than any external collaborator, treating the shirt as a wearable extension of one of the most storied recording addresses in modern music history.</p><p>Abbey Road's cultural weight extends well beyond a genre or generation. Since opening as EMI Recording Studios in 1931, the St John's Wood address has hosted the sessions behind <a href="https://hypebeast.com/tags/the-beatles">The Beatles</a>' late-career catalog, <a href="https://hypebeast.com/tags/pink-floyd">Pink Floyd</a>'s <em>The Dark Side of the Moon</em>, and countless orchestral scores for global film releases, cementing itself as a place where the term "classic" is measured in decades rather than chart weeks. That legacy is the reason the shirt reads as more than merchandise. Abbey Road's own copy frames the studios as "the home of music making," positioning the building itself, not any single artist or partnership, as the story worth telling on a jersey.</p><p>The football-meets-music crossover has become one of the more consistent creative lanes in recent years, with kit design and music culture increasingly overlapping through capsule releases, artist-designed shirts, and stadium partnerships. Abbey Road's take flips the usual script by keeping the design brief entirely in-house, letting the studio's architecture and identity do the talking rather than borrowing from a club or artist. The result reads like a memorabilia piece for a place rather than a team, an approach that suits a brand whose reputation is built on being the room where things happen.</p><p>The design details support that framing. A parquet jacquard weave runs across the fabric as a direct reference to the wooden flooring inside the studios, a surface that has quietly shaped the acoustics of some of the most recognizable recordings ever made. The Abbey Road emblem sits where a club badge would, treated as the crest players and staff "play for," while the NW8 postcode marks the shirt as geographically specific to St John's Wood. On the back, the number 3 doubles as a jersey number and a marker for the 95 years the studio has stood at this address, a piece of numerical shorthand that only reads correctly if you already know the story.</p><p>The Abbey Road football shirt is available now via the Abbey Road Shop, both in-store and <a href="https://www.abbeyroad.com/">online</a>.</p><p><a href="https://hypebeast.com/2026/7/abbey-road-studios-football-shirt-release-info" title="Abbey Road Studios Turns 95 Years of History on NW8 Into a Football Shirt" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=67277" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=67277" />    </a></p>]]></content:encoded>
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    <item>
      <title>doublet SS27 Captures the Rush and Chaos of “A DAY IN THE LIFE”</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F03%2Fdoublet-spring-summer-2027-runway-collection-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>doublet SS27 “A DAY IN THE LIFE” satirizes daily routines through chaotic, hyper‑realistic runway personas.Oversized tailoring, receipt‑print coats, distressed denim, and exaggerated sneakers highlight humor and social commentary.Accessories and PUMA‑referencing graphics inject playful subcultural relevance.</p><div>For Spring/Summer 2027, doublet stepped into the shoes of multiple personas, with each styled look offering a glimpse into someone’s “A DAY IN THE LIFE.” Presented in Paris, the show unfolded as a playful yet poignant exploration of everyday rituals and overlooked details. Designer Masayuki Ino transformed the runway into a satirical, hyper‑realistic commentary on modern routines, overstimulation, and the absurdities of urban existence. Known for his subversive humor, Ino drew inspiration from mundane settings - commutes, errands, fleeting encounters - where models rushed down the runway in deliberate chaos, caricaturing the personas that shape daily life.The collection opened with tailored pieces intentionally styled to appear unstudied and disheveled, mimicking the frantic rush of an early morning commute. Oversized, boxy blazers layered over mismatched garments, deconstructed shirts with skewed button alignments, and trousers pooling at the ankles conveyed the fatigue of urban living. These exaggerated proportions and disrupted details set the tone for a season defined by disorder as design.Standout looks included sweaters and tops engineered to resemble everyday consumer objects, alongside graphic tees inspired by corporate messaging and local street‑level visuals. The collection also leaned into dramatic utility, with distressed denim coordinates, crinkled nylon activewear, and outerwear scaled to armor‑like proportions. By weaponizing volume, doublet used sweeping silhouettes to command space and amplify presence, turning familiar staples into exaggerated statements.Accessories and footwear collaborations added a layer of performance art, injecting immediate subcultural relevance. Among the most talked‑about pieces were distressed tees emblazoned with “I &lt;3 PUMA” lettering and long‑sleeve shirts featuring tongue‑in‑cheek “Lost PUMA” poster graphics, complete with mug shots of big cats. These playful nods underscored doublet’s ability to merge satire with fashion, reinforcing the brand’s reputation for transforming the ordinary into the extraordinary.</div><p><a href="https://hypebeast.com/2026/7/doublet-spring-summer-2027-runway-collection" title="doublet SS27 Captures the Rush and Chaos of “A DAY IN THE LIFE”" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Fri, 03 Jul 2026 10:24:23 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/doublet-spring-summer-2027-runway-collection</link>
      <guid>https://hypebeast.com/?post=6748120</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F03%2Fdoublet-spring-summer-2027-runway-collection-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>doublet SS27 “A DAY IN THE LIFE” satirizes daily routines through chaotic, hyper‑realistic runway personas.Oversized tailoring, receipt‑print coats, distressed denim, and exaggerated sneakers highlight humor and social commentary.Accessories and PUMA‑referencing graphics inject playful subcultural relevance.</p><p>For <a href="https://hypebeast.com/tags/spring-summer-2027" target="_blank" rel="noopener">Spring/Summer 2027</a>, <a href="https://hypebeast.com/tags/doublet" target="_blank" rel="noopener">doublet</a> stepped into the shoes of multiple personas, with each styled look offering a glimpse into someone’s “A DAY IN THE LIFE.” Presented in Paris, the show unfolded as a playful yet poignant exploration of everyday rituals and overlooked details. Designer <a href="https://hypebeast.com/tags/Masayuki-Ino" target="_blank" rel="noopener">Masayuki Ino</a> transformed the runway into a satirical, hyper‑realistic commentary on modern routines, overstimulation, and the absurdities of urban existence. Known for his subversive humor, Ino drew inspiration from mundane settings - commutes, errands, fleeting encounters - where models rushed down the runway in deliberate chaos, caricaturing the personas that shape daily life.</p><p>The collection opened with tailored pieces intentionally styled to appear unstudied and disheveled, mimicking the frantic rush of an early morning commute. Oversized, boxy blazers layered over mismatched garments, deconstructed shirts with skewed button alignments, and trousers pooling at the ankles conveyed the fatigue of urban living. These exaggerated proportions and disrupted details set the tone for a season defined by disorder as design.</p><p>Standout looks included sweaters and tops engineered to resemble everyday consumer objects, alongside graphic tees inspired by corporate messaging and local street‑level visuals. The collection also leaned into dramatic utility, with distressed denim coordinates, crinkled nylon activewear, and outerwear scaled to armor‑like proportions. By weaponizing volume, doublet used sweeping silhouettes to command space and amplify presence, turning familiar staples into exaggerated statements.</p><p>Accessories and footwear collaborations added a layer of performance art, injecting immediate subcultural relevance. Among the most talked‑about pieces were distressed tees emblazoned with “I &lt;3 <a href="https://hypebeast.com/tags/puma" target="_blank" rel="noopener">PUMA</a>” lettering and long‑sleeve shirts featuring tongue‑in‑cheek “Lost PUMA” poster graphics, complete with mug shots of big cats. These playful nods underscored doublet’s ability to merge satire with fashion, reinforcing the brand’s reputation for transforming the ordinary into the extraordinary.</p><p><a href="https://hypebeast.com/2026/7/doublet-spring-summer-2027-runway-collection" title="doublet SS27 Captures the Rush and Chaos of “A DAY IN THE LIFE”" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=42021" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=42021" />    </a></p>]]></content:encoded>
      <slash:comments>0</slash:comments>
