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ASICS

ASICS Top 10

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Industries
Footwear
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

Alife x Asics Gel Lyte III
Footwear

Alife x Asics Gel Lyte III

Although the runner shoe silhouette of the Alife x New Balance 576 didn’t pan out, this unworldly concept with Asics did materialize with the use of the Gel Lyte III running shoe. This creation derives its inspiration from a Godzilla/reptile theme which is definitely one of the more literal sneakerfications of any creature themed sneaker we’ve ever seen. The toe box features a scaly print while the midsole is designed to represent the teeth. The hanging eye accessories seals the deal. Look for these to release on Monday, October 15th exclusively at Alife locations. Price is set at $200 USD. Image: Complex
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