Profile

Founded July 27, 2008
Headquarters Encino, CA, United States

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Description

Primitive is a skatewear apparel and sneaker boutique brand, founded by professional skateboarders Paul “P-Rod” Rodriguez and Andy Netkin, as well as creative director and partner Jubal Jones. Opening as an eponymous brick-and-mortar store in Encino, California in 2008. Primitive was immediately met with fanfare, prompting the launch of an in-house label of skatewear apparel, sold both online and in-store.
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Latest Collections

Primitive 2013 Fall/Winter Collection
Fashion

Primitive 2013 Fall/Winter Collection

Offering a blend of streetwear concepts with a varsity aesthetic, growing urban-apparel house

Primitive 2013 Summer Collection
Fashion

Primitive 2013 Summer Collection

The brainchild of Andy Netkin and professional skateboarder Paul Rodriguez, Primitive started out

Devin Brugman x Primitive 2013 Summer Video
Fashion

Devin Brugman x Primitive 2013 Summer Video

As a part of its 2013 summer collection, Los Angeles-based Primitive linked up with LA

Van Styles x Primitive 2013 Spring/Summer MIA/LA Skate Decks
Sports

Van Styles x Primitive 2013 Spring/Summer MIA/LA Skate Decks

The culmination of more than 20 years of friendship between the photographer and the guys behind

Van Styles x Primitive 2013 Spring/Summer MIA/LA Video
Fashion

Van Styles x Primitive 2013 Spring/Summer MIA/LA Video

Following a brief teaser video featuring the lovely Ashley Sky, Van Styles and Primitive present

Van Styles for Primitive 2013 Spring/Summer Teaser featuring Ashley Sky
Fashion

Van Styles for Primitive 2013 Spring/Summer Teaser featuring Ashley Sky

The L.A. power duo of Van Styles and Primitive have teamed up to offer a teaser – in the truest

Primitive Presents "Pain Is Beauty" | Video
Sports

Primitive Presents "Pain Is Beauty" | Video

Primitive first opened its doors in 2008, with professional skateboarder Paul Rodriguez aiming to

Primitive 2012 Holiday Lookbook
Fashion

Primitive 2012 Holiday Lookbook

Primitive rolls out a new collection of apparel for the Holiday 2012 season. A continuation of

 Primitive x Nike SB 2012 Lunar Rod
Footwear Fashion

Primitive x Nike SB 2012 Lunar Rod

Nike has finally unveiled the Primitive x Nike SB Lunar Rod Safari after sharing teaser pics

Primitive x Nike SB Lunar Rod Preview
Footwear Fashion

Primitive x Nike SB Lunar Rod Preview

Recent photos have surfaced of what is expected to be Paul Rodriguez’s Primitive x Nike SB Lunar

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