Hypebeast Cup’s monthlong pop-up in New York City was home to all things football and fashion – with Depop’s rotating Depop Clubhouse activation emphasizing the enduring connection between the two worlds. After hosting a selection of vintage sellers on-site at the pop-up all month long, it was only right that Depop host one last watch party for the most important football match of the past four years. Here’s what went down at Hypebeast Cup’s Closing Party with Depop.

Following up previous Depop sellers Kevin (@farerisvintage) and Vicky (@zainthegoatt), the third Depop seller Vintage Vin (@vintagevin__) was on-site at Hypebeast Cup for the final week of Depop Clubhouse to showcase his selection of curated vintage pieces, ranging from warm-up gear to practice hoodies and everything in between.

Elsewhere, Depop’s customization station was in full swing, with attendees pulling up to the center of the store to design blank jerseys with limited-edition Depop x Hypebeast Cup patches.

Before the match kicked off, Dylan Ali was spinning, and throughout the evening, drinks by Toki were flowing. The room was filled long before kick-off, with both friends and family of Hypebeast and Depop mingling with New York City’s tastemakers and emerging talent alike.

Even though Depop Clubhouse’s doors are closed now, fear not; you can still shop the Hypebeast Edit on the platform to get your hands on one of our community-sourced vintage pieces.

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As football fever took over NYC this summer, Touchland stepped onto the pitch to showcase its new Performance Body Spray at the Hypebeast Cup pop-up in SoHo. Hosted at 430 West Broadway in New York City, a community-centered screening went down on July 15, aligning perfectly with the highly anticipated semifinals of soccer’s biggest tournament.

The evening served as a dedicated space for both sports and style-minded fans to connect over the game in an interactive, creatively charged environment. Under one roof, Touchland delivered everything from a high-energy watch party to live music curated by DJ Elena Lorenzi, and a premium lineup of crafted drinks, including the Suntory Whisky Toki "Highball" and the "Total Serve" mocktail. However, excitement extended far beyond the jumbo screen. 

The pop-up brought the world of Touchland to life with the Touchland Refresh Station. Positioned right next to an on-site soccer simulator, the classic locker setup allowed guests to test out four new scents of the brand's Performance Body Spray line — Level Up, Power Play, Total Serve, and Cool Down — keeping everyone feeling and smelling fresh whether coming off the turf or off from work. The new collection, designed for life in motion, combines a long-lasting,odor-eliminating formula with built-in skincare ingredients and lightweight scents that smell nothing like your dad’s body spray.

Meanwhile, a dedicated Touchland Jersey Customization station, centering on a limited-edition nostalgic design, ran hot all night. Guests personalized complimentary Touchland jerseys using limited-edition Hypebeast Cup heat-pressed patches inspired by the beautiful game. Ultimately, the night went from a viewing party to a hands-on styling moment that sent attendees home with a unique piece of memorabilia from a legendary season in football.

The Hypebeast Cup pop-up at 430 West Broadway in New York City will be open until August 16, 2026, from Monday–Saturday, 11 AM–7 PM and Sunday, 11 AM–6 PM.

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Paris and Milan gave us our first breeze of SS27 menswear, and the season's strongest trends are already in the air. As I filtered through dozens of shows and lookbooks, my overarching observation of the season was that the latest collections appear far more dialed into summer than what was presented in SS26, when some of our top trends included regiment coats, leather pants, and “granny knits.” While those holdovers continued to influence design, far more SS27 numbers feel true to the season, primarily through design choices that keep the body cool in hot, humid weather.

The extreme heat that began to take over Europe in late June made Charli XCX’s “SS26” lyric, “We're walkin' on a runway that goes straight to hell,” sound less like hyperbole and more like a live report from Paris’s catwalks. Indeed, June 25 was the hottest day ever recorded in France — the same day that Sarah Burton presented her first Givenchy Menswear collection, and standout shows like Dries Van Noten, Yohji Yamamoto, Issey Miyake Man, and Feng Chen Wang took the stage.

The extreme heat that began to take over Europe in late June made Charli XCX’s “SS26” lyric, “We're walkin' on a runway that goes straight to hell,” sound less like hyperbole and more like a live report from Paris’s catwalks.

Though SS27 still has more to offer in Copenhagen, New York City, and beyond, consistent signals emanating from Milan and Paris set a clear tone. What I felt most was freedom — something the last few seasons, weighed down by tailoring and furs, never quite offered. While sheer looks, satin fabrics, exposed boxers, and extra-cropped silhouettes rewired traditional codes, garments were adorned with eye-catching additions like avian motifs, metal studs, and full-bleed photographic prints. In color, an energetic dynamic between blue and orange hues unfolded, bringing to mind not only the Knicks’ historic victory, but also the call of seaside sunsets. This is fluid, joy-driven dressing for longer, hotter days — and if this summer is teaching us anything, it's that more of them are coming our way.

Read on to dive into the top SS27 trends, from unconventional fabrics to shrunken silhouettes and the personality-packed details that dominated the runways.

