Dr. Martens x swagger 10 Hole Boots
Dr. Martens
Profile
Description
Dr. Marten is a British footwear and apparel brand founded by Klaus Märtens, known for its boots with air-cushioned soles, welted construction, and yellow stitching.
Klaus Märtens was a doctor in Germany during WWII. While on leave in 1945, he injured his ankle while skiing and wanted to create shoes that were more comfortable than his standard army boots. He then designed the boots to have more cushioning, made of supple leather with tires as the sole. When the war was over, Dr. Martens and his business partner began using discarded rubber for production, and the comfort of the boots made it exceptionally popular with housewives at the time, with 80% of sales going to women over the age of 40. The boots’ popularity continued into the 1950s, with high sales necessitating a second factory in Munich. Looking at expanding internationally, Martens and his business partner sold the rights to British shoe manufacturers Grigg’s Group Ltd. Trademarking the AirWair technology and adding the signature yellow stitching, the first boot came out in 1960 to high demand, with the boots later becoming popular with punk subcultures and skinheads in the ‘80s. By the 1990s, the boots were associated with grunge fashion and more than 10 million pairs were being produced a year.
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Latest Collections
Dr. Martens have collaborated with Japanese label swagger this fall on the iconic 10 Hole Boot
With the popular wingtip element making its way into several collaborations seen in the past,
The Raveonettes – I Wanna Be Adored (The Stone Roses Cover) for Dr. Martens 50th Anniversary
BEAMS and Dr. Martens continue their collaborative relationship into the 2010 fall/winter with
Dr. Martens’ 50th Anniversary Campaign: N.A.S.A. – “Chase The Devil”
N.A.S.A. – Chase The Devil (Max Romeo Cover) for Dr. Martens 50th Anniversary
Dr. Martens presents its new collection for Fall/Winter 2010, capping off the brand’s 50th
COMME des GARCONS collaborates with Dr. Martens and for the first time to produce this
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Dr. Martens presents a new series of footwear for Spring/Summer 2011, previewed at the
Sanrio and Dr. Martens are teaming up for a new collaboration debuting this Fall. The limited
Dr. Martens releases the following Pascal boot with a special crocodile-embossed leather. In a
