ASICS Made of Sport: I am made of blazing trails not following paths
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ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Recognized as the 2011 CCC Mont Blanc winner, Emmanuel Gault has been trail running intensely for
Last week we offered a detailed look at the latest release from Ronnie Fieg and ASICS, and today we
Famed shoe designer Ronnie Fieg adds to a long list of collaborations with the impending release of
Amsterdam’s premiere sneaker spot links up with ASICS for another collaboration rooted in the
Continuing with its scheme to reestablish more of its classics, ASICS presents one of its most
As part of the ongoing ‘Family and Friends’ collaboration series, ASICS has once again teamed up
Gracing the cover of the new Sneaker Freaker Issue 23, we’re offered a first glimpse into upcoming
Since the announcement at the Bread and Butter trade show in July, there’s been plenty of internet
Looking back at the evolutionary development of humans, our physiology and subsequent bipedalism has become a characteristic trait. The whole idea of “persistence hunting” enabled humans to develop a respectable degree of endurance and efficiency. While we as humans are far from the fastest, we’d rank as one the animal kingdom’s finest for covering long distances. Yet, the act of running itself was largely an oversight among the non-athletic elite up and until the 1970s. Thanks largely in part to the 1972 Olympic Marathon win by American Frank Shorter, this event effectively set the wheels in motion for a movement that would later claim 25 million participants within a span of two decades.
The Ronnie Fieg x ASICS Gel Lyte III “Salmon Toe” will finally see a release. The once
Complete with over-the-top theatrics, Ronnie Fieg presents a new video hyping his upcoming “Salmon
Ronnie Fieg enlists the modeling expertise of Jen Yeager for this latest addition to the designer’s