Sheer as Can Be

Look at the translucent fabrics on the SS27 runways, and it's hard not to think of the barong — the traditional sheer men’s shirt worn for special occasions in the Philippines. Typically made from piña or abaca fibers, the formalwear staple is see-through because of its mesh-like construction, allowing cooling air to pass through. With the West’s weather increasingly resembling the tropical climates of Southeast Asia, it’s no surprise that this heat-friendly hack is being reinterpreted at Parisian maisons. Styles closer to the original barong silhouette were seen in shirts from Kiko Kostadinov and Feng Chen Wang, while interesting iterations also appeared in double-breasted suits at Dior and even in trousers at Hed Mayner. Unburdened by heavyweight yarns and heat-trapping constructions, sheer fabrics could offer more interesting layering opportunities in SS27, whether executed in subtle see-through or full transparency.

Sleek Satins

Satin has always read as ornamental in menswear — a fabric relegated to handkerchiefs and neckties while the rest of the wardrobe leaned on tailoring and utilitarian durability. This season, however, satin fabrics (whether synthetic or silk) gave looks a billowing quality and delicate feel. While Willy Chavarria opted for a full set in floral satin, Celine leaned into the pure sheen of white satin for shirts and trousers. More unconventional applications were seen in a golden V-neck at GmBH and a silky brown overcoat at Ami Paris. But why now? Not only are satins typically lightweight and breathable, silk satins, in particular, have also long been known for their cooling properties. Pajama dressing is the obvious landing point — a satin shirt or shorts against the rest of an everyday wardrobe. A scarf tied at the hip is the quieter version of the same idea.

Aquatic Blues

Per our FW26 report, crimson absolutely took over last season’s runways with blazing red fabrics being used everywhere from outerwear to knitwear. It’s only natural that as the temperatures rise like never before, the hues on the opposite side of the spectrum are calling our attention, representing a yearning for azure seas and the open horizons of the coast. Turquoise was the definitive color of standout shows, like SHINYAKOZUKA’s, whose high-craft creations glimmered with turquoise embellishments, or even Kiko Kostadinov, who chose a blue carpet color for his runway presentation to complement his palette. Similar hues of sky blue and electric blue also showed up at Auralee, with leather jackets and shorts, as well as  Zegna, through loafers, linen shirts, and pants. While aquatic blues may not read as neutral as baby blue or indigo, they can make for a strong accent to an otherwise neutral look — whether it be in oversized button-ups, footwear (like the Jacquemus x Timberland Boat Shoe), or even socks.

Orange Energy

As the complementary hue to blue, orange arrived in equal measure and frequently in the same look. At Dries Van Noten, blood orange was a restrained yet bold accent, appearing at the base of a sunset-gradient overcoat and dousing an oversized weekender bag. Brighter oranges were seen in a cropped tangerine blouson from Willy Chavarria and a true orange V-neck sweater from Saint Laurent. Let’s be frank: the color isn’t as widely loved or as easy to style as blue. Opting for a rust-orange hue like Jacquemus can help neutralize the color, and saving bright oranges for a singular accessory, like a bag or cap, can keep the shade from overwhelming the look. Regardless of which shade or tint, the rise of orange is a subtle signal that the beating sun is the true main character of SS27.

The Micro Jacket

Speaking of Willy Chavarria’s cropped tangerine blouson, the season also saw the proliferation of shrunken jacket silhouettes, like the bright red micro peacoat from Celine, a raw-edged, collarless denim trucker from Junya Watanabe, and the range of body-hugging jackets from Prada in an array of colors and styles (truckers, bombers, and blousons). Is this shrinkflation or an intentional design choice? Aside from the practical aspects of shedding excess weight and material in the summer, the shortening of jackets begins to make sense when we consider how much more attention has been paid to bold belt buckles and hip accessories like scarves in recent seasons. The shortened micro jacket shift also welcomes the next SS27 silhouette: boxer shorts.

Boxer Shorts

In our SS26 runway report, we locked in roomy, loose “mega shorts” as the key bottoms of the season. While the style continues to show its influence this season, its diametrical opposite, the boxer short, is rising in tandem. Whether riding above the waistline or flaunted completely outerwear-style, boxer shorts may very well be the emergent shift in bottoms for SS27. A solid roster of designers defining the now of menswear, like JW Anderson, Willy Chavarria, and Dries Van Noten, all brought bare boxer shorts into the mix. Whereas labels like GmbH and Charles Jeffrey Loverboy played with classic gingham and striped boxer patterns, Anderson and Simone Rocha gave the silhouette a premium feel with floral satin brocades. Take this as the signal that your boxer briefs are also part of your outfit in 2026 and beyond – whether or not anyone else sees them.

Studded Denim

In the lead-up to the SS27 presentations, the pairing of decorative embellishments with utility-geared garments was already in the air. For example, emerging label Satoshi Nakamoto’s signature aesthetic is defined by the use of intricate rhinestones and studs, famously seen on the Vans Era 95 Gems shoe. A similar sensibility was echoed in a range of SS27 pieces from Dolce & Gabbana, where oversized stones were embedded into jeans and sweaters. Elsewhere, Louis Vuitton lightly decorated its jeans with monogram shapes, calling to mind Chrome Hearts’ motifs and all the online discourse the LA-based label has attracted in the last year. These embellished jeans illustrate how versatile studded denim can really be, ranging from a simple outline of the seams, as at Acne Studios, to more ornate uses like the studded swirl designs at Bluemarble.

