snow peak

snow peak

snow peak is a japanese outdoor gear brand that produces a full range of camping products, alongside men’s and women’s outdoor apparel, founded by Yukio Yamai. The brand ‘s hardware products are most distinctive for their minimalist design language and cutting edge technology, straddling the divide between performance and lifestyle.

Founded July 1958
Industries Sportswear, Accessories
Headquarter Sanjo, Japan
Suntory Taps Snow Peak For New Revitalizing Southern Alps PEAKER Bitter Energy Drink
Food

Suntory Taps Snow Peak For New Revitalizing Southern Alps PEAKER Bitter Energy Drink

Not your average energy drink.

Japanese Subcultures You’ve Never Heard of: Outdoors Style
Fashion 

Japanese Subcultures You’ve Never Heard of: Outdoors Style

A deep dive into the country’s infatuation with nature.

Snow Peak & Teva Launch the Hurricane XLT2 Pack
Footwear

Snow Peak & Teva Launch the Hurricane XLT2 Pack

Boasting a unique paracord system for the outdoors.

Snow Peak Joins JOURNAL STANDARD for '90s-Influenced Capsule
Fashion

Snow Peak Joins JOURNAL STANDARD for '90s-Influenced Capsule

Versatile adventure accessories in retro colorways.

White Rock’s New SS18 Lookbook Highlights Items for All Types of Lifestyle Scenarios
Fashion

White Rock’s New SS18 Lookbook Highlights Items for All Types of Lifestyle Scenarios

Including business travel, city style and outdoor excursions.

Snow Peak & Danner Join Forces for a Celebratory Field Pro Model
Footwear

Snow Peak & Danner Join Forces for a Celebratory Field Pro Model

Two outdoor specialists collide to craft a most durable pair of boots.

Snow Peak Introduces Sustainably-Sourced "LOCAL WEAR" Collection
Fashion

Snow Peak Introduces Sustainably-Sourced "LOCAL WEAR" Collection

Traditional Japanese clothing remade for the modern age.

Snow Peak Unveils Warm Weather-Ready Spring/Summer 2018 Collection
Fashion

Snow Peak Unveils Warm Weather-Ready Spring/Summer 2018 Collection

Coats for every breezy occasion.

Snow Peak Wants to Change the Way We Think About Camping
Travel 

Snow Peak Wants to Change the Way We Think About Camping

How designer Lisa Yamai is using fashion to elevate our outdoor experiences.

Snow Peak's Lisa Yamai Heads to Mongolia for New Textile Project
Fashion

Snow Peak's Lisa Yamai Heads to Mongolia for New Textile Project

Where the designer spent time with traditional nomadic groups.
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2015

Changed to 1st section on the Tokyo stock exchange market
December, 2015

2014

Went public at Mothers on the Tokyo stock exchange market
December, 2014
New concept "Home and Tent" Snow Peak apparel is launched by Lisa Yamai

2013

Snow Peak Taiwan branch is established

2011

new headquarters opens with office, factory, Snow Peak store, and camping field
April, 2011

2008

Established Snow Peak Korea, Inc. and celebrated 50th year anniversary

2001

Snow Peak started to export to Europe and Asian countries

1998

Snow Peak Way (camping event) started. Micro stove was introduced at the Outdoor retailer show as the world's lightest stove

1996

Tohru Yamai became president of the company; the first international subsidiary, Snow Peak USA, Inc., is established in Portland, Oregon, USA

1963

"Snow Peak" is registered as a trademark and expanded to camping gear manufacturing

1958

Snow Peak is founded by Yukio Yamai; it started with creating mountain climbing gear
July, 1958