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      <title>Chanel Now Owns France's Oldest Shirtmaker: Charvet</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fchanel-buys-charvet-news-announcement-info-0-2.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>SummaryChanel acquired Charvet, France’s oldest shirtmaker, ahead of its July 7 couture show.The brands first collaborated during Matthieu Blazy’s debut SS26 Chanel collection.This purchase, alongside Chanel’s growing male ambassador roster, fuels speculation of a potential menswear line.Chanel has acquired full ownership of Charvet, France’s oldest shirtmaker. The company announced the transaction just days before the maison's July 7 Haute Couture runway show in Paris. The purchase brings the historic atelier under the control of the French luxury brand, currently led by creative director Matthieu Blazy.The two brands first collaborated on the runway in Fall 2025, when Blazy presented his debut Spring/Summer 2026 collection for Chanel. The line included bespoke shirting produced entirely by Charvet. Founded in 1838, Charvet has operated as a custom shirtmaker for nearly two centuries, dressing politicians, royalty, and business leaders. While the brand is known primarily for its menswear, its shirts were frequently worn by Chanel founder Gabrielle Chanel.In a statement to WWD regarding the purchase, Chanel's president noted the shifting consumer demographics of both companies. He stated that while Chanel primarily focuses on women's clothing, the house is seeing steady growth in its male clientele. At the same time, Charvet continues to target men but is drawing an increasing number of female customers seeking tailored shirts.The acquisition coincides with Chanel's recent expansions in menswear marketing. The brand has steadily increased its roster of male celebrity ambassadors, signing figures like actor Jacob Elordi and musicians A$AP Rocky and G-Dragon. This shift in marketing, combined with the purchase of a traditional menswear tailor, has prompted industry speculation that Chanel may be preparing to launch a dedicated menswear division.</div><p><a href="https://hypebeast.com/2026/7/chanel-buys-charvet-news-announcement-info" title="Chanel Now Owns France&#039;s Oldest Shirtmaker: Charvet" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Thu, 02 Jul 2026 17:09:45 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/chanel-buys-charvet-news-announcement-info</link>
      <guid>https://hypebeast.com/?post=6747993</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fchanel-buys-charvet-news-announcement-info-0-2.jpg?w=800&cbr=1&q=90&fit=max" /></p><p data-path-to-node="0"><b data-path-to-node="0" data-index-in-node="0">Summary</b></p><ul data-path-to-node="1"><li><p data-path-to-node="1,0,0">Chanel acquired Charvet, France’s oldest shirtmaker, ahead of its July 7 couture show.</p></li><li><p data-path-to-node="1,1,0">The brands first collaborated during Matthieu Blazy’s debut SS26 Chanel collection.</p></li><li><p data-path-to-node="1,2,0">This purchase, alongside Chanel’s growing male ambassador roster, fuels speculation of a potential menswear line.</p></li></ul><p><a href="https://hypebeast.com/tags/chanel">Chanel</a> has acquired full ownership of <a href="https://hypebeast.com/tags/charvet">Charvet</a>, France’s oldest shirtmaker. The company announced the transaction just days before the maison's July 7 Haute Couture runway show in Paris. The purchase brings the historic atelier under the control of the French luxury brand, currently led by creative director Matthieu Blazy.</p><p>The two brands first collaborated on the runway in Fall 2025, when Blazy presented his debut Spring/Summer 2026 collection for Chanel. The line included bespoke shirting produced entirely by Charvet. Founded in 1838, Charvet has operated as a custom shirtmaker for nearly two centuries, dressing politicians, royalty, and business leaders. While the brand is known primarily for its menswear, its shirts were frequently worn by Chanel founder Gabrielle Chanel.</p><p>In a statement to <a href="https://wwd.com/business-news/financial/chanel-acquires-historic-french-shirtmaker-charvet-1239047107/"><em>WWD</em></a> regarding the purchase, Chanel's president noted the shifting consumer demographics of both companies. He stated that while Chanel primarily focuses on women's clothing, the house is seeing steady growth in its male clientele. At the same time, Charvet continues to target men but is drawing an increasing number of female customers seeking tailored shirts.</p><p>The acquisition coincides with Chanel's recent expansions in menswear marketing. The brand has steadily increased its roster of male celebrity ambassadors, signing figures like actor <a href="https://hypebeast.com/tags/jacob-elordi">Jacob Elordi</a> and musicians <a href="https://hypebeast.com/tags/asap-rocky">A$AP Rocky</a> and <a href="https://hypebeast.com/tags/g-dragon">G-Dragon. </a>This shift in marketing, combined with the purchase of a traditional menswear tailor, has prompted industry speculation that Chanel may be preparing to launch a dedicated menswear division.</p><p><a href="https://hypebeast.com/2026/7/chanel-buys-charvet-news-announcement-info" title="Chanel Now Owns France&#039;s Oldest Shirtmaker: Charvet" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=12931" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=12931" />    </a></p>]]></content:encoded>
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    <item>
      <title>PAZ Makes Its PFW Debut with an Ode to What's Worth Keeping</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fpaz-paris-fashion-week-debut-spring-summer-2027-runway-0.png?w=800&cbr=1&q=90&format=png&fit=max" /></p><p><strong>Summary</strong></p><p>The secretive label has debuted its first collection at Paris Fashion Week, making us question who could be behind PAZ. Set between blossom and ruin, the venue mirrors PAZ's ethos of finding beauty in wear. Made entirely in Italy, PAZ proved the devil is in the details across intricate co-gendered looks that showcase premium craftsmanship from afar. </p><div>PAZ arrived at Paris Fashion Week on Saturday with a debut built in silence: two years of preparation, no social media footprint, and a first collection crafted entirely in Italy. In a season saturated with noise, the house bet on mystery instead.The chosen venue was the Collège des Bernardins, where ancient stone, climbing vines, and tangled roots turned the space into a setting caught somewhere between blossoms and ruins. Against that organic backdrop, PAZ's runway unfolded as a meditation on time, endurance, and what makes a garment worth keeping.The collection opened with sculptural Italian leather outerwear, corsets, harnesses, and elongated tailoring that set the debut's structural tone. From there, PAZ introduced its softer moments: cable knits, open backs, and sheer layers that eased the tension of the contrastingly rigid silhouettes.The devil was in the details at PAZ. Solid silver hardware, worn-in finishes, and protective chain motifs jumped from look to look, reinforcing the idea of clothing built to last, objects that age rather than expire.PAZ's debut felt less like a launch and more like a statement of intent: a defense of permanence in an industry obsessed with the immediate.Take a closer look at PAZ's debut collection in the gallery above. View this post on InstagramA post shared by Hypebeast Latinoamérica (@hypebeastlatam)</div><p><a href="https://hypebeast.com/2026/7/paz-paris-fashion-week-debut-spring-summer-2027-runway" title="PAZ Makes Its PFW Debut with an Ode to What&#039;s Worth Keeping" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Thu, 02 Jul 2026 15:11:31 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/paz-paris-fashion-week-debut-spring-summer-2027-runway</link>
      <guid>https://hypebeast.com/?post=6747411</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fpaz-paris-fashion-week-debut-spring-summer-2027-runway-0.png?w=800&cbr=1&q=90&format=png&fit=max" /></p><p><strong>Summary</strong></p><p>The secretive label has debuted its first collection at Paris Fashion Week, making us question who could be behind PAZ. Set between blossom and ruin, the venue mirrors PAZ's ethos of finding beauty in wear. Made entirely in Italy, PAZ proved the devil is in the details across intricate co-gendered looks that showcase premium craftsmanship from afar. </p><p>PAZ arrived at <a href="https://hypebeast.com/tags/paris-fashion-week" rel="noopener" target="_blank">Paris Fashion Week</a> on Saturday with a debut built in silence: two years of preparation, no social media footprint, and a first collection crafted entirely in Italy. In a season saturated with noise, the house bet on mystery instead.</p><p>The chosen venue was the Collège des Bernardins, where ancient stone, climbing vines, and tangled roots turned the space into a setting caught somewhere between blossoms and ruins. Against that organic backdrop, PAZ's runway unfolded as a meditation on time, endurance, and what makes a garment worth keeping.</p><p>The collection opened with sculptural Italian leather outerwear, corsets, harnesses, and elongated tailoring that set the debut's structural tone. From there, PAZ introduced its softer moments: cable knits, open backs, and sheer layers that eased the tension of the contrastingly rigid silhouettes.</p><p>The devil was in the details at PAZ. Solid silver hardware, worn-in finishes, and protective chain motifs jumped from look to look, reinforcing the idea of clothing built to last, objects that age rather than expire.</p><p>PAZ's debut felt less like a launch and more like a statement of intent: a defense of permanence in an industry obsessed with the immediate.</p><p>Take a closer look at PAZ's debut collection in the gallery above.</p><blockquote class="instagram-media"bypass data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/DaN7fuaFnZE/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/DaN7fuaFnZE/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener"><div style=" display: flex; flex-direction: row; align-items: center;"><div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div><div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"><div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div><div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div><div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div><div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div><div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"><div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div><div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"><div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div><div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div><div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div><p></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/DaN7fuaFnZE/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener">A post shared by Hypebeast Latinoamérica (@hypebeastlatam)</a></p></div></blockquote><p><a href="https://hypebeast.com/2026/7/paz-paris-fashion-week-debut-spring-summer-2027-runway" title="PAZ Makes Its PFW Debut with an Ode to What&#039;s Worth Keeping" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=34703" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=34703" />    </a></p>]]></content:encoded>
