Sign up for a Hype account, a new unified account accessing unique features and benefits across all Hypebeast websites.

Settings

Get the HYPE App

Stay ahead of the curve and never miss out on what's fresh, exciting, and essential.

Learn More
QR Code

Scan the QR code above to download the HYPE app now, or check it out in the app stores.

App StoreGoogle Play
Galaxy Store

Trending

  • London
  • Seoul
  • Autry
  • Autry Medalist
  • Changbin
  • Autry Hyperway
  • Palace
  • Palace Skateboards
DropsShop
ASICS

ASICS Top 10

Profile

Industries
Footwear
Founded September 1, 1949
Headquarters Kobe, Japan

Share Brand

Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
Read More

Share Brand

Share Brand

Latest Collections

ASICS GEL-Lyte III "Grey Croc"
Footwear

ASICS GEL-Lyte III "Grey Croc"

ASICS makes an addition to its “Croc” pack.
By /
22.4K   0 Comments
Save
#hypebeastkids ASICS GEL-Lyte V TS
Footwear

#hypebeastkids ASICS GEL-Lyte V TS

A run of runners for the little ones.
By /
12.1K   0 Comments
Save
ASICS GEL-Lyte III “Black Mamba”
Footwear

ASICS GEL-Lyte III “Black Mamba”

When in the hot August sun, harness the essence of the cold blooded.
By /
19.8K   0 Comments
Save
ASICS GEL-Lyte III "Puddle Pack"
Footwear

ASICS GEL-Lyte III "Puddle Pack"

The red sneaker trend survives.
By /
15.8K   0 Comments
Save
ASICS GEL-Lyte V "White"
Footwear

ASICS GEL-Lyte V "White"

Can’t beat a white GEL-Lyte V.
By /
15.2K   0 Comments
Save
ASICS GEL-Lyte V "Red Reptile"
Footwear

ASICS GEL-Lyte V "Red Reptile"

A late arrival to the all-red-everything party.
By /
15.1K   0 Comments
Save
ASICS GEL-Lyte V "Burgundy Sunset"
Footwear

ASICS GEL-Lyte V "Burgundy Sunset"

ASICS continues the “Sunset” pack with a red release.
By /
18.1K   0 Comments
Save
ASICS GEL-Lyte V "Soft Gray/Navy"
Footwear

ASICS GEL-Lyte V "Soft Gray/Navy"

A new colorway both subtle and interesting.
By /
6.4K   0 Comments
Save
ASICS GEL-Lyte III Laser Cut "Tan"
Footwear

ASICS GEL-Lyte III Laser Cut "Tan"

A laser cut upper that improves more than just aesthetics.
By /
7.7K   0 Comments
Save
ASICS GEL-Lyte III Japan Textile - Kimono "Tan"
Footwear

ASICS GEL-Lyte III Japan Textile - Kimono "Tan"

Rethinking its archive silhouette with Japanese influences.
By /
18.8K   0 Comments
Save
ASICS GEL-Lyte III Japan Textile - Kimono "Navy"
Footwear

ASICS GEL-Lyte III Japan Textile - Kimono "Navy"

Denim and kimono, plus hits of red and yellow.
By /
30.1K   0 Comments
Save
Chris Brown x ASICS Is Happening
Footwear

Chris Brown x ASICS Is Happening

The singer is getting his own sneaker, but with ASICS?
By /
14.7K   0 Comments
Save
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

Already whitelisted us? Refresh page

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. “Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.