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ASICS

ASICS Top 10

Profile

Industries
Footwear
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

ASICS Just Dropped a New GEL-Lyte III Model With a Familiar Nike Color Scheme
Footwear

ASICS Just Dropped a New GEL-Lyte III Model With a Familiar Nike Color Scheme

Air Yeezy “Blink”-inspired perhaps?
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ASICS Gives the GEL-Sight a Meditative Indigo Blue
Footwear

ASICS Gives the GEL-Sight a Meditative Indigo Blue

With some hits of cream.
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Ronnie Fieg and ASICS Are Heating Things up Once Again
Footwear

Ronnie Fieg and ASICS Are Heating Things up Once Again

With an updated Gel-Lyte III.
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7.7K   0 Comments
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Ronnie Fieg Dropped His ASICS GEL-Diablo as a "KITHstrike"
Footwear

Ronnie Fieg Dropped His ASICS GEL-Diablo as a "KITHstrike"

The “Volcano 2.0” arrives.
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ASICS Drops a Striking Grey & Red GEL-Lyte V
Footwear

ASICS Drops a Striking Grey & Red GEL-Lyte V

Summery ASICS drops are touching down now.
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Inking Sneakers: Commonwealth x ASICS Reinterpret Philippine's Ancient Warrior Culture
Footwear

Inking Sneakers: Commonwealth x ASICS Reinterpret Philippine's Ancient Warrior Culture

An adventure into the highlander region to create the Gel-Lyte V “Kultura.”
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554   0 Comments
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The Nostalgic ASICS Gel-Mai Returns With New Clean Colorways
Footwear

The Nostalgic ASICS Gel-Mai Returns With New Clean Colorways

A more general release for the old school runner.
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6.9K   0 Comments
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Commonwealth Celebrates Philippines Store Launch With New "Kultura" ASICS GEL-Lyte V
Footwear

Commonwealth Celebrates Philippines Store Launch With New "Kultura" ASICS GEL-Lyte V

Inspired by the Kalinga ethnic group.
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386   0 Comments
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A First Look at the Ronnie Fieg x ASICS GEL-Diablo
Footwear

A First Look at the Ronnie Fieg x ASICS GEL-Diablo

Some familiar RF colors return.
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4.5K   0 Comments
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Beige Patent Leather Coats this ASICS GEL-Lyte III
Footwear

Beige Patent Leather Coats this ASICS GEL-Lyte III

Contrasting a previous black colorway.
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1.9K   0 Comments
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Ronnie Fieg's Next Collaboration Will Be an ASICS GEL-Diablo
Footwear

Ronnie Fieg's Next Collaboration Will Be an ASICS GEL-Diablo

A rarely seen silhouette.
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14.7K   0 Comments
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ASICS Drops an Outdoorsy Pack of GEL-Lyte Vs
Footwear

ASICS Drops an Outdoorsy Pack of GEL-Lyte Vs

Hiking-inspired colorways come to a retro favorite.
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5.5K   0 Comments
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