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      <title>The Edge of Earth x JIEDA’s Debut Collab Merges American Exploration With Japanese Avant-Garde Design</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2FThe-Edge-of-Earth-EOE-JIEDA-Collaboration-collection-Release-Info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>The Edge of Earth and JIEDA have announced their first collaborative capsule collectionThe project pairs EOE's exploration-driven philosophy with JIEDA's progressive approach to Japanese menswearGrammy-nominated songwriter and EOE founder Strick led creative direction alongside JIEDA's Hiroyuki Fujita and Martin</p><div>The Edge of Earth (EOE) and JIEDA have unveiled their inaugural collaborative collection, a capsule that brings the two brands' distinct design philosophies into direct conversation. The project links EOE's ethos of global discovery with JIEDA's reputation for progressive Japanese menswear, resulting in a collection built around archival references, athletic influences, and elevated basics filtered through a contemporary lens.The collection was designed by Hiroyuki Fujita and Martin of JIEDA in collaboration with Strick of The Edge of Earth, with the trio building a shared narrative around movement, identity, and the search for new frontiers. Signature graphics, collegiate motifs, vintage athletic cues, and globally sourced iconography run through the capsule, each reworked through premium fabrication and modern silhouettes rather than treated as direct references.Strick, who is also a Grammy-nominated songwriter and entrepreneur, served as Creative Director across the project's visual and conceptual direction. Under his guidance, the collection was shaped to reflect a broader exchange between Japanese and American design sensibilities, extending The Edge of Earth's stated mission of exploration beyond a purely geographic idea and into the realm of cultural and creative exchange. “This collaboration is about connecting perspectives,” Strick said in a statement. “The Edge of Earth has always been about exploration—not just of places, but of ideas, cultures, and creativity. Working alongside Hiroyuki Fujita, Martin, and Kensho allowed us to create something that feels authentic to both brands while pushing the conversation forward.”Japanese stylist Kensho handled the campaign's styling, threading together the collection's mix of luxury, sport, and street culture references. The resulting visual identity leans into a tension between polish and spontaneity, a balance that mirrors JIEDA's own history of pairing traditional tailoring with experimental construction since its founding by Hiroyuki Fujita in Shimane, Japan. The Edge of Earth, for its part, has built its short history around a similar tension, positioning itself as an emerging luxury label defined by global storytelling and craftsmanship rather than a single regional point of view.The Edge of Earth x JIEDA collection will be available in limited quantities through select retail partners and official brand channels.</div><p><a href="https://hypebeast.com/2026/7/the-edge-of-earth-eoe-jieda-collaboration-collection-release-info" title="The Edge of Earth x JIEDA’s Debut Collab Merges American Exploration With Japanese Avant-Garde Design" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Thu, 02 Jul 2026 06:32:31 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/the-edge-of-earth-eoe-jieda-collaboration-collection-release-info</link>
      <guid>https://hypebeast.com/?post=6747552</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2FThe-Edge-of-Earth-EOE-JIEDA-Collaboration-collection-Release-Info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>The Edge of Earth and JIEDA have announced their first collaborative capsule collectionThe project pairs EOE's exploration-driven philosophy with JIEDA's progressive approach to Japanese menswearGrammy-nominated songwriter and EOE founder Strick led creative direction alongside JIEDA's Hiroyuki Fujita and Martin</p><p><a href="https://hypebeast.com/tags/the-edge-of-earth" target="_blank" rel="noopener">The Edge of Earth</a> (EOE) and <a href="https://hypebeast.com/tags/jieda" target="_blank" rel="noopener">JIEDA</a> have unveiled their inaugural collaborative collection, a capsule that brings the two brands' distinct design philosophies into direct conversation. The project links EOE's ethos of global discovery with JIEDA's reputation for progressive Japanese menswear, resulting in a collection built around archival references, athletic influences, and elevated basics filtered through a contemporary lens.</p><p>The collection was designed by Hiroyuki Fujita and Martin of JIEDA in collaboration with Strick of The Edge of Earth, with the trio building a shared narrative around movement, identity, and the search for new frontiers. Signature graphics, collegiate motifs, vintage athletic cues, and globally sourced iconography run through the capsule, each reworked through premium fabrication and modern silhouettes rather than treated as direct references.</p><p>Strick, who is also a Grammy-nominated songwriter and entrepreneur, served as Creative Director across the project's visual and conceptual direction. Under his guidance, the collection was shaped to reflect a broader exchange between Japanese and American design sensibilities, extending The Edge of Earth's stated mission of exploration beyond a purely geographic idea and into the realm of cultural and creative exchange. “This collaboration is about connecting perspectives,” Strick said in a statement. “The Edge of Earth has always been about exploration—not just of places, but of ideas, cultures, and creativity. Working alongside Hiroyuki Fujita, Martin, and Kensho allowed us to create something that feels authentic to both brands while pushing the conversation forward.”</p><p>Japanese stylist Kensho handled the campaign's styling, threading together the collection's mix of luxury, sport, and street culture references. The resulting visual identity leans into a tension between polish and spontaneity, a balance that mirrors JIEDA's own history of pairing traditional tailoring with experimental construction since its founding by Hiroyuki Fujita in Shimane, Japan. The Edge of Earth, for its part, has built its short history around a similar tension, positioning itself as an emerging luxury label defined by global storytelling and craftsmanship rather than a single regional point of view.</p><p>The Edge of Earth x JIEDA collection will be available in limited quantities through select retail partners and official brand channels.</p><p><a href="https://hypebeast.com/2026/7/the-edge-of-earth-eoe-jieda-collaboration-collection-release-info" title="The Edge of Earth x JIEDA’s Debut Collab Merges American Exploration With Japanese Avant-Garde Design" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=65434" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=65434" />    </a></p>]]></content:encoded>
      <slash:comments>0</slash:comments>
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      <title>EZR SS27 Is About Tactile Textures and Hidden Symbols</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fezr-ss27-tactile-textures-and-hidden-symbols-collection-info-00.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>EZR just unveiled its Spring/Summer 2027 collection at Paris Fashion Week, and textures take center stage.Sitting at the intersection of West Coast authenticity and Italian craftsmanship, the California-based label focuses on refined garment construction and elevated silhouettes that usher in a bold era under the stewardship of founder Cedric Benaroch and Creative Director Eli Azran.This season explores the relationship between clothing and feeling. Taking inspiration from Braille and the power of touch, the brand uses texture as a form of communication with subtle symbols, codes, and details embedded within its design that reveal as pieces are worn.A key concept is experimenting with materiality, as each piece takes an innovative approach to traditional fashion codes, pushing the boundaries of design. Stand-out garments include a Reconstructed Denim and Leather Pant: a hybrid piece that fuses two seemingly opposing materials in one, comprised of a light-blue, washed denim upper with leather panelling from the thigh down. It arrives alongside a matching jacket that uses the same leather panelling on the arms, chest, and bottom half of the body.From dual-wash denim jackets to distressed flannel shirts, the EZR collection elevates workwear into a modern luxury world.To close out its Paris Fashion Week showcase, EZR held an exclusive after-hours party at Palacio Paris, with a live performance by Gunna and guests in attendance including Devin Vassell, Ty Dolla $ign, Dina Ayada, Tedua, Leon Starino, Mohamed Ramadan, Jerry Lorenzo, Leonardo Maria Del Vecchio, and more.Check out the SS27 collection and afterparty recap in the galleries above.For more information and to explore the full EZR range, head to the brand’s Instagram now.</div><p><a href="https://hypebeast.com/2026/7/ezr-ss27-tactile-textures-and-hidden-symbols-collection-info" title="EZR SS27 Is About Tactile Textures and Hidden Symbols" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Thu, 02 Jul 2026 11:19:50 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/ezr-ss27-tactile-textures-and-hidden-symbols-collection-info</link>