Birds Flock to Fashion

From peace-bearing doves to ethereal Japanese cranes, the unexpected star of SS27 prints and graphics was birds. Revered across global cultures in their innumerable forms, the birds were rendered in a spectrum of styles, including a hand-illustrated bird t-shirt at Yohji Yamamoto, Wooyoungmi’s East Asian-inspired crane prints, and SHINYAKOZUKA’s mid-flight avian silhouettes. Symbolizing ideals like peace, freedom, wisdom, and longevity, birds are a welcome adornment for tumultuous and unpredictable times. The motif is ancient, but the range is the story: hand-drawn, embroidered, printed, silhouetted, each house finding a different bird in the same idea.

Big Picture Prints

Prints are getting bigger, full stop. This season, photographic and art-inspired prints were blown up to excessive proportions, with some covering the entire look from head to toe. In Paris, two Japanese designers took a similar approach: sacai’s Chitose Abe showed a two-piece suit with a vintage nightclub photo woven into the fabric, whereas at SHINYAKOZUKA, it was a green-tinted urban skyline rendered into a jacket and then printed on translucent capri pants. Elsewhere, Hyacn and Simone Rocha’s subtler approach isolated full-bleed photo prints (a blue portrait and a tree canopy, respectively) to their classic application on long-sleeve crewnecks — a more practical gateway to the shift. What's still unexplored is the bottom half — the fully printed trouser or short, the graphic relocated to a part of the outfit that seldom holds it.

Looking Ahead

Though Paris and Milan’s SS27 Fashion Weeks have concluded, there’s more yet to unfold in Copenhagen and New York City. And though the season is still a year ahead of us, design decisions about fabrics, colors, and silhouettes are likely to continue to be impacted by consistently rising temperatures. This doesn’t mean no trousers or long sleeves, but it does mean rethinking staples with the season top of mind.

While rooted in the practical need to free up the body in the heat, the SS27 trends also result in pieces that stretch our classic menswear conventions. The overarching sense of freedom — powered by the season’s high-exposure garments and lightweight materials — serves as an ideal counterweight to the tailored tweeds and leathers that dominated previous seasons. However, I’ll be interested to see if sheer, lustrous looks continue to mingle with menswear, and whether consumers are really down to bear it all down to their boxers or stick to the oversized silhouettes of SS26.

SS27 isn’t so much a great schism from what menswear has previously offered, but a loosening of age-old codes in adjustment to our new reality.

In theory, this liberation of the body seems within reason. But in practice, menswear’s restrained history signals that a fusion of these opposing sensibilities is more likely than a clean break. SS27 isn’t so much a great schism from what menswear has previously offered, but a loosening of age-old codes in adjustment to our new reality. Fashion is catching up to the fact that there’s less room to dress for fantasy and idealism in extreme conditions — as are consumers, who’ve become increasingly educated about what fabrics to wear through brand-led education and digital influencers like the Fabricatuerialist.

Finally, you may be wondering what role studded jeans, avian motifs, and full-bleed prints play in this story driven by practicality. While they won’t save you from the heat, these details represent the notion that sheerer and shorter aren’t mutually exclusive with bold expression. The final three trends, which may initially feel like a departure, actually play an important role, demonstrating that there's still room to build original looks despite the heat. The way we dress may increasingly be driven by function over fads, but style driven by individuality and edge isn’t going anywhere soon.

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Summary

NEEDLES and FILA reunite for a FW26 sportswear capsule launching July 31, 2026.The drop reimagines retro athletic staples using NEEDLES' signature voluminous silhouettes.Key styles include Ventisei tracksuits, Star Cut windbreakers and Heritage sweaters.

Japanese label NEEDLES has rejoined forces with heritage FILA for an exclusive Fall/Winter 2026 collaborative capsule. Scheduled to launch later this week, the joint release bridges FILA’s rich athletic DNA with NEEDLES’ signature vintage-inspired streetwear

The collection includes oversized outerwear, tracksuits, knitwear, and polos, each reinterpreted through NEEDLES’ signature oversized fit. Meanwhile, the color palette boasts a mix of monochrome, navy, teal, fuchsia and magenta, evoking a retro mood that's reminiscent of the '80s and '90s. Key pieces such as the Star Cut Oversized Windbreaker and H.D. Wind Pant emphasize volume and movement, while the Ventisei Track Jacket and Pants showcase a sleeker, athletic profile. The BB Polo Shirt and Heritage Sweater round out the capsule, offering versatile staples that bridge casual and performance wear.

Scheduled to release on July 31, 2026, the capsule will be available through select NEEDLES and FILA channels.

