Jordan Brand

Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

2015

Collaborates with October’s Very Own on two colorways of the Air Jordan 10

2014

Collaborates with Fragment Design on a special colorway for the AJ I
Releases the AJ XXIX (29)

2012

Oklahoma City Thunder (NBA) point guard Russell Westbrook joins the Jordan Brand roster of athletes
Releases the “Jordan Son of Mars” shoe, a hybrid of previous Air Jordan models

1994

Releases AJ III, the first Jordan sneaker designed by Tinker Hatfield

1989

Releases AJ IV, the first Jordan sneaker released to the global market

1986

Releases AJ II, designed by Peter Moore and Bruce Kilgore

1985

Air Jordan I, designed by Peter C. Moore, is released to the public
Jordan Brand Brings Back the Jumpman Swift 6
Footwear

Jordan Brand Brings Back the Jumpman Swift 6

Eddie Jones’ unofficial 3rd signature sneaker is back.

The Air Jordan 3 Gets a Tropical Green Makeover
Footwear

The Air Jordan 3 Gets a Tropical Green Makeover

More colorways for this female only silhouette.

Air Jordan 6 Makes a Comeback with a Light Touch of "Dark Concord"
Footwear

Air Jordan 6 Makes a Comeback with a Light Touch of "Dark Concord"

Ahead of a rumored Nike Air “Infrared” 6 release.

Russell Westbrook's Why Not Zer0.2 Soars High in This Week's Footwear Drops
Footwear  

Russell Westbrook's Why Not Zer0.2 Soars High in This Week's Footwear Drops

Alongside Cav Empt’s Air Max 95 pack and the Nike Air Fear of God 1 “Light Bone.”

Take Another Look at Travis Scott's Air Jordan 4 "Olive Cactus Jack"
Footwear

Take Another Look at Travis Scott's Air Jordan 4 "Olive Cactus Jack"

Reportedly a Friends & Family colorway.

The Jordan Legacy 312 Arrives in a "Black Suede" Iteration
Footwear

The Jordan Legacy 312 Arrives in a "Black Suede" Iteration

Bred vibes.

A Clean Look at the Air Jordan 33 "Chinese New Year"
Footwear

A Clean Look at the Air Jordan 33 "Chinese New Year"

The tradition continues.

Jordan Legacy 312 Welcomes a "Wolf Grey" Theme This Month
Footwear

Jordan Legacy 312 Welcomes a "Wolf Grey" Theme This Month

Slightly reminiscent of the AJ3 “Cool Grey” of ‘07.

Jordan Brand's 6 Rings Model is Back in a Familiar Colorway
Footwear

Jordan Brand's 6 Rings Model is Back in a Familiar Colorway

Dipped in black patent leather.

The Air Jordan 3 Gets a High-Top Makeover
Footwear

The Air Jordan 3 Gets a High-Top Makeover

A woman’s only silhouette.
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