      <guid>https://hypebeast.com/?post=6747230</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
      <category><![CDATA[Sales]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Fezr-ss27-tactile-textures-and-hidden-symbols-collection-info-00.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><a href="https://www.instagram.com/ezr/" target="_blank" rel="noopener">EZR</a> just unveiled its <a href="https://hypebeast.com/tags/spring-summer-2027" target="_blank" rel="noopener">Spring/Summer 2027</a> collection at <a href="https://hypebeast.com/tags/paris-fashion-week" target="_blank" rel="noopener">Paris Fashion Week</a>, and textures take center stage.</p><p>Sitting at the intersection of West Coast authenticity and Italian craftsmanship, the California-based label focuses on refined garment construction and elevated silhouettes that usher in a bold era under the stewardship of founder Cedric Benaroch and Creative Director Eli Azran.</p><p>This season explores the relationship between clothing and feeling. Taking inspiration from Braille and the power of touch, the brand uses texture as a form of communication with subtle symbols, codes, and details embedded within its design that reveal as pieces are worn.</p><p>A key concept is experimenting with materiality, as each piece takes an innovative approach to traditional fashion codes, pushing the boundaries of design. Stand-out garments include a Reconstructed Denim and Leather Pant: a hybrid piece that fuses two seemingly opposing materials in one, comprised of a light-blue, washed denim upper with leather panelling from the thigh down. It arrives alongside a matching jacket that uses the same leather panelling on the arms, chest, and bottom half of the body.</p><p>From dual-wash denim jackets to distressed flannel shirts, the EZR collection elevates workwear into a modern luxury world.</p><p><img src="https://hypebeast.com/image/2026/07/01/ezr-ss27-tactile-textures-and-hidden-symbols-collection-info-25.jpg" alt="" width="1280" height="853" class="alignnone size-full wp-image-6747257" /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/01/ezr-ss27-tactile-textures-and-hidden-symbols-collection-info-26.jpg" alt="" width="853" height="1280" class="alignnone size-full wp-image-6747258" /><br /><img src="https://hypebeast.com/image/2026/07/01/ezr-ss27-tactile-textures-and-hidden-symbols-collection-info-27.jpg" alt="" width="1280" height="853" class="alignnone size-full wp-image-6747259" /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/01/ezr-ss27-tactile-textures-and-hidden-symbols-collection-info-28.jpg" alt="" width="853" height="1280" class="alignnone size-full wp-image-6747260" /><br /><img class="portrait" src="https://hypebeast.com/image/2026/07/01/ezr-ss27-tactile-textures-and-hidden-symbols-collection-info-29.jpg" alt="" width="853" height="1279" class="alignnone size-full wp-image-6747261" /></p><p>To close out its Paris Fashion Week showcase, EZR held an exclusive after-hours party at Palacio Paris, with a live performance by Gunna and guests in attendance including Devin Vassell, Ty Dolla $ign, Dina Ayada, Tedua, Leon Starino, Mohamed Ramadan, Jerry Lorenzo, Leonardo Maria Del Vecchio, and more.</p><p>Check out the SS27 collection and afterparty recap in the galleries above.</p><p>For more information and to explore the full EZR range, head to the brand’s <a href="https://www.instagram.com/ezr/" target="_blank" rel="noopener">Instagram</a> now.</p><p><a href="https://hypebeast.com/2026/7/ezr-ss27-tactile-textures-and-hidden-symbols-collection-info" title="EZR SS27 Is About Tactile Textures and Hidden Symbols" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=26338" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=26338" />    </a></p>]]></content:encoded>
      <slash:comments>0</slash:comments>
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      <title>Graphpaper SS27 Looks Into the Poetic Stillness of “What Time Leaves Behind”</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fftgraphpaper-spring-summer-2027-collection-lookbook-info.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Graphpaper introduced its SS27 collection, "What Time Leaves Behind," emphasizing a Japanese sense of stillness and yohaku.The minimalist range features linen Judo jackets, Pertex Unlimited blousons and full-grain leather shirts.</p><div>Graphpaper unveiled its Spring/Summer 2027 collection lookbook, titled "What Time Leaves Behind," which was originally presented at 21 Rue Chapon during Paris Fashion Week. Embracing a philosophy that prioritizes slow maturation over seasonal trends, the collection articulates a deeply Japanese sense of stillness and yohaku - the concept of empty space - through robust modern structures and utilitarian performance.Shunning superficial or overly ornamental cultural tropes, director Takayuki Minami proposes a hyper-refined capsule where garments achieve final completion only through the ongoing act of being worn. The lookbook's quiet, studio-based visual setting mirrors this philosophy, capturing pieces that carry an unstudied gravity and an intrinsic material presence.The collection's overarching palette is strictly organized around four sophisticated colors drawn directly from natural elements transformed by time: the pristine white of aged porcelain (Stone White), the deep green of moss on wet stone (Moss Green), the soft beige of dry weathered wood (Oak), and a profound black inspired by calligraphy ink absorbed into paper (Sumi). The ready-to-wear range moves seamlessly between fluid gender-neutral profiles, architectural loungewear and precisely engineered outerwear.Key styles throughout the range spotlight structured linen-cupro V-neck overshirts paired with relaxed sarouel pants, open-back seersucker blouses and multi-pleat trousers crafted from crisp cupro-cotton satin. Standout outerwear layers feature garment-dyed bal collar coats and yoke-sleeve blousons engineered from lightweight Pertex Unlimited textiles, alongside a luxurious full-grain leather raglan blouson in deep moss green and a rigid lamb leather Corbusier jacket.Traditional martial arts tailoring re-emerges in the form of loose linen-cotton canvas Judo jackets cinched with rugged nylon riggers belts. Street-level utility is rounded out with collaborative footwear drops, including premium full-grain leather slip-ons with Beautiful Shoes and custom, monochromatic Suede Classic trainers engineered in partnership with PUMA.</div><p><a href="https://hypebeast.com/2026/7/graphpaper-spring-summer-2027-collection-lookbook-info" title="Graphpaper SS27 Looks Into the Poetic Stillness of “What Time Leaves Behind”" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Thu, 02 Jul 2026 10:15:32 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/graphpaper-spring-summer-2027-collection-lookbook-info</link>
      <guid>https://hypebeast.com/?post=6747735</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fftgraphpaper-spring-summer-2027-collection-lookbook-info.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Graphpaper introduced its SS27 collection, "What Time Leaves Behind," emphasizing a Japanese sense of stillness and yohaku.The minimalist range features linen Judo jackets, Pertex Unlimited blousons and full-grain leather shirts.</p><p><a href="https://hypebeast.com/tags/graphpaper">Graphpaper</a> unveiled its <a href="https://hypebeast.com/tags/spring-summer-2027">Spring/Summer 2027</a> collection lookbook, titled "What Time Leaves Behind," which was originally presented at 21 Rue Chapon during <a href="https://hypebeast.com/tags/paris-fashion-week">Paris Fashion Week</a>. Embracing a philosophy that prioritizes slow maturation over seasonal trends, the collection articulates a deeply Japanese sense of stillness and yohaku - the concept of empty space - through robust modern structures and utilitarian performance.</p><p>Shunning superficial or overly ornamental cultural tropes, director Takayuki Minami proposes a hyper-refined capsule where garments achieve final completion only through the ongoing act of being worn. The lookbook's quiet, studio-based visual setting mirrors this philosophy, capturing pieces that carry an unstudied gravity and an intrinsic material presence.</p><p>The collection's overarching palette is strictly organized around four sophisticated colors drawn directly from natural elements transformed by time: the pristine white of aged porcelain (Stone White), the deep green of moss on wet stone (Moss Green), the soft beige of dry weathered wood (Oak), and a profound black inspired by calligraphy ink absorbed into paper (Sumi). The ready-to-wear range moves seamlessly between fluid gender-neutral profiles, architectural loungewear and precisely engineered outerwear.</p><p>Key styles throughout the range spotlight structured linen-cupro V-neck overshirts paired with relaxed sarouel pants, open-back seersucker blouses and multi-pleat trousers crafted from crisp cupro-cotton satin. Standout outerwear layers feature garment-dyed bal collar coats and yoke-sleeve blousons engineered from lightweight Pertex Unlimited textiles, alongside a luxurious full-grain leather raglan blouson in deep moss green and a rigid lamb leather Corbusier jacket.</p><p>Traditional martial arts tailoring re-emerges in the form of loose linen-cotton canvas Judo jackets cinched with rugged nylon riggers belts. Street-level utility is rounded out with collaborative footwear drops, including premium full-grain leather slip-ons with Beautiful Shoes and custom, monochromatic Suede Classic trainers engineered in partnership with <a href="https://hypebeast.com/tags/puma">PUMA</a>.</p><p><a href="https://hypebeast.com/2026/7/graphpaper-spring-summer-2027-collection-lookbook-info" title="Graphpaper SS27 Looks Into the Poetic Stillness of “What Time Leaves Behind”" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=28879" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=28879" />    </a></p>]]></content:encoded>
