SENSE: mastermind JAPAN 2012 Fall/Winter “new order” Collection Editorial
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mastermind JAPAN is a fashion label founded by Masaaki Homma in 1997. mastermind JAPAN has been a higher-end brand, mixing quality with its signature skulls and bones logo. Each piece is made in Japan, and proudly displays it in the tags, along with a list of names of people that helped create the piece of clothing. mastermind JAPAN produces collaborations and pieces with the likes of Dover Street Market, Stussy, adidas Originals and Bamford Watch Department.
Lacking a formal education in fashion, Homma, who previously worked at Yohji Yamamoto, spontaneously decided to launch the label in 1997 at Tokyo Fashion Week. Quickly faced with huge debts as his pieces did not sell. As a last ditch attempt, Homma attended the SEHM joint exhibition in Paris, where a warm reception persuaded him to continue. In his third year in attendance, Homma received a significant order that gave a large cash injection to the brand as well as solidifying its high quality stance. In 2013, Homma decided to stop the brand’s seasonal deliveries, however, continues its collaboration with different big brands.
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