Beauty & Youth x BEDWIN and THE HEARTBREAKERS x UNDFTD “B.B.U” 2012 Spring/Summer Collection
Bedwin & The Heartbreakers
Americana-Inspired Japanese Label
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Description
BEDWIN & THE HEARTBREAKERS is a Japanese menswear label created under umbrella company DLX Tokyo, which also features Hideki “Hue” Kimura’s DELUXE. BEDWIN was founded and designed by Masafumi “Bebetan” Watanabe in 2003, with both labels sharing many of the same design sensibilities. Known for its designs inspired by traditional American menswear, each collection blends Japanese design and Western styling, drawing influences from Americana of the 1920’s and 1930’s, as well as being one of the first brands in Japan to combine streetwear and tailored menswear. Since then, the brand has built up a strong fanbase worldwide and has collaborated with the likes of adidas Originals, Converse, The North Face and Stussy.
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