Jordan Brand

Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

Founded 1984
Industries Footwear
Headquarter Portland, OR, United States
Will Smith and Nike Are Reportedly Working on a Laceless Air Jordan 5
Footwear

Will Smith and Nike Are Reportedly Working on a Laceless Air Jordan 5

Geoffrey approved.

Jordan Brand Readies the Air Jordan 1 High “Zip” in Men’s Sizing
Footwear

Jordan Brand Readies the Air Jordan 1 High “Zip” in Men’s Sizing

Available in “Black/Hyper Royal” & “White/University Red.”

Jordan Brand to Drop Air Jordan 7 Low NRG in "Taxi" & "Concord"
Footwear

Jordan Brand to Drop Air Jordan 7 Low NRG in "Taxi" & "Concord"

Two bright new colorways of the new silhouette.

Air Jordan 7 "Bordeaux" Gets Low-Cut Iteration
Footwear

Air Jordan 7 "Bordeaux" Gets Low-Cut Iteration

For the first time ever.

The Off-White™ x Nike Air Presto Returns in All-White for This Week's Footwear Drops
Footwear 

The Off-White™ x Nike Air Presto Returns in All-White for This Week's Footwear Drops

Plus a trio of adidas POD S3.1, new Nike and Jordan Brand models.

A Clean Look at the Air Jordan 13 "He Got Game" Returning This August
Footwear

A Clean Look at the Air Jordan 13 "He Got Game" Returning This August

What was your favorite scene from ‘He Got Game?’

Air Jordan "Black Cat" Official Images Emerge
Footwear

Air Jordan "Black Cat" Official Images Emerge

New look, new name, same history.

Virgil Abloh x Air Jordan 1 "Parra" Custom Sneakers Surface Online
Footwear

Virgil Abloh x Air Jordan 1 "Parra" Custom Sneakers Surface Online

Courtesy of artist-designer Mache.

The Air Jordan 11 Low IE Goes "Ghost Green" Next Month
Footwear

The Air Jordan 11 Low IE Goes "Ghost Green" Next Month

Matching the striking Jordan Legacy 312.

Jordan Brand Will Allegedly Cut Ties With Kawhi Leonard Following Current Deal
Footwear

Jordan Brand Will Allegedly Cut Ties With Kawhi Leonard Following Current Deal

Who will he sign with next?
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2015

Collaborates with October’s Very Own on two colorways of the Air Jordan 10

2014

Collaborates with Fragment Design on a special colorway for the AJ I
Releases the AJ XXIX (29)

2012

Oklahoma City Thunder (NBA) point guard Russell Westbrook joins the Jordan Brand roster of athletes
Releases the “Jordan Son of Mars” shoe, a hybrid of previous Air Jordan models

1989

Releases AJ IV, the first Jordan sneaker released to the global market

1994

Releases AJ III, the first Jordan sneaker designed by Tinker Hatfield

1986

Releases AJ II, designed by Peter Moore and Bruce Kilgore

1985

Air Jordan I, designed by Peter C. Moore, is released to the public