Jordan Brand

Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

Founded 1984
Industries Footwear
Headquarter Portland, OR, United States
Air Jordan 10 "Air Huarache Light" Arrives This Month
Footwear

Air Jordan 10 "Air Huarache Light" Arrives This Month

Honoring one of MJ’s favorite models.

Official Images of the Air Jordan 8 Tinker “Air Raid” Finally Surface
Footwear

Official Images of the Air Jordan 8 Tinker “Air Raid” Finally Surface

Part of the Air Jordan x Nike Icons collection.

Air Jordan 11 Retro "Platinum Tint" Arrives This Month
Footwear

Air Jordan 11 Retro "Platinum Tint" Arrives This Month

Super clean.

UPDATE: Air Jordan 18 "OG" Arriving Earlier Than Expected
Footwear

UPDATE: Air Jordan 18 "OG" Arriving Earlier Than Expected

Remember the suede brush it came with?

UNC Tar Heels Reveal New Air Jordan 33 PE
Footwear

UNC Tar Heels Reveal New Air Jordan 33 PE

Exclusively for Michael Jordan’s alma mater.

This Air Jordan 1 Encourages You to Actually Wear Your Kicks
Footwear

This Air Jordan 1 Encourages You to Actually Wear Your Kicks

“NOT FOR RESALE.”

Jordan Jumpman Z Surfaces in Three New Colorways
Footwear

Jordan Jumpman Z Surfaces in Three New Colorways

More zippered Air Jordan 14 silhouettes.

The Air Jordan 4 Gets in the Christmas Spirit with a Hidden Layer of Artwork
Footwear

The Air Jordan 4 Gets in the Christmas Spirit with a Hidden Layer of Artwork

A perfect match for your Santa suit.

Jun Takahashi & Virgil Abloh's Nike Collabs Face Off In This Week's Footwear Drops
Footwear 

Jun Takahashi & Virgil Abloh's Nike Collabs Face Off In This Week's Footwear Drops

Alongside the adidas Falcon, PUMA CELL Endura, LB16, KD11 and more.

Air Jordan 8 Makes a Comeback in a “South-Beach”-Inspired Makeover
Footwear

Air Jordan 8 Makes a Comeback in a “South-Beach”-Inspired Makeover

Adding summer heat to Jordan Brand’s fall catalog.
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2015

Collaborates with October’s Very Own on two colorways of the Air Jordan 10

2014

Collaborates with Fragment Design on a special colorway for the AJ I
Releases the AJ XXIX (29)

2012

Oklahoma City Thunder (NBA) point guard Russell Westbrook joins the Jordan Brand roster of athletes
Releases the “Jordan Son of Mars” shoe, a hybrid of previous Air Jordan models

1994

Releases AJ III, the first Jordan sneaker designed by Tinker Hatfield

1989

Releases AJ IV, the first Jordan sneaker released to the global market

1986

Releases AJ II, designed by Peter Moore and Bruce Kilgore

1985

Air Jordan I, designed by Peter C. Moore, is released to the public