A.P.C.

A.P.C.

Contemporary Parisian Brand

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Industries
Founded 1987
Headquarters Paris, France

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Description

French label A.P.C. (Atelier de Production et de Création) was founded in Paris by Jean Touitou in 1987. Known for its understated, youthful elegance and impressive fit, the label offers collections with clean lines and simplistic, minimalist styles. It is considered one of the first fashion brands to forefront the fast-growing market of contemporary clothing that fills the void between streetwear and high fashion. Touitou launched the brand to oppose the bold, outspoken and brand-obsessed fashion world of the ‘80s, and the simplistic minimalism of A.P.C. served as a stark contrast to the loud logos.
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Latest Collections

A.P.C. Launches New Kids Line Just in Time for Summer
Fashion

A.P.C. Launches New Kids Line Just in Time for Summer

Offering organic cotton, logo-laden tees and sweatshirts.

A.P.C. Unveils “Round 21” of Quilts With Jessica Ogden
Fashion

A.P.C. Unveils “Round 21” of Quilts With Jessica Ogden

Inspired by the works of artists Anni and Josef Albers.

A.P.C. Enlists Jessica Ogden For New Textural Quilt Interaction
Fashion

A.P.C. Enlists Jessica Ogden For New Textural Quilt Interaction

Featuring a unique sewn logo and a hometown-inspired pineapple motif.

A.P.C. FW22 Illustrates the Importance of Friendship
Fashion

A.P.C. FW22 Illustrates the Importance of Friendship

Including a range of patterns and prints.

A.P.C. Unveils Its First SS22 Golf Collection
Golf

A.P.C. Unveils Its First SS22 Golf Collection

The french contemporary brand is taking its shot at golf.

Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

From the YEEZY BOOST 750 to a Hèrmes coat, a CELINE vest, Versace coats, and even a ping-pong set from BAPE.

Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Featuring a duo of ‘Despicable Me’-inspired pieces.

UNIVERS Celebrates 10th Anniversary With a Series of Collaborations
Fashion

UNIVERS Celebrates 10th Anniversary With a Series of Collaborations

Featuring Craig Green, Off-White, A.P.C. and more.

A.P.C. and Jessica Ogden Reunite for "Round 20" of Quilts
Fashion

A.P.C. and Jessica Ogden Reunite for "Round 20" of Quilts

Each piece takes its name from a Lou Reed song.

A.P.C. Showcases Neutral-Colored Elegance With Its SS22 Collection
Fashion

A.P.C. Showcases Neutral-Colored Elegance With Its SS22 Collection

Featuring light outerwear, button-down shirts and more.

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