October's Very Own

October's Very Own

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Description

October’s Very Own (OVO) is a record label founded by rapper Drake, producer Noah “40” Shebib, and Oliver El-Khatib, in 2012. The label consists of recording artists such as Drake, PartyNextDoor, Majid Jordan, and IloveMakonnen along with producers 40, Boi-1da, T-Minus, and Mike Zombie. The label has also produced its own line of clothing which include items such as t-shirts, sweaters, winter jackets, and accessories which are sold through the label’s online store.
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Latest Collections

OVO Recruits Clarks for Neon-Hued Wallabee Lo Collaboration
Footwear

OVO Recruits Clarks for Neon-Hued Wallabee Lo Collaboration

Bold green and orange colorways are accompanied by versatile black.

Takashi Murakami & OVO Announce "Surplus" Collection
Fashion

Takashi Murakami & OVO Announce "Surplus" Collection

The “Flower Owl” returns.

OVO Unveils the Toronto Raptors' City Edition Uniform
Sports

OVO Unveils the Toronto Raptors' City Edition Uniform

The jersey will make its on-court debut this Wednesday.

OVO & Canada Goose Launch High Visibility FW19 Collection
Fashion

OVO & Canada Goose Launch High Visibility FW19 Collection

Dressed in black or “Sunset Orange.”

Take a Look Inside Drake's OVO Tokyo Flagship Store
Fashion

Take a Look Inside Drake's OVO Tokyo Flagship Store

Opening drops include a Toronto Raptors jersey and a PORTER capsule collection.

Drake Unveils OVO Fest 2019 Lineup
Music

Drake Unveils OVO Fest 2019 Lineup

Featuring B2K, Ying Yang Twins, Chingy and more.

Raptors Gift Drake a Custom Diamond-Encrusted OVO Jacket Worth $550,000 USD
Sports

Raptors Gift Drake a Custom Diamond-Encrusted OVO Jacket Worth $550,000 USD

A little something for the team ambassador.

Over-Sized Branding Takes the Spotlight in OVO's Dsquared2 Collaboration
Fashion

Over-Sized Branding Takes the Spotlight in OVO's Dsquared2 Collaboration

And doubled-up owls.

OVO & Dsquared2 Tease Upcoming Collaboration
Fashion

OVO & Dsquared2 Tease Upcoming Collaboration

The two Canadian brands are cooking up something big.

Drake Shows off His $1M USD Fit in 'How Much Is Your Outfit?'
Fashion

Drake Shows off His $1M USD Fit in 'How Much Is Your Outfit?'

The most expensive on the series by far.

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