Alife x Asics Gel Lyte III
Alife
Profile
Description
Prominent street and skatewear brand Alife was founded in 1999 in New York, by four friends -- Arnaud Delecolle, Tony Arcabascio, Tammy Brainard and Rob Cristofaro. One of their main reasons in teaming up was to “fill a void of creativity in New York” at that time, and to share their niche, creative lifestyle with a broader audience. Originally a creative workshop based in Manhattan’s Orchard Street, Alife’s innovative designs and forward-thinking products propelled them into an internationally renowned streetwear clothing brand and boutique. The name of the brand came up from the idea of bringing an inanimate object to life, or infusing hype into a product. Alife has collaborated with other companies such as Nike, Reebok, adidas, New Balance, Saucony, Timberland, ASICS, Lacoste, Mitchell&Ness, Dickies, Kangol and more. Alife is also the operation behind A.R.C., a premiere sneaker boutique. Their motto: “THE SOURCE OF ART IS IN THE LIFE OF A PEOPLE.”
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Latest Collections
Although the runner shoe silhouette of the Alife x New Balance 576 didn’t pan out, this unworldly concept with Asics did materialize with the use of the Gel Lyte III running shoe. This creation derives its inspiration from a Godzilla/reptile theme which is definitely one of the more literal sneakerfications of any creature themed sneaker we’ve ever seen. The toe box features a scaly print while the midsole is designed to represent the teeth. The hanging eye accessories seals the deal. Look for these to release on Monday, October 15th exclusively at Alife locations. Price is set at $200 USD.
Image: Complex
Graffiti artist Krink recently revealed a shirt he cooked up in collaboration with Alife. The purple shirt features a life-like replication of his infamous KRINK markers. Look for the shirt to release in Spring of 2008.
This Saturday, September 29th, ALIFE will be releasing two fresh New Era styles; the Oversize Antique ‘A’ cap in red and black, and the Stuck Up All-Over cap in white, red, yellow, and black. The Oversize Antique ‘A’ New Era is an ALIFE shop exclusive, and features the phrase “Like no other” embroidered on the back panel, while the Stuck Up All-Over features the full slogan “Alifestyle like no other.” These fitteds are priced at $50 USD and $60 USD respectively.
