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A Bathing Ape, also known as BAPE, is a Japanese streetwear brand founded in 1993 by NIGO. It encompasses men’s, women’s and children’s clothing, as well as a variety of accessories and lifestyle items. In 2011, it was announced that Hong Kong-based fashion conglomerate I.T Group purchased the brand for $2.8 million USD, and by 2013 NIGO had stepped down from the brand’s creative helm.
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Latest Collections

Bape 2007 Autumn/Winter Collection - October Release

Bape 2007 Autumn/Winter Collection - October Release

Bape will release a new series of items next week as part of their 2007 Autumn/Winter Collection. Seen here are some pieces using simple designs and patterns without any overpowering tones. These items include hoodies, crewneck sweaters, t-shirts, camo cords and accessories such as beanies and NDS cases. These items will release on November 3rd, 2007 at Hong Kong’s Bape Store. Bape Hong Kong Store #10 Ground Floor Queens Road, Central Hong Kong Image: HYPEBEAST

Bape Hong Kong x Octopus Card

Bape Hong Kong x Octopus Card

The Hong Kong division of Bape has teamed up with Octopus to create a special Hong Kong exclusive card. Octopus cards represent an everyday facet of life in Hong Kong. Through these pre-paid cards, everything from transportation to convenience store purchases can be made by placing your card on special terminals. The money is transfered via radio signals making it an extremely fast and efficient process. This collaboration includes a special card as well as a card holder. Both include the use of classic Bape camo in green. Available at the Bape Store starting November 3rd. Bape Hong Kong Store #10 Ground Floor Queens Road, Central Hong Kong Image: HYPEBEAST


Fashion's Next Big Bang - The Future of Bape

Fashion's Next Big Bang - The Future of Bape

Portfolio magazine recently did an extensive feature outlining the rise to prominence of A Bathing Ape. Going into detail about the solid foundation and business plan created by Bape’s creator, Nigo, the article also covers the complexity regarding Bape’s popularity. Although Bape has achieved super stardom in Japan in the past, it has now reached a point where in some realms Bape has become the laughing stock of the fashion community. This oblivion is offset by Bape’s foreign popularity where Bape is still a relatively new concept and popular amongst celebrities. If you have a chance, check out the article and look for this little nugget of gold from none other then Hiroshi Fujiwara; “I just wonder how he feels when he sees ugly people wearing his clothes. If you go to the countryside in America and people are wearing Bathing Ape, that’s not very cool.”

 

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