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Summary

New Era has teamed with Japanese fresh-donut specialist I'm donut? on a collaborative headwear releaseThe design places the I'm donut? icon on the front of the soft-fitting 9TWENTY curved-visor cap in raised three-dimensional embroideryThe drop connects a global headwear institution with one of Japan's most talked-about dessert brands

New Era and I'm donut? are bringing Japan's nama-donut craze to headwear, uniting the global sports-and-lifestyle label with one of the country's buzziest dessert names on a collaborative cap. The partnership routes the food brand's identity through one of New Era's most approachable silhouettes, trading the label's baseball heritage for a sweeter cultural reference.

The execution keeps things characteristically clean. The base is the 9TWENTY, a curved-visor cap New Era favors for its soft, relaxed fit, giving the piece an everyday wearability that suits a food-brand tie-in. The I'm donut? icon anchors the front, rendered in the raised, three-dimensional embroidery that has become one of New Era's signatures, lending a tactile quality that keeps the branding from reading as a flat logo slap. It is a restrained treatment that lets the collaboration's charm come through in the detail rather than the volume.

The collaboration makes more sense the moment you consider I'm donut?'s standing in Japan. The specialty shop built its reputation on nama donuts, a style of fresh, pillowy donut that helped ignite a nationwide craze and turned store openings into events, drawing long lines across its locations in Nakameguro, Omotesando, Harajuku, Kyoto, Hakata and beyond. Founded by baker Nobuhiro Hirano, the label has become a fixture of the country's contemporary food scene, which makes it a natural fit for a brand looking to tap cultural momentum.

The New Era x I'm donut? 9TWENTY cap releases August 1 via New Era's official online store and I'm donut? locations across Japan.

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Summary

HUF and Orion link up for an upcoming collaborative summer release.The teaser reveals a black tee with Orion’s collage-style three-star logo graphic and a matching skate deck.Official launch set for July 31, 2026 via HUF.

San Francisco-born skate and streetwear label HUF has teamed up with Okinawa’s premier brewery, Orion Beer, for an exclusive collaborative collection.

Ahead of the full launch, the brands released a single teaser image previewing a collaborative short-sleeve graphic T-shirt, offering fans an initial glimpse of the joint release. The black tee features a bold graphic on the back that showcases Orion’s legendary emblem - complete with its signature three-star mark, red star motif, and classic arched logo script - executed in a dynamic, collage-like finish. A matching skate deck is also partially visible in the preview, hinting that the drop will extend beyond apparel into hardgoods.

The collection will officially launch on July 31, 2026, and will be available directly through HUF.

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Summary

RIMOWA has announced a limited-edition aluminium dartboard case crafted in CologneDeveloped in collaboration with Winmau, the piece includes a custom Blade X board and two sets of professional-grade dartsThe launch is accompanied by an official campaign film starring actor Walton Goggins set inside the Cologne factory

RIMOWA has officially introduced the limited-edition RIMOWA Dartboard Case in Silver. Crafted in Cologne with the Maison’s signature approach to functional luxury, the double-door specialty piece reinterprets the traditional wall-mounted darts cabinet through precision German engineering.

Constructed from high-end anodized grooved aluminium, the double-door case incorporates custom latch locks, plane-engraved rivets, and a classic black leather handle. Designed for wall mounting or easy transportation, the interior features premium black microfibre lining surrounding a co-branded Winmau Blade X dartboard, rendered in a light grey and aluminium color palette.

Each door compartment stores a professional-grade set of three darts featuring RIMOWA-branded black shafts along with red and green flights adorned with the Maison's monogram. The set comes complete with a dedicated leather pouch for spare parts and hardware. To mark the release, RIMOWA debuted a campaign film directed by Grégoire Dyer and shot inside the brand's historic Cologne headquarters. The story stars actor Walton Goggins as a security guard working a Sunday shift while nervously following his favorite football team's game. Distracted by the mounting pressure of the match, Goggins wanders the factory floor and stumbles upon the aluminium dartboard case. He proceeds to throw darts in a high-stakes distraction game, convincing himself that hitting a bullseye will guarantee a victory for his team.

The RIMOWA Dartboard Case in Silver releases on July 30, 2026, for $7,100 USD exclusively at select RIMOWA stores worldwide.

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Summary

Early leaks reveal an upcoming apparel collaboration between Nike, Drake's NOCTA, and Kevin DurantThe collection features graphic t-shirts and hoodies highlighting Durant's "Easy Money" moniker and jersey numberOfficial pricing and release details remain unconfirmed at this time

Nike and Drake’s NOCTA label are reportedly joining forces with NBA superstar Kevin Durant for a collaborative apparel collection. The upcoming capsule represents an intersection of Drake’s sub-label aesthetic and Durant's signature athletic style under the Nike umbrella.

Early reports suggest the upcoming range will encompass a variety of co-branded apparel pieces designed for both athletic performance and lifestyle wear. The partnership aligns NOCTA’s distinct streetwear design language with Durant's longstanding influence within basketball culture. T-shirts in the range feature the bold phrase "NOCTA IN ASSOCIATION WITH EASY MONEY," referencing Durant's famous "easymoneysniper" moniker. The graphic tees are suggested to display a vintage black-and-white photograph of a young Durant holding a wad of cash. Additionally, the lineup is set to include hoodies stamped with his jersey No. 3.

