Jordan Brand

Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

Founded 1984
Industries Footwear
Headquarter Portland, OR, United States
An Official Look at the Air Jordan 1 Retro High OG "He Got Game"
Footwear

An Official Look at the Air Jordan 1 Retro High OG "He Got Game"

Celebrating the 20th Anniversary of Spike Lee’s iconic film.

Air Jordan 1 Low Flyknit Surfaces in "Shattered Backboard"
Footwear

Air Jordan 1 Low Flyknit Surfaces in "Shattered Backboard"

The celebrated colorway gets new tooling.

Air Jordan Son of Mars Returns in Three Distinct Suede Colorways
Footwear

Air Jordan Son of Mars Returns in Three Distinct Suede Colorways

Luxe looks.

Jordan Brand Reworks the Air Jordan Future in a Clean “Triple Black” Makeover
Footwear

Jordan Brand Reworks the Air Jordan Future in a Clean “Triple Black” Makeover

Simple, yet sinister.

Jordan Brand Rounds up the “Quai 54” 2018 Collection With a Why Not Zer0.1 Low Colorway
Footwear

Jordan Brand Rounds up the “Quai 54” 2018 Collection With a Why Not Zer0.1 Low Colorway

Finishing off the special range.

Jordan Why Not Zer0.1 Gets an All-Black Look
Footwear

Jordan Why Not Zer0.1 Gets an All-Black Look

With a few surprises.

Don C's Jordan Legacy 312 Drops This July
Footwear

Don C's Jordan Legacy 312 Drops This July

The Chicago native’s most personal collaboration yet.

Jordan Brand Honors Chris Paul and His Alma Mater With Air Jordan 12 “Class of 2003”
Footwear

Jordan Brand Honors Chris Paul and His Alma Mater With Air Jordan 12 “Class of 2003”

Drenched in the school’s colors.

Air Jordan 3 "Bordeaux" Looks to Close out the Summer
Footwear

Air Jordan 3 "Bordeaux" Looks to Close out the Summer

Sporting smooth nubuck.

Uncle Drew Hits Theaters and Shelves in This Week's Footwear Releases
Footwear 

Uncle Drew Hits Theaters and Shelves in This Week's Footwear Releases

Joined by YEEZYS, Jordan retros and a Sadboys Gear collab.

2015

Collaborates with October’s Very Own on two colorways of the Air Jordan 10

2014

Collaborates with Fragment Design on a special colorway for the AJ I
Releases the AJ XXIX (29)

2012

Oklahoma City Thunder (NBA) point guard Russell Westbrook joins the Jordan Brand roster of athletes
Releases the “Jordan Son of Mars” shoe, a hybrid of previous Air Jordan models

1989

Releases AJ IV, the first Jordan sneaker released to the global market

1994

Releases AJ III, the first Jordan sneaker designed by Tinker Hatfield

1986

Releases AJ II, designed by Peter Moore and Bruce Kilgore

1985

Air Jordan I, designed by Peter C. Moore, is released to the public
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