      <slash:comments>0</slash:comments>
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      <title>SAN SAN GEAR SS27 Is in “Soft Focus”</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>SAN SAN GEAR unveiled its Spring/Summer 2027 "Soft Focus" collection during Paris Fashion Week.The technical range subverts performance fabrics with casual cotton and jersey paneling.Garments feature alternating face and reverse fabric sides to symbolize shifting human identities.</p><div>Seoul‑based fashion label SAN SAN GEAR unveiled its Spring/Summer 2027 collection through an exclusive showroom at Paris Fashion Week. This season is built around the theme “Soft Focus,” a conceptual framework that explores intentional distance from the rigid roles and high‑resolution demands of modern society, offering a moment of psychological respite.The clothing range reinterprets SAN SAN GEAR’s signature technical aesthetic with lighter, more casual materials. Cotton and jersey are juxtaposed against nylon and polyester, creating striking contrasts in texture and function within single looks. A defining design approach alternates the face and reverse sides of fabrics, symbolizing the coexistence of multiple identities and roles within one garment.Brick red and green accents inject vibrancy into the palette, while functional details and structural elements ensure performance remains central to the brand’s DNA. Standout pieces include hybrid outerwear that merges casual comfort with technical precision, layered ensembles emphasizing contrasting textures, and garments that embody the “Soft Focus” philosophy through subtle shifts in material expression. View this post on InstagramA post shared by SAN SAN GEAR (@sansan_gear)</div><p><a href="https://hypebeast.com/2026/7/san-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week" title="SAN SAN GEAR SS27 Is in “Soft Focus”" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Thu, 02 Jul 2026 10:15:06 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/san-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week</link>
      <guid>https://hypebeast.com/?post=6747776</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsan-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>SAN SAN GEAR unveiled its Spring/Summer 2027 "Soft Focus" collection during Paris Fashion Week.The technical range subverts performance fabrics with casual cotton and jersey paneling.Garments feature alternating face and reverse fabric sides to symbolize shifting human identities.</p><p>Seoul‑based fashion label <a href="https://hypebeast.com/tags/san-san-gear" target="_blank" rel="noopener">SAN SAN GEAR</a> unveiled its <a href="https://hypebeast.com/tags/spring-summer-2027" target="_blank" rel="noopener">Spring/Summer 2027</a> collection through an exclusive showroom at Paris Fashion Week. This season is built around the theme “Soft Focus,” a conceptual framework that explores intentional distance from the rigid roles and high‑resolution demands of modern society, offering a moment of psychological respite.</p><p>The clothing range reinterprets SAN SAN GEAR’s signature technical aesthetic with lighter, more casual materials. Cotton and jersey are juxtaposed against nylon and polyester, creating striking contrasts in texture and function within single looks. A defining design approach alternates the face and reverse sides of fabrics, symbolizing the coexistence of multiple identities and roles within one garment.</p><p>Brick red and green accents inject vibrancy into the palette, while functional details and structural elements ensure performance remains central to the brand’s DNA. Standout pieces include hybrid outerwear that merges casual comfort with technical precision, layered ensembles emphasizing contrasting textures, and garments that embody the “Soft Focus” philosophy through subtle shifts in material expression.</p><p><center><br /><blockquote class="instagram-media bypass" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/p/DZM6XWfEtN4/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/DZM6XWfEtN4/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener"><div style=" display: flex; flex-direction: row; align-items: center;"><div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div><div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"><div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div><div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div><div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div><div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div><div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"><div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div><div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"><div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div><div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div><div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div><div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div><div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div><p></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/DZM6XWfEtN4/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener">A post shared by SAN SAN GEAR (@sansan_gear)</a></p></div></blockquote><p></center></p><p><a href="https://hypebeast.com/2026/7/san-san-gear-spring-summer-2027-collection-presentation-paris-fashion-week" title="SAN SAN GEAR SS27 Is in “Soft Focus”" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=83811" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=83811" />    </a></p>]]></content:encoded>
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      <title>NEEDLES Launches LHP-Exclusive Summer Capsule</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fneedles-lhp-exclusive-summer-capsule-release-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>NEEDLES launches an LHP‑exclusive Summer 2026 capsule featuring Poly Smooth track jackets, pants and H.D. shorts.Neutral colorways include Triple Black, Silver Gray, Olive Green, and Dark Brown.Prices range from around $140 – $180 USD, available now via LHP.</p><div>NEEDLES has partnered with Japanese retailer LHP to launch an exclusive capsule for the summer season. The capsule product range focuses entirely on NEEDLES’ iconic track uniform, engineered from their signature premium poly-smooth jersey fabrication. Three key silhouettes lead the limited rollout: the classic Track Jacket, the tailored Track Pant and the dramatically oversized H.D. Track Pant Shorts.True to the label's precise Japanese construction, the entire capsule delivers functional comfort while retaining a distinct counter-cultural attitude. Among the range, the standout piece is the H.D. Track Short, a summer‑ready adaptation of NEEDLES’ balloon‑like silhouette, cut wide for ease and movement while maintaining the exaggerated volume that defines the brand’s design language. Prices range from ¥22,000 - ¥28,600 JPY (approx. $140 – $180 USD), the capsule is available exclusively through LHP’s online and offline channels.</div><p><a href="https://hypebeast.com/2026/7/needles-lhp-exclusive-summer-capsule-release-info" title="NEEDLES Launches LHP-Exclusive Summer Capsule" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Thu, 02 Jul 2026 09:52:42 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/needles-lhp-exclusive-summer-capsule-release-info</link>
      <guid>https://hypebeast.com/?post=6747760</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fneedles-lhp-exclusive-summer-capsule-release-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>NEEDLES launches an LHP‑exclusive Summer 2026 capsule featuring Poly Smooth track jackets, pants and H.D. shorts.Neutral colorways include Triple Black, Silver Gray, Olive Green, and Dark Brown.Prices range from around $140 – $180 USD, available now via LHP.</p><p><a href="https://hypebeast.com/tags/needles" target="_blank" rel="noopener">NEEDLES</a> has partnered with Japanese retailer <a href="https://hypebeast.com/tags/lhp" target="_blank" rel="noopener">LHP</a> to launch an exclusive capsule for the summer season. The capsule product range focuses entirely on NEEDLES’ iconic track uniform, engineered from their signature premium poly-smooth jersey fabrication. Three key silhouettes lead the limited rollout: the classic Track Jacket, the tailored Track Pant and the dramatically oversized H.D. Track Pant Shorts.</p><p>True to the label's precise Japanese construction, the entire capsule delivers functional comfort while retaining a distinct counter-cultural attitude. Among the range, the standout piece is the H.D. Track Short, a summer‑ready adaptation of NEEDLES’ balloon‑like silhouette, cut wide for ease and movement while maintaining the exaggerated volume that defines the brand’s design language. Prices range from ¥22,000 - ¥28,600 JPY (approx. $140 – $180 USD), the capsule is available exclusively through LHP’s <a href="https://mix.tokyo/collections/250220_lhp_needles" target="_blank" rel="noopener">online</a> and offline channels.</p><p><a href="https://hypebeast.com/2026/7/needles-lhp-exclusive-summer-capsule-release-info" title="NEEDLES Launches LHP-Exclusive Summer Capsule" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=70258" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=70258" />    </a></p>]]></content:encoded>