Further details regarding specific garment fabrications, colorways, and silhouettes are expected to be revealed as official announcements approach from the involved partners.

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• Brand Information: Fear of God Essentials, a subsidiary of Fear of God, Created by Jerry Lorenzo combines minimalist design with high-quality materials, offering timeless, versatile wardrobe staples. Each piece, from hoodies to outerwear, embodies understated luxury and urban sophistication, ensuring comfort and style for everyday life.
• Price Range: $85.00 USD - $205.00 USD
• Where to Buy: Available now on HBX

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Summary

JOURNAL STANDARD relume has reworked a Brooks Brothers nightwear silhouette into a town-ready shirt jacketThe design draws from a 1990s archive from the era when Brooks Brothers was still manufactured in the United StatesSelf-fabric stripe piping, a revised collar, and modern sizing separate it from a standard pajama shirt

JOURNAL STANDARD relume and Brooks Brothers have reworked a loungewear staple into a shirt jacket built for the street, basing the special-order piece on a Brooks Brothers nightwear silhouette and updating it for daily wear. The result keeps the relaxed comfort of its sleepwear origins while sharpening the details that would otherwise read as strictly at-home.

The construction starts with the fabric. relume specified a 60-count cotton stripe, a supple yarn that gives the cloth a dry, skin-friendly hand and a naturally wrinkled, seersucker-like surface texture. That uneven finish keeps the jacket breathable enough to work as an early-autumn layer without trapping heat, and the unlined 100 percent cotton body stays light on the shoulders.

The headline change sits in the piping. Where a typical pajama shirt runs solid-color trim along its edges, this exclusive swaps in piping cut from the same striped fabric as the body. Matching the trim to the cloth mutes the detailing, pulling the whole piece toward a unified, premium finish that wears cleanly as light outerwear rather than announcing its sleepwear roots.

The silhouette and collar received their own reworking. relume adjusted the body length, sleeve length, and cuff volume to rein in the loose loungewear proportions, landing on a cleaner, slightly relaxed cut. At the neck, the collar's roundness has been reduced and a button loop added, shifting the look toward a crisp open-collar shirt. Offered in Bordeaux and Sax Blue across M and L sizing, the jacket remains hand-washable.

The Brooks Brothers x JOURNAL STANDARD relume Striped Shirt Jacket is available for pre-order now, with shipping expected in mid-September 2026.

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Summary

Saturdays NYC has customized LACOSTE's iconic L.12.12 polo shirt for a special collaborative releaseThe polo features a unique wash-and-fade treatment that gives the new shirt a vintage, broken-in lookIt arrives in six colorways with S.N.Y.C lettering and the brand's signature slash detailing

Saturdays NYC has put its own spin on a classic with a customized take on Lacoste’s L.12.12 polo shirt. The New York lifestyle label rebuilds the enduring tennis staple through its own lens, applying a distinctive finishing process and understated branding to turn one of menswear's most recognizable silhouettes into a limited collaborative piece.

The core of the project is a special-order reconstruction of the L.12.12 body. Saturdays NYC starts from Lacoste’s definitive polo and customizes the shirt with a proprietary wash-and-fade treatment, engineering a lived-in texture that reads as though the piece has been worn for years despite being brand new. The result gives the crisp, upright polish of French sportswear a more relaxed, broken-in character in line with the label's downtown sensibility.

The branding is where the two identities meet. On the left chest, the collaboration places "S.N.Y.C" lettering directly beneath Lacoste’s familiar crocodile patch, a quiet co-sign that keeps the original emblem intact while staking Saturdays NYC's claim. The left sleeve carries the brand's signature slash icon, a small but deliberate accent that adds presence without overwhelming the polo's clean lines. Together, the touches keep the customization subtle rather than loud, letting the wash treatment do most of the talking.

The range rounds out with options for how it wears. The polo comes in six colorways spanning White, Black, Navy, Green, Wine and Dark Brown, covering both neutral staples and richer, moodier tones. Sizing runs from S through XL, and the fade finish means each color carries the treatment differently, giving the lineup variation across the run.

The Lacoste customized by Saturdays NYC SS Polo is available now via Saturdays NYC.

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Summary

• SKIMS debuted a massive European flagship in London, while Studio Nicholson opened an artisanal store in Beijing.
• Dior slated its Pre-Fall 2027 show for Dublin, as Miu Miu unveiled its nocturnal FW26 campaign.
• Gentle Monster previewed AI-powered frames, while PUMA launched a community-focused creative platform.

Studio Nicholson Brings Its “Gallery-Meets-Residential” Store Concept To Beijing

Studio Nicholson expanded its international footprint by opening a flagship store in Beijing's Taikoo Li Sanlitun. Founder and creative director Nick Wakeman designed the 158-square-meter space around a "gallery-meets-residential" theme, drawing visual inspiration from traditional Chinese courtyards and imperial motifs. The interior featured black slate tile flooring, a four-meter travertine central table, and Pierre Jeanneret Chandigarh seating, leading into an accessories lounge outfitted with a Hans J. Wegner daybed and curated literature. The retail location introduced the brand's full Fall/Winter 2026 menswear, womenswear, and unisex capsule collections to the region.

