PUMA

PUMA Top 100

German Sportswear Company

Profile

Industries
Founded 1924
Headquarters Herzogenaurach, Germany

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Description

PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.
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Latest Collections

First Look at Nicole McLaughlin's Patchwork-Covered PUMA Suede
Footwear

First Look at Nicole McLaughlin's Patchwork-Covered PUMA Suede

The DIY-specialist is back with another footwear project on the way.

Manchester City Celebrates the Year of the Wood Dragon With Special Edition Kit
Fashion 

Manchester City Celebrates the Year of the Wood Dragon With Special Edition Kit

With the collection also featuring a new track jacket, trousers, and T-shirt.

Hypebeast Visits: Ronan McKenzie’s Multidisciplinary Expertise
Fashion 

Hypebeast Visits: Ronan McKenzie’s Multidisciplinary Expertise

Presented by PUMA
The masterful curator discusses the power of collaboration and how passion translates to honest design.

The Coperni x PUMA 90SQR Is Destined for Goal-Scoring Thrills
Footwear 

The Coperni x PUMA 90SQR Is Destined for Goal-Scoring Thrills

Hypebeats sits down with co-founders Sebastien Meyer and Arnaud Vaillant to discuss their debut sneaker collaboration, its tech-forward properties, and keeping your eyes on the prize.

PLEASURES Goes Big With the Puma Suede XL
Footwear

PLEASURES Goes Big With the Puma Suede XL

A new take on the classic Puma Suede.

The Record-Breaking Nike  Alphafly 3 "Prototype" Speeds Into This Week's Best Footwear Drops
Footwear 

The Record-Breaking Nike Alphafly 3 "Prototype" Speeds Into This Week's Best Footwear Drops

Coming alongside a new Market x Reebok collaboration, the Jordan Tatum 1 “Tunnel Walk,” and the Nike LeBron NXXT Gen “First Game.”

PUMA and New Era Unveils First-Ever Collaboration
Footwear

PUMA and New Era Unveils First-Ever Collaboration

Featuring the Suede and the SLIPSTREAM.

LaMelo Ball and the PUMA MB.03 Celebrates "Chinese New Year"
Footwear

LaMelo Ball and the PUMA MB.03 Celebrates "Chinese New Year"

Arriving at the end of the year.

Here’s How PUMA and BMW’s Pop-Art Workshop Became a Forum for Creative Expression
Art 

Here’s How PUMA and BMW’s Pop-Art Workshop Became a Forum for Creative Expression

Presented by PUMA
With guests putting their own spin on Roy Lichtenstein’s cult style.

June Ambrose To Step Down as Creative Director of PUMA Hoops
Fashion

June Ambrose To Step Down as Creative Director of PUMA Hoops

Ambrose became the successor to Jay-Z in the role in 2020.

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