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      <title>Grown Alchemist’s New Range Is Your Answer to Staying Energized at Tomorrowland</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F29%2Fgrown-alchemist-tomorrowland-wellness-collection-release-info-00.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>It’s no secret that music festivals have been evolving over the past few years, with new holistic activities turning the typically hedonistic experience into a more fulfilling escape. As more people enjoy the benefits of this shift, Grown Alchemist teams up with Tomorrowland to create a new wellness collection that can help enhance the restorative feeling at festivals.The range features a shampoo, body wash, body lotion and must-have hydrating face mist as well as a kit composed of compact, travel-sized miniatures. Drawing inspiration from the festival's signature Elixir of Life fragrance, which was originally released in 2016, the products boast adaptogenic formulas that are designed to re-energize and restore balance, with ingredients including Reishi Mushroom Extract and MossCellTec™. Beyond simply launching the collection at Tomorrowland’s series of events, Grown Alchemist will be building on the shared ethos of wellness in live music through a new platform called “Reset Your Rhythm.”This year, Grown Alchemist will bring the concept to life at Tomorrowland’s festival events with dedicated sensory experiences, while at the brand’s retail store in Soho, London, customers can experience body and face treatments featuring the co-created product range.Find out more about the Grown Alchemist x Tomorrowland partnership and the “Reset Your Rhythm” campaign and shop the five-piece collection on the brand's website now.</div><p><a href="https://hypebeast.com/2026/7/grown-alchemist-tomorrowland-wellness-collection-release-info" title="Grown Alchemist’s New Range Is Your Answer to Staying Energized at Tomorrowland" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Thu, 02 Jul 2026 09:51:12 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/grown-alchemist-tomorrowland-wellness-collection-release-info</link>
      <guid>https://hypebeast.com/?post=6745739</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
      <category><![CDATA[Sales]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F06%2F29%2Fgrown-alchemist-tomorrowland-wellness-collection-release-info-00.jpg?w=800&cbr=1&q=90&fit=max" /></p><p>It’s no secret that music festivals have been evolving over the past few years, with new holistic activities turning the typically hedonistic experience into a more fulfilling escape. As more people enjoy the benefits of this shift, <a href="https://www.instagram.com/grownalchemist/" target="_blank" rel="noopener">Grown Alchemist</a> teams up with <a href="https://hypebeast.com/tags/tomorrowland" target="_blank" rel="noopener">Tomorrowland</a> to create a new wellness collection that can help enhance the restorative feeling at festivals.</p><p>The range features a shampoo, body wash, body lotion and must-have hydrating face mist as well as a kit composed of compact, travel-sized miniatures. Drawing inspiration from the festival's signature Elixir of Life fragrance, which was originally released in 2016, the products boast adaptogenic formulas that are designed to re-energize and restore balance, with ingredients including Reishi Mushroom Extract and MossCellTec™.</p><p> <iframe src="https://player.vimeo.com/video/1206398638?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share" referrerpolicy="strict-origin-when-cross-origin" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="GROWNALCHEMIST_SHORT_16x9"></iframe></p><p>Beyond simply launching the collection at Tomorrowland’s series of events, Grown Alchemist will be building on the shared ethos of wellness in live music through a new platform called “Reset Your Rhythm.”</p><p>This year, Grown Alchemist will bring the concept to life at Tomorrowland’s festival events with dedicated sensory experiences, while at the brand’s retail store in Soho, London, customers can experience body and face treatments featuring the co-created product range.</p><p>Find out more about the Grown Alchemist x Tomorrowland partnership and the “Reset Your Rhythm” campaign and shop the five-piece collection on the <a href="https://grownalchemist.com/en-gb/pages/tomorrowland" target="_blank" rel="noopener">brand's website</a> now.</p><p><a href="https://hypebeast.com/2026/7/grown-alchemist-tomorrowland-wellness-collection-release-info" title="Grown Alchemist’s New Range Is Your Answer to Staying Energized at Tomorrowland" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=47793" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=47793" />    </a></p>]]></content:encoded>
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      <title>Sotheby's Launches Abu Dhabi Collectors' Edit: Materiality Luxury Summer Auction</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsothebys-abu-dhabi-collectors-edit-materiality-summer-auction-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Sotheby's launched the Abu Dhabi Collectors' Edit: Materiality luxury online summer auction, running through July 10, 2026.The curated sale features unique Hemmerle jewelry pieces and rare timepieces such as the Richard Mille "Rafael Nadal" wristwatch.Big-ticket lots include a limited-edition Hermès Midas Kelly bag, 2019 Bugatti Chiron, Mercedes‑Benz AMG and more.</p><div>Sotheby's has launched the Abu Dhabi Collectors' Edit: Materiality, an exclusive online summer auction that reinforces its strategic commitment to the UAE and the broader Middle East. Running from June 24 to July 10, 2026, the auction features a carefully curated selection of just over thirty highly coveted luxury objects with a total estimated value between $6.6 million and $9.7 million USD.The concept of the sale celebrates "materiality" as the core of luxury, drawing elemental connections across diverse categories — such as the shared carbon origins of high-performance bicycles and diamonds, or the cross-application of gold and titanium in fine watchmaking, motorcars, and haute leather goods. This online initiative builds on the momentum of previous milestone regional events, including last December's record-setting Abu Dhabi Collectors' Week, which grossed over $133 million USD and solidified the capital's status as a global hub for world-class collectors.The auction's jewelry and timepiece selections feature remarkable rarity and prestigious provenance. Leading the jewelry category is a capsule of five unique creations from the contemporary high jewelry maison Hemmerle, marking the first time these art-forward, material-focused pieces have been offered for public sale. The jewelry lineup is further distinguished by exceptional white and colored diamonds, necklaces from Bulgari and Van Cleef &amp; Arpels, and a striking 199.75-carat cushion-shaped Mozambique Paraiba tourmaline estimated at $220,000 to $320,000 USD. Meanwhile, the watch division showcases thirteen ultra-rare timepieces crafted from precious metals and titanium. Standout horological lots include an Audemars Piguet ceramic Royal Oak perpetual calendar watch alongside a skeletonized Richard Mille RM35-03 "Rafael Nadal" wristwatch, which carries the auction's highest timepiece estimate at $350,000 to $600,000 USD.Beyond jewelry and horology, the curation features highly desirable lifestyle assets, high-performance machinery, and automotive highlights. Collectors can bid on an ultra-exclusive Bugatti Factor ONE high-performance bicycle engineered from carbon fiber, titanium, and steel , as well as a highly coveted, limited-edition 2023 Hermès Black Box Midas Sellier Kelly 25 handbag accented with 18k yellow gold hardware. The automotive category peaks with an exceptional 2019 Bugatti Chiron hypercar, estimated to fetch between $2.85 million and $3.5 million USD. This mechanical lineup is paired with a rare Mercedes-Benz 500 GE 6.0 AMG and a nostalgic Ferrari F1 126C4 "Junior" child's car offered at no reserve. The entire digital catalog is accessible worldwide through Sotheby’s.</div><p><a href="https://hypebeast.com/2026/7/sothebys-abu-dhabi-collectors-edit-materiality-summer-auction-info" title="Sotheby&#039;s Launches Abu Dhabi Collectors&#039; Edit: Materiality Luxury Summer Auction" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Thu, 02 Jul 2026 08:46:08 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/sothebys-abu-dhabi-collectors-edit-materiality-summer-auction-info</link>