Hailey Bieber and Xiao Wen Ju Front Miu Miu's Nocturnal FW26 Campaign

Miu Miu debuted its Fall/Winter 2026 campaign starring models Hailey Bieber and Xiao Wen Ju. Lensman Zoe Ghertner and director Renell Medrano shot the visual series against an industrial, nocturnal backdrop filled with ambient blue tones. Miuccia Prada’s collection emphasized fluidity and contrast, pairing delicate embroidered tulle, poplin, and double cashmere with heavy shearling-lined outerwear and vintage-style opera coats. The campaign highlighted seasonal accessories, including the soft-leather Vivant, Rendez-vous, and Arcadie bags, alongside the return of the early-2000s Bubble shoe silhouette.

Dior to Stage Pre-Fall 2027 Show at Trinity College Dublin

Dior announced plans to host its Pre-Fall 2027 runway show at Trinity College Dublin on December 4, 2026. The presentation marked the French luxury house's first-ever fashion show in Ireland and represented a personal homecoming for creative director Jonathan Anderson, who began his fashion career working in Dublin. Set inside the university's 18th-century Old Library ahead of a multi-year restoration project, the event bridged historic Irish architecture with modern luxury, drawing visual inspiration from Dublin-born fashion editor Carmel Snow, who famously coined Dior's "New Look" terminology in 1947.

Kim Kardashian's SKIMS Opens First UK Flagship Store on London's Regent Street

Kim Kardashian’s brand SKIMS officially opened its first UK standalone flagship location on London’s Regent Street. Spanning 12,000 square feet, the store became the brand's largest retail space across Europe. Design firm Rafael de Cárdenas Ltd. built out the prominent corner site with organic curves, tactile surfaces, and an entryway sculpture crafted by artist Vanessa Beecroft. The location housed the label's most complete European product lineup, offering core shapewear, loungewear, underwear, menswear, accessories, and the newly debuted NikeSKIMS line.

Gentle Monster Unveils Second Google & Samsung Smart Frame

Gentle Monster revealed the second silhouette from its upcoming intelligent eyewear series, created in partnership with Google and Samsung. The design introduced a minimalist square optical frame focused on everyday wearability. Shot by Éamonn Zeel Freel, the campaign starred models Anok Yai and Alex Consani. Powered by Google Gemini AI, the frames connected to smartphones via a dedicated app to deliver hands-free photo capture, music playback, real-time translation, and turn-by-turn navigation. The frames offered nine hours of battery life alongside a portable charging case.

PUMA and The Whitaker Group's New Platform Is Bigger Than Sneakers

PUMA and James Whitner’s The Whitaker Group introduced CODA, a multi-season storytelling platform designed to support community investment and creative evolution. Drawing its title from the musical term for a concluding passage, the initiative framed the concept as a transitional bridge between cultural inheritance and new artistic movements. The initiative launched with a teaser film that established the tone for upcoming releases across footwear, apparel, and experiential events. Executives from both companies confirmed that CODA will serve as an ongoing incubator for creators reinterpreting street culture and style.

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Summary

Marvel and HUF team up for a nostalgic 1990s ‘Spider-Man’ skate and streetwear capsule.Apparel includes web-embroidered work jackets, fleece hoodies, and graphic T-shirts.Available to shop now with prices ranging from $16 - $140 USD.

HUF has teamed up with Marvel once again for an expansive Spider-Man collaborative capsule, coinciding with the release of Spider-Man: Brand New Day.

Pulling graphic inspiration directly from iconic comic runs and era-defining artwork, the collection pays tribute to Peter Parker and his most notorious foes, including Venom and Carnage. Leading the apparel range are graphic T-shirts and hoodies, each featuring comic-inspired artwork that highlights Spider-Man’s iconic poses and his adversaries.

Accessories such as caps and bags extend the capsule’s playful yet collectible aesthetic, while the skate decks serve as the centerpiece of the collaboration. These decks are produced in three finishes - foil, glitter, and hologram - and are sealed at random, adding rarity and excitement to the release.

Prices range from $16 - $140 USD, the Spider-Man capsule collection is currently available to shop through HUF's official webstore.

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Summary

Miu Miu FW26 campaign stars Hailey Bieber and Xiao Wen Ju in nocturnal, cinematic imagery.Collection blends delicate washed fabrications with oversized shearling outerwear and iconic accessories.Campaign explores fluid femininity, contrasts of vulnerability and control, and presence as declaration.

The Miu Miu Fall/Winter 2026 campaign presents a vision of quiet power and charged stillness, captured through the lens of photographer Zoe Ghertner and director Renell Medrano. Starring Hailey Bieber and Xiao Wen Ju, the imagery unfolds against a nocturnal, industrial backdrop washed in abstract tones of blue. Here, femininity is framed as fluid and self-authored, shifting between vulnerability and control, intimacy and detachment.

