Jordan Brand

Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

2015

Collaborates with October’s Very Own on two colorways of the Air Jordan 10

2014

Collaborates with Fragment Design on a special colorway for the AJ I
Releases the AJ XXIX (29)

2012

Oklahoma City Thunder (NBA) point guard Russell Westbrook joins the Jordan Brand roster of athletes
Releases the “Jordan Son of Mars” shoe, a hybrid of previous Air Jordan models

1994

Releases AJ III, the first Jordan sneaker designed by Tinker Hatfield

1989

Releases AJ IV, the first Jordan sneaker released to the global market

1986

Releases AJ II, designed by Peter Moore and Bruce Kilgore

1985

Air Jordan I, designed by Peter C. Moore, is released to the public
Jordan Brand Reveals Air Jordan 1 PEs for NFL's Opening Day
Footwear

Jordan Brand Reveals Air Jordan 1 PEs for NFL's Opening Day

To be worn by the likes of Earl Thomas, Tyrann Mathieu and more.

A Closer Look at the Air Jordan 4 "What The"
Footwear

A Closer Look at the Air Jordan 4 "What The"

Detailed shots of the mismatched sneaker.

Michael Jordan Tops 'Forbes’' List of the Biggest NBA Shoe Deals
Footwear

Michael Jordan Tops 'Forbes’' List of the Biggest NBA Shoe Deals

See who else made the cut.

Air Jordan 10 Gets Earthy "Woodland Camo" Update
Footwear

Air Jordan 10 Gets Earthy "Woodland Camo" Update

“Stand out like a soldier on the court.”

Customize Your Very Own Nike Blazer "CPFM Sponge" in This Week's Best Footwear Drops
Footwear 

Customize Your Very Own Nike Blazer "CPFM Sponge" in This Week's Best Footwear Drops

Collaborative drops also include size? x Vans, thisisneverthat x New Balance, Sad Boys x Converse, & more.

Kanye Serves up YEEZY 500s for the Whole Family in This Week's Best Footwear Drops
Footwear 

Kanye Serves up YEEZY 500s for the Whole Family in This Week's Best Footwear Drops

Collaborations from maharishi x Nike, NEIGHBORHOOD x Converse, size? x adidas, and much more also releasing.

An Official Look at Nike's FIBA-Themed Air Jordan 12
Footwear

An Official Look at Nike's FIBA-Themed Air Jordan 12

Ahead of the international hooping tournament coming later this month.

Travis Scott Spotted in Air Jordan 6 "Yellow Cactus Jack"
Footwear

Travis Scott Spotted in Air Jordan 6 "Yellow Cactus Jack"

Potentially a Friends & Family variant.

How to Win the Travis Scott x Air Jordan 1 High and Low for $1 USD
Footwear 

How to Win the Travis Scott x Air Jordan 1 High and Low for $1 USD

Presented by StockX
Two for the price of one.

PSG & Jordan Brand Continue Collaboration With Air Jordan 1 Low
Footwear

PSG & Jordan Brand Continue Collaboration With Air Jordan 1 Low

Releasing later this month.

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