Presented by Michelob ULTRA
The Standard Biergarten transformed into a block party complete with live DJ Sets, a custom locker room experience and style photo moments.
Presented by Visa
Bring your friends, sharpen your finishing skills, discover exclusive merchandise, and experience one of the city’s most exciting summer soccer destinations.
Presented by American Crew
Attendees stepped into the barber chair, explored limited-edition products, and connected over how personal style continues to shape the culture surrounding the beautiful game.
Presented by Michelob ULTRA
Transform your match-day fit by building a custom-tailored jersey loaded with official tournament graphics, then grab an ice-cold superior light beer to catch the semifinals and final.
Take a look inside Hypebeast Cup’s month-long New York activation, where football, fashion, music and community continue to collide.
Presented by DoorDash
Guests gathered for live match action, interactive games, exclusive giveaways, and a first look at the new Awake NY x DoorDash capsule.
Presented by Visa
Celebrating football’s simplest goal, Visa invites visitors to Tap In through immersive experiences, exclusive rewards and fan connection.
Presented by Toki Suntory Whisky
The opening night had guests sample Toki highballs, enjoy vinyl sets and take home the limited-edition Toki Japan-inspired soccer jersey.
Presented by ChatGPT
From a fantasy photobooth to a fiery fan debate, here’s a look back at the event powered by ChatGPT.
A star-studded look at the family-style wrap party celebrating Song for the Mute’s debut runway show alongside fashion’s vanguard.
Presented by DoorDash
DashPass perks and daily rewards are your ticket to taking home the Awake NY collaboration.
Presented by DoorDash
Alongside DoorDash, the comedian challenged the Queens tournament crowd to share their deepest fandom loyalties and true street food obsessions.
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