      <guid>https://hypebeast.com/?post=6747671</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2Fsothebys-abu-dhabi-collectors-edit-materiality-summer-auction-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><strong>Summary</strong></p><p>Sotheby's launched the Abu Dhabi Collectors' Edit: Materiality luxury online summer auction, running through July 10, 2026.The curated sale features unique Hemmerle jewelry pieces and rare timepieces such as the Richard Mille "Rafael Nadal" wristwatch.Big-ticket lots include a limited-edition Hermès Midas Kelly bag, 2019 Bugatti Chiron, Mercedes‑Benz AMG and more.</p><p><a href="https://hypebeast.com/tags/sothebys" target="_blank" rel="noopener">Sotheby's</a> has launched the Abu Dhabi Collectors' Edit: Materiality, an exclusive online summer auction that reinforces its strategic commitment to the UAE and the broader Middle East. Running from June 24 to July 10, 2026, the auction features a carefully curated selection of just over thirty highly coveted luxury objects with a total estimated value between $6.6 million and $9.7 million USD.</p><p>The concept of the sale celebrates "materiality" as the core of luxury, drawing elemental connections across diverse categories — such as the shared carbon origins of high-performance bicycles and diamonds, or the cross-application of gold and titanium in fine watchmaking, motorcars, and haute leather goods. This online initiative builds on the momentum of previous milestone regional events, including last December's record-setting <a href="https://www.sothebys.com/en/series/abu-dhabi-collectors-week?cmp=_b.perf_pl.gg_ct.pmax_l.en_r.Global_ce.Bid_tc.PRO_dv.LUX_c.ESNE_ft.ever_var.NBA_&amp;gad_source=1&amp;gad_campaignid=23292141085&amp;gbraid=0AAAAACMHEXay9Te-XzIhwQlKuBqfU-Cd5&amp;gclid=CjwKCAjwmJjSBhB-EiwAkZgxi6-RHzcKSN0MbEcusIqVw1U2O3A5AzDU43y7G-vTM8oSD1kUJiO19RoCcEQQAvD_BwE" target="_blank" rel="noopener">Abu Dhabi Collectors' Week</a>, which grossed over $133 million USD and solidified the capital's status as a global hub for world-class collectors.</p><p>The auction's jewelry and timepiece selections feature remarkable rarity and prestigious provenance. Leading the jewelry category is a capsule of five unique creations from the contemporary high jewelry maison Hemmerle, marking the first time these art-forward, material-focused pieces have been offered for public sale. The jewelry lineup is further distinguished by exceptional white and colored diamonds, necklaces from <a href="https://hypebeast.com/tags/bvlgari" target="_blank" rel="noopener">Bulgari</a> and <a href="https://hypebeast.com/tags/van-cleef-arpels" target="_blank" rel="noopener">Van Cleef &amp; Arpels</a>, and a striking 199.75-carat cushion-shaped Mozambique Paraiba tourmaline estimated at $220,000 to $320,000 USD. Meanwhile, the watch division showcases thirteen ultra-rare timepieces crafted from precious metals and titanium. Standout horological lots include an <a href="https://hypebeast.com/tags/audemars-piguet" target="_blank" rel="noopener">Audemars Piguet</a> ceramic <a href="https://hypebeast.com/tags/audemars-piguet-royal-oak" target="_blank" rel="noopener">Royal Oak</a> perpetual calendar watch alongside a skeletonized <a href="https://hypebeast.com/tags/richard-mille" target="_blank" rel="noopener">Richard Mille</a> RM35-03 "Rafael Nadal" wristwatch, which carries the auction's highest timepiece estimate at $350,000 to $600,000 USD.</p><p>Beyond jewelry and horology, the curation features highly desirable lifestyle assets, high-performance machinery, and automotive highlights. Collectors can bid on an ultra-exclusive <a href="https://hypebeast.com/tags/bugatti" target="_blank" rel="noopener">Bugatti</a> Factor ONE high-performance bicycle engineered from carbon fiber, titanium, and steel , as well as a highly coveted, limited-edition 2023 <a href="https://hypebeast.com/tags/hermes" target="_blank" rel="noopener">Hermès</a> Black Box Midas Sellier Kelly 25 handbag accented with 18k yellow gold hardware. The automotive category peaks with an exceptional 2019 Bugatti Chiron hypercar, estimated to fetch between $2.85 million and $3.5 million USD. This mechanical lineup is paired with a rare <a href="https://hypebeast.com/tags/mercedes-benz" target="_blank" rel="noopener">Mercedes-Benz</a> 500 GE 6.0 AMG and a nostalgic <a href="https://hypebeast.com/tags/ferrari" target="_blank" rel="noopener">Ferrari</a> F1 126C4 "Junior" child's car offered at no reserve. The entire digital catalog is accessible worldwide through <a href="https://www.sothebys.com/en/buy/auction/2026/materiality-ad2605" target="_blank" rel="noopener">Sotheby’s.</a></p><p><a href="https://hypebeast.com/2026/7/sothebys-abu-dhabi-collectors-edit-materiality-summer-auction-info" title="Sotheby&#039;s Launches Abu Dhabi Collectors&#039; Edit: Materiality Luxury Summer Auction" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=48308" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=48308" />    </a></p>]]></content:encoded>
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      <title>A-POC ABLE ISSEY MIYAKE and Tomokazu Matsuyama Translate Painting Into Wearable Textile Through the TYPE-XII Project</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2FA-POC-ABLE-ISSEY-MIYAKE-Tomokazu-Matsuyama-New-Collaboration-collection-Release-Info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>A-POC ABLE ISSEY MIYAKE and Tomokazu Matsuyama have unveiled the TYPE-XII Tomokazu Matsuyama project, a collaboration built around seven coats and seven T-shirts that translate the Brooklyn-based artist's paintings into wearable textiles. The garments were developed in dialogue between Matsuyama's layered visual language and A-POC ABLE ISSEY MIYAKE designer Yoshiyuki Miyamae, with each piece treating fabric as the primary conversion medium between painting and clothing.The construction process begins at the textile stage rather than the pattern stage. A-POC ABLE ISSEY MIYAKE's distinctive material process reimagines each of Matsuyama's paintings onto cloth first, translating brushwork, layered composition, and pictorial elements into fabric before the garment itself is built. Two source paintings anchor the fabric development documented in the project: “By And By Daylight,” a 2023 mixed-media work executed in acrylic on canvas at 120 by 100 inches, and “The True Oasis Erase,” a 2025 piece produced through ink, acrylic, collagraph, relief, engraving, jigsaw, pochoir, and collage with hand finishing at 49 1/2 by 43 1/2 inches. The mixed-media construction of the second work, which layers multiple print and hand techniques within a single composition, gives A-POC ABLE particularly complex source material to interpret across cloth.Within the resulting collection, the coats operate on two distinct compositional strategies. Certain pieces draw from a single Matsuyama painting, preserving the integrity of the original composition across the entire garment surface, essentially wrapping the wearer in a full pictorial field. Others combine elements pulled from multiple paintings, creating layered compositions that establish new relationships between works that were never originally in conversation. That second approach effectively uses the garment as a curatorial framework, remixing Matsuyama's catalog into hybrid pictorial arrangements that only exist in wearable form.Alongside the garments, the exhibition component of the project introduces a further technical dimension through three sculptures produced using specialized 3D printing technology developed for A-POC ABLE's own mannequins. Those sculptures will be on view for a compressed window at the start of the exhibition run, positioning the technology as an active bridge between the display architecture of the store and the sculptural output of the artist. The exhibition space itself will also carry a dynamic textile installation printed with imagery from Matsuyama's artistic universe, framing the garments alongside their source material within the same architectural envelope.The TYPE-XII Tomokazu Matsuyama project is available now at A-POC ABLE ISSEY MIYAKE / KYOTO and ISSEY MIYAKE MARUNOUCHI, with global expansion to ISSEY MIYAKE / PARIS, ISSEY MIYAKE / NEW YORK, and ISSEY MIYAKE / MILAN beginning July 8. The concurrent exhibition opens July 9 at ISSEY MIYAKE / NEW YORK and its adjoining MADO gallery space at 45 Madison Avenue, running through August 31, with three A-POC ABLE 3D-printed sculptures on view for the July 9 to 12 opening window only.</div><p><a href="https://hypebeast.com/2026/7/a-poc-able-issey-miyake-tomokazu-matsuyama-new-collaboration-collection-release-info" title="A-POC ABLE ISSEY MIYAKE and Tomokazu Matsuyama Translate Painting Into Wearable Textile Through the TYPE-XII Project" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Thu, 02 Jul 2026 07:06:23 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/a-poc-able-issey-miyake-tomokazu-matsuyama-new-collaboration-collection-release-info</link>
