Bodega x Montana Colors
Bodega
Profile
Description
Bodega is a Boston-based streetwear boutique that was founded by Dan Natola, Oliver Mak and Jay Gordon. Widely recognized as one of the top sneaker boutiques in the world and as having put Boston on the streetwear map, Bodega saw a meteoric rise from its inception despite the absence of any marketing or advertising. Bodega had secured a deal to carry limited edition releases from Nike, and attained Nike’s Tier Zero status after a mere two years. First collaborating with Converse on a sneaker release, Bodega was involved in seven projects between 2007 and 2008, including redesigns of the Reebok Pump Omni Lite, the Puma Sky Hi, and the adidas ZX running shoe. Bodega released its own apparel line in 2012, which has since seen collaborations with C.E and Fred Perry.
Read More
Latest Collections
BODEGA and MONTANA COLORS is proud to present a special commemorative can celebrating the life of the legendary Dondi White. Working with the Estate of Dondi White and Designer Damion Silver this limited edition can is available through BODEGA Boston with half the proceeds going to support the Dondi White foundation.
Established in April 2003, the Dondi White foundation raises funds for AIDS charities through various activities and events in the arts community. The contributions made in the memory of Dondi White will be used to support educational programs on HIV/AIDS prevention and services aimed at improving the lives of those affected by AIDS. To learn more about Dondi’s life and art, please visit dondiwhitefoundation.org
Spy vs. Spy is a wordless black and white comic strip created by Cuban Antonio Prohias. The comic has been published in Mad magazine since 1961 and is inspired by the Cold War of that era. Bodega and Puma has taken this and created a sneaker based of the Sky II but renamed it to the Spy II. Detail wise you won’t find much better than this shoe as it includes things like the Morse code, bullet holes and dynamtic swing tags. If you want to check out an interview with Bodega, head over to Sneaker Freaker.
To celebrate the trials and tribulations of celebrated artist Dondi White, Bodega teamed up with Montana Colors to create a special limited edition can. Designed by Damion Silver and the estate of Dondi White, half of the proceeds from this Bodega exclusive can will support the Dondi White Foundation. Created in 2003, the Dondi White Foundation supports the fight against AIDS through various mediums. Bodega has also set up an upcoming Arechology Rewards exhibition outlining some of Dondi White’s most prolific works.
For the late great “Style Master General” Dondi White, he served as one of the era’s greatest artists with a spray can. His works seen on various MTA trains in New York became well known highlights and were associated with some of the most influential works in graffiti. Complications from AIDS took Dondi White’s life at the tender age of 37. In light of this, the Dondi White Foundation was created in 2003 to fund programs for AIDS/HIV prevention and services for the betterment of those living with this ailment.
For Converse’s 1HUND(RED) campaign, Dondi’s brother Michael and the White family provided imagery from Dondi’s personal journal to create the basis for a design on a Pro Leather oxford shoe. The sneaker will drop alongside an exhibition of Dondi White’s intricate art work which has seen him exhibit in solo shows around the world. The sneaker will be available this month at Bodega with a price of $90. 10% from the wholesale price will be donated to The Global Fund to Fight AIDS, Tuberculosis and Malaria (Geneva, Switzerland).
In conjunction with their upcoming Jack Purcell Mid, Boston’s Bodega has cooked up a fitted cap to match their lumberjack inspired Purcell. The rustic looking Purcell features simple flannel highlights which can also be seen on the fitted cap. No definitive date has been set for the release but expect them to drop sometime in November.