Garments act as both armor and expression, with delicate washed fabrications - stretch poplin, double cashmere, embroidered tulle, and satin - contrasted by oversized shearling-lined outerwear, vintage-inspired opera coats and trapper hats. Leather goods take center stage with the soft-leather Vivant, Rendez-vous and iconic Arcadie bags, alongside the return of the early 2000s Bubble shoe, stretch-leather knee-high boots and elaborate slides. The lineup is completed by 1970s-referencing eyewear that adds an assertive, private finish to the seasonal wardrobe.

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Summary

Studio Nicholson opens a 158-square-meter flagship store in Beijing's Taikoo Li Sanlitun.The residential-inspired layout blends raw travertine, cherry wood and Xinjiang stone.The space houses ready-to-wear, unisex capsules and accessories.

Studio Nicholson has marked its Beijing debut with a new flagship store in Taikoo Li Sanlitun, one of the city’s premier luxury destinations. Following the brand’s Shanghai opening earlier in 2026, the Beijing space continues Studio Nicholson’s international expansion, joining existing locations in London, Tokyo, Kyoto and Seoul.

Envisioned by founder and creative director Nick Wakeman, the 158-square-metre flagship reflects the brand’s gallery-meets-residential concept, blending architecture, product and customer experience into a cohesive environment. Grounded in local context, the architecture draws subtle inspiration from ancient Chinese courtyards and imperial motifs, encouraging visitors to slow down and explore the brand’s Fall/Winter 2026 men’s, women’s, and unisex collections room by room.

Upon entry over black slate tiles, guests are greeted by a striking four-meter travertine central table paired with dark walnut Pierre Jeanneret Chandigarh chairs, surrounded by polished stainless steel clothing rails. The space seamlessly transitions into an intimate accessories lounge at the rear, furnished with a Hans J. Wegner daybed, soft neutral rugs, and a selection of books curated by Wakeman.

Studio Nicholson Beijing
Unit 28a–28b, B1, Taikoo Li Sanlitun North,
Chaoyang District, Beijing, China

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Drake and Nike unveiled a custom Iceman glove at the 2026 NOCTA Manor retreat in New JerseyEach glove comes autographed by Drake and reflects the diamond-encrusted imagery from his Iceman album coverThe limited accessory was gifted exclusively to high-profile attendees including Kevin Durant and Devin Booker

Nike and Drake have revealed a custom "ICEMAN" Glove created exclusively for attendees of the 2026 NOCTA Manor retreat. The autographed accessory debuted at a private estate in New Jersey as part of the rapper's annual gathering.

Drawing design cues directly from the cover art of Drake's album ICEMAN -- which features a hand clad in a diamond-covered glove against a pitch-black background reminiscent of the one Michael Jackson once owned -- the white glove highlights signature iconography from the project. Each physical pair features Drake's authentic signature across the design, bridging his musical lore with Swoosh performance styling.

Gifted directly to guests during the retreat, the glove was showcased on social media by NBA stars Kevin Durant and Devin Booker alongside other attendees like Sexyy Red, Yeat, and Central Cee. The exclusive accessory served as part of a broader NOCTA Manor gift package that included branded pajamas, sleep masks, slippers, and utility carts.

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FREAK'S STORE is marking 'Spider-Man: Brand New Day' with a capsule of graphic T-shirts tied to the filmThe five designs pull in Hulk, Scorpion, Boomerang, Tarantula, and the ninja group known as The Hand alongside Spider-ManEvery shirt is built on a specially designed original body cut from 100 percent USA cotton

FREAK'S STORE is tapping Spider-Man: Brand New Day for a new run of graphic T-shirts, releasing a five-design capsule that leans hard into the film's roster of heroes and villains. The collection lands as the movie prepares for its simultaneous Japan and US release on July 31.

The lineup spreads its references across both front and back panels. One T-shirt pairs a large Spider-Man front print and movie logo with a bold Hulk graphic on the reverse, while a second stages a full Spider-Man versus Hulk battle illustration up front, backing it with the movie logo dropped into the center of a spider web. A third leans into key art, showing Spider-Man under attack from the ninja collective known as The Hand, with the comic-famous "SPIDER SENSE TINGLING!" callout printed across the back in red lettering trimmed in blue to match the film's logo.

Rounding out the set, an ensemble design surrounds Spider-Man with Hulk, Scorpion, Boomerang, and Tarantula on the chest and stamps a large logo on the back, while a navy ringer T-shirt brings a retro edge with contrast binding at the collar and cuffs, an illustrated Spider-Man and logo up front, and a Hulk graphic backed by "HULK" in yellow lettering.

Every shirt in the capsule is cut from the same specially designed original body: 100 percent USA cotton with a moderately rough hand, large armholes, a moderately loose silhouette, a seamless construction, and single stitching. It is a build made to resist losing its shape, with a fabric surface designed to develop more character the more it is washed.

The Spider-Man: Brand New Day collection is set to release via Daytona Park, timed to the film's July 31 opening.