      <guid>https://hypebeast.com/?post=6747600</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F02%2FA-POC-ABLE-ISSEY-MIYAKE-Tomokazu-Matsuyama-New-Collaboration-collection-Release-Info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><p><a href="https://hypebeast.com/tags/A-POC-ABLE-ISSEY-MIYAKE" target="_blank" rel="noopener">A-POC ABLE ISSEY MIYAKE</a> and <a href="https://hypebeast.com/tags/Tomokazu-Matsuyama" target="_blank" rel="noopener">Tomokazu Matsuyama</a> have unveiled the TYPE-XII Tomokazu Matsuyama project, a collaboration built around seven coats and seven T-shirts that translate the Brooklyn-based artist's paintings into wearable textiles. The garments were developed in dialogue between Matsuyama's layered visual language and A-POC ABLE <a href="https://hypebeast.com/tags/issey-miyake" target="_blank" rel="noopener">ISSEY MIYAKE</a> designer Yoshiyuki Miyamae, with each piece treating fabric as the primary conversion medium between painting and clothing.</p><p>The construction process begins at the textile stage rather than the pattern stage. A-POC ABLE ISSEY MIYAKE's distinctive material process reimagines each of Matsuyama's paintings onto cloth first, translating brushwork, layered composition, and pictorial elements into fabric before the garment itself is built. Two source paintings anchor the fabric development documented in the project: “By And By Daylight,” a 2023 mixed-media work executed in acrylic on canvas at 120 by 100 inches, and “The True Oasis Erase,” a 2025 piece produced through ink, acrylic, collagraph, relief, engraving, jigsaw, pochoir, and collage with hand finishing at 49 1/2 by 43 1/2 inches. The mixed-media construction of the second work, which layers multiple print and hand techniques within a single composition, gives A-POC ABLE particularly complex source material to interpret across cloth.</p><p>Within the resulting collection, the coats operate on two distinct compositional strategies. Certain pieces draw from a single Matsuyama painting, preserving the integrity of the original composition across the entire garment surface, essentially wrapping the wearer in a full pictorial field. Others combine elements pulled from multiple paintings, creating layered compositions that establish new relationships between works that were never originally in conversation. That second approach effectively uses the garment as a curatorial framework, remixing Matsuyama's catalog into hybrid pictorial arrangements that only exist in wearable form.</p><p>Alongside the garments, the exhibition component of the project introduces a further technical dimension through three sculptures produced using specialized 3D printing technology developed for A-POC ABLE's own mannequins. Those sculptures will be on view for a compressed window at the start of the exhibition run, positioning the technology as an active bridge between the display architecture of the store and the sculptural output of the artist. The exhibition space itself will also carry a dynamic textile installation printed with imagery from Matsuyama's artistic universe, framing the garments alongside their source material within the same architectural envelope.</p><p>The TYPE-XII Tomokazu Matsuyama project is available now at A-POC ABLE ISSEY MIYAKE / KYOTO and ISSEY MIYAKE MARUNOUCHI, with global expansion to ISSEY MIYAKE / PARIS, ISSEY MIYAKE / NEW YORK, and ISSEY MIYAKE / MILAN beginning July 8. The concurrent exhibition opens July 9 at ISSEY MIYAKE / NEW YORK and its adjoining MADO gallery space at 45 Madison Avenue, running through August 31, with three A-POC ABLE 3D-printed sculptures on view for the July 9 to 12 opening window only.</p><p><a href="https://hypebeast.com/2026/7/a-poc-able-issey-miyake-tomokazu-matsuyama-new-collaboration-collection-release-info" title="A-POC ABLE ISSEY MIYAKE and Tomokazu Matsuyama Translate Painting Into Wearable Textile Through the TYPE-XII Project" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=70855" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=70855" />    </a></p>]]></content:encoded>
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    <item>
      <title>UNNA SS27 Infuses Ultra-Light Performance Gear With '90s Nostalgia</title>
      <description><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Funna-ss27-running-collection-release-date-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><div>SummaryThe SS27 collection features the new Italian Econyl-based Feather family, as well as Run Wild pants that introduce a convertible zip-off construction UNNA's latest range is set for a global launch in Spring 2027 across select retailers At the tail end of  Paris Fashion Week, Stockholm running label UNNA has presented its forthcoming SS27 collection. Built around the idea that running should feel good rather than punishing, the brand keeps chipping away at the sport's more intense, performance-obsessed edges, making technical gear that works just as well for morning miles as it does for the rest of the day.The line draws heavily from retro sportswear styles, pairing 90s-era fits with modern fabrics built for how people actually move today. That mix shows up clearly in the new Wavy 90's Tee, a loose, vintage-leaning update to the brand's signature striped shirt. Beneath the throwback styling, the materials do the real heavy lifting in this collection. The new Feather family, including a T-shirt and a long sleeve, is made from Italian Econyl, a recycled polyester with a light, almost mesh-like hand feel.On the bottom half, the Run Wild family adds board short-inspired pieces with subtle pleats and built-in technical belts. The Run Wild Pants can zip off at the lower leg to convert into three-quarter length, and the collection's outerwear closes out with the Merino Sport Zip, a merino-blend hoodie meant for chilly starts, cooldowns, and general layering once the run is over.Made in carefully selected EU factories, the brand's approach to the forthcoming season is more about subtraction than addition. "With SS27, we focused on reducing rather than adding," says founder and Creative Director John-Ruben Holtback. "Making products that feel lighter, simpler and more versatile. Technical pieces that don't necessarily look technical, and clothes you can leave the house in before your run and still want to wear long after it's over."UNNA's Spring/Summer 2027 collection launches globally in spring 2027 through the brand's webstore and select stockists.</div><p><a href="https://hypebeast.com/2026/7/unna-ss27-running-collection-release-date-info" title="UNNA SS27 Infuses Ultra-Light Performance Gear With &#039;90s Nostalgia" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p>]]></description>
      <pubDate>Wed, 01 Jul 2026 16:39:27 +0000</pubDate>
      <link>https://hypebeast.com/2026/7/unna-ss27-running-collection-release-date-info</link>
      <guid>https://hypebeast.com/?post=6747349</guid>
      <author>info@hypebeast.com (Hypebeast)</author>
      <category><![CDATA[Fashion]]></category>
            <content:encoded><![CDATA[<p><img width="620" src="https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2026%2F07%2F01%2Funna-ss27-running-collection-release-date-info-0.jpg?w=800&cbr=1&q=90&fit=max" /></p><h3 data-path-to-node="3">Summary</h3><ul data-path-to-node="4"><li><p id="p-rc_3cbf7b7d17bc9afa-41" data-path-to-node="4,0,0"><span data-path-to-node="4,0,0,1"><span class="citation-57">The SS27 collection features the new Italian Econyl-based Feather family, as well as </span></span><span data-path-to-node="4,1,0,1"><span class="citation-56">Run Wild pants that introduce a convertible zip-off construction </span></span></p></li><li><p id="p-rc_3cbf7b7d17bc9afa-43" data-path-to-node="4,2,0"><span data-path-to-node="4,2,0,1"><span class="citation-55">UNNA's latest range is set for a global launch in Spring 2027 across select retailers </span></span></p></li></ul><p class="font-claude-response-body break-words whitespace-normal">At the tail end of  <a href="https://hypebeast.com/tags/paris-fashion-week">Paris Fashion Week</a>, Stockholm running label <a href="https://hypebeast.com/tags/unna">UNNA</a> has presented its forthcoming SS27 collection. Built around the idea that running should feel good rather than punishing, the brand keeps chipping away at the sport's more intense, performance-obsessed edges, making technical gear that works just as well for morning miles as it does for the rest of the day.</p><p class="font-claude-response-body break-words whitespace-normal">The line draws heavily from retro sportswear styles, pairing 90s-era fits with modern fabrics built for how people actually move today. That mix shows up clearly in the new Wavy 90's Tee, a loose, vintage-leaning update to the brand's signature striped shirt. Beneath the throwback styling, the materials do the real heavy lifting in this collection. The new Feather family, including a T-shirt and a long sleeve, is made from Italian Econyl, a recycled polyester with a light, almost mesh-like hand feel.</p><p class="font-claude-response-body break-words whitespace-normal">On the bottom half, the Run Wild family adds board short-inspired pieces with subtle pleats and built-in technical belts. The Run Wild Pants can zip off at the lower leg to convert into three-quarter length, and the collection's outerwear closes out with the Merino Sport Zip, a merino-blend hoodie meant for chilly starts, cooldowns, and general layering once the run is over.</p><p class="font-claude-response-body break-words whitespace-normal">Made in carefully selected EU factories, the brand's approach to the forthcoming season is more about subtraction than addition. "With SS27, we focused on reducing rather than adding," says founder and Creative Director John-Ruben Holtback. "Making products that feel lighter, simpler and more versatile. Technical pieces that don't necessarily look technical, and clothes you can leave the house in before your run and still want to wear long after it's over."</p><p class="font-claude-response-body break-words whitespace-normal">UNNA's Spring/Summer 2027 collection launches globally in spring 2027 through the brand's webstore and select stockists.</p><p><a href="https://hypebeast.com/2026/7/unna-ss27-running-collection-release-date-info" title="UNNA SS27 Infuses Ultra-Light Performance Gear With &#039;90s Nostalgia" target="_blank" rel="noopener">Click here to view full gallery at Hypebeast</a></p><p>    <a href="https://pubads.g.doubleclick.net/gampad/jump?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=15967" target="_blank" rel="noopener">        <img src="https://pubads.g.doubleclick.net/gampad/ad?iu=/1015938/Hypebeast_RSS_300x250_Rectangle&sz=300x250&c=15967" />    </a></p>]]></content:encoded>
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