Jordan Brand

Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

Founded 1984
Industries Footwear
Headquarter Portland, OR, United States
Nike's Nostalgic Air Zoom Generation "SVSM" Takes Flight in This Week's Footwear Releases
Footwear 

Nike's Nostalgic Air Zoom Generation "SVSM" Takes Flight in This Week's Footwear Releases

Along with a new Air Jordan 11 and special adidas Consortium drop.
5,194 Hypes 3 Comments

fragment design x Nike Air Jordan 1 Unreleased Sample Revealed
Footwear

fragment design x Nike Air Jordan 1 Unreleased Sample Revealed

Mismatched with the black circle bolts.
14,371 Hypes 14 Comments

Take a Detailed Look at the Friends & Family Air Jordan 3 “UNC”
Footwear

Take a Detailed Look at the Friends & Family Air Jordan 3 “UNC”

Only 250 pairs in existence.
6,048 Hypes 2 Comments

The Air Jordan Son of Mars Low Gets Revamped in "Wolf Grey"
Footwear

The Air Jordan Son of Mars Low Gets Revamped in "Wolf Grey"

Another new look for the legendary sneaker.
4,683 Hypes 19 Comments

The Air Jordan 3 “Black Cement” Has Just Restocked
Footwear

The Air Jordan 3 “Black Cement” Has Just Restocked

Act fast.
34,370 Hypes 6 Comments

END. Shares Virgil Abloh x Air Jordan 1 "Dark Powder Blue" Release Date
Footwear

END. Shares Virgil Abloh x Air Jordan 1 "Dark Powder Blue" Release Date

And the wait begins.
26,912 Hypes 10 Comments


Another Interesting Spin on the Air Jordan 1 Hits Shelves
Footwear

Another Interesting Spin on the Air Jordan 1 Hits Shelves

Stripped of its details.
3,869 Hypes 11 Comments

PSG Is Getting an Air Jordan 1
Footwear

PSG Is Getting an Air Jordan 1

“ICI C’EST PARIS”
15,840 Hypes 5 Comments

Take a Look at Drake's Unreleased Air Jordan 4 "Splatter"
Footwear

Take a Look at Drake's Unreleased Air Jordan 4 "Splatter"

What could’ve been.
6,685 Hypes 11 Comments

Travis Scott Sports the Air Jordan 4 “Dark Grey” to Game 1 of the NBA Western Conference Finals
Footwear

Travis Scott Sports the Air Jordan 4 “Dark Grey” to Game 1 of the NBA Western Conference Finals

Our best look yet.
6,993 Hypes 0 Comments

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2015

Collaborates with October’s Very Own on two colorways of the Air Jordan 10

2014

Collaborates with Fragment Design on a special colorway for the AJ I
Releases the AJ XXIX (29)

2012

Oklahoma City Thunder (NBA) point guard Russell Westbrook joins the Jordan Brand roster of athletes
Releases the “Jordan Son of Mars” shoe, a hybrid of previous Air Jordan models

1989

Releases AJ IV, the first Jordan sneaker released to the global market

1994

Releases AJ III, the first Jordan sneaker designed by Tinker Hatfield

1986

Releases AJ II, designed by Peter Moore and Bruce Kilgore

1985

Air Jordan I, designed by Peter C. Moore, is released to the public