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Yohji Yamamoto is releasing a hardcover book of previously unpublished drawings through Thames & HudsonThe collection is authored by Palais Galliera curator Alexandre Samson with design support from Peter Saville, featuring images chosen by Yamamoto himselfSpanning menswear and womenswear across varied papers, the book frames his sketches as a window into his creative process rather than mere preparatory work

Yohji Yamamoto is the subject of a new Thames & Hudson book, Yohji Yamamoto Drawings, that pulls back the curtain on the sketches behind one of fashion's most singular bodies of work. Authored by curator Alexandre Samson with design support from Peter Saville, the volume gathers illustrations that have never been fully explored in print, offering a rare look at how Yamamoto thinks on paper.

To understand why these drawings matter, it helps to trace the arc that made Yamamoto essential. Born in Tokyo in 1943, he trained in law before turning away from that path to work in his mother's dressmaking business, showing his first collection in Tokyo in 1977 and opening a Paris shop in 1981. That Paris arrival landed like a rupture. Alongside Rei Kawakubo of Comme des Garçons, Yamamoto introduced a language of black, asymmetry, and deliberate imperfection that European fashion had no framework for at the time, and the reverberations still shape how designers treat silhouette and negative space today.

His reach never stayed confined to the runway. Yamamoto lent his eye to film, designing for Brother and Until the End of the World, and in 2003 he launched Y-3 with adidas, a partnership that folded his design ethos into sportswear and helped write the early blueprint for the luxury-athletic collaborations that dominate the market now. Reading his drawings against that history reframes them as more than studio byproducts. Flaming coats, slumped figures, and elegant dresses populate the pages, rendered across a range of papers that includes old newspapers, evidence of an artist still testing the edges of what fashion can be.

The pairing of contributors adds its own weight. Samson, a fashion historian and curator at Palais Galliera, has built exhibitions around Martin Margiela and Rick Owens, giving him fluency in exactly the kind of conceptual design Yamamoto pioneered. Saville, meanwhile, brings a graphic sensibility honed over decades of genre-defining design work. With images selected by Yamamoto himself, the book carries the authority of a self-portrait drawn in the designer's own hand.

Yohji Yamamoto Drawings is set for release on November 17, and is available now for pre-order through W. W. Norton, Amazon, and Barnes & Noble.

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Dior has announced plans to present its Pre-Fall 2027 collection at Trinity College Dublin on December 4, 2026The event marks the luxury house's first-ever fashion show in Ireland and a homecoming for Northern Irish designer Jonathan AndersonStaged inside the university's historic 18th-century Old Library, the show pays homage to Irish cultural history and fashion heritage

Dior and creative director Jonathan Anderson have officially announced that the French fashion house will present its Pre-Fall 2027 collection at Trinity College Dublin. Reported by WWD, the landmark runway show is set for December 4, 2026, marking Dior's first-ever presentation in Ireland and Anderson's first show in his home country since taking the creative helm of the maison.

Set against the architectural backdrop of Trinity College’s 18th-century Old Library, the presentation carries deep personal and historical significance. Anderson, who got his professional start in fashion working at the Brown Thomas department store in Dublin, called the opportunity a deeply personal milestone. The show announcement bridges this heritage with an illustration featuring a four-leaf clover, a ladybug, and a quote from Dublin-born former Harper’s Bazaar editor-in-chief Carmel Snow, who famously coined Christian Dior's "New Look" moniker in 1947.

The Dublin event also marks a format evolution for the house, bringing the Pre-Fall collection directly to a destination runway in December. By staging the event at Ireland's oldest university ahead of the Old Library's scheduled multi-year restoration, Dior fuses historical architecture, literary culture, and modern luxury design.

The Dior Pre-Fall 2027 runway presentation takes place at Trinity College Dublin on December 4, 2026.

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SKIMS has officially opened its debut UK standalone flagship on London's iconic Regent StreetDesigned by Rafael de Cárdenas Ltd., the 12,000-square-foot location represents the brand's largest European retail storeThe flagship houses SKIMS' full suite of underwear, shapewear, loungewear, menswear, accessories, and NikeSKIMS collections

SKIMS has officially opened its first UK standalone flagship on London’s prestigious Regent Street. Spanning 12,000 square feet, the immersive retail destination brings co-founder Kim Kardashian’s brand vision to one of the world's premier shopping capitals, marking a major milestone in the label's global expansion strategy.

Designed by architectural studio Rafael de Cárdenas Ltd., the space adapts SKIMS' signature retail design language for a prominent corner site overlooking Regent Street. Upon entry, visitors are welcomed by a monumental sculpture crafted by artist Vanessa Beecroft before moving through open-plan layouts characterized by soft curves, refined architectural detailing, and tactile surface materials.

Functioning as the brand's most expansive retail location in Europe, the store offers SKIMS' most comprehensive UK product assortment to date. The curated floor plan unifies the brand's core and seasonal offerings across underwear, shapewear, loungewear, menswear, and accessories, alongside the recently introduced NikeSKIMS line.

The SKIMS London flagship on Regent Street is officially open to the public.

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