ASICS

ASICS Top 10

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Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

Slam Jam x ASICS 2012 Gel Lyte III
Footwear Fashion

Slam Jam x ASICS 2012 Gel Lyte III

Italian streetwear innovator Slam Jam has partnered with ASICS for a colorful interpretation of the

ASICS 2012 Fall/Winter Gel Lyte III
Footwear Fashion

ASICS 2012 Fall/Winter Gel Lyte III

Set to be unveiled later this fall, ASICS presents a black/purple colorway of their successful Gel


Bait x ASICS GT-II "Olympic Rings" Yellow
Footwear Fashion

Bait x ASICS GT-II "Olympic Rings" Yellow

First previewed earlier this year, the Bait x ASICS 2012 “Olympic Rings” pack – inspired by the

Ronnie Fieg x ASICS "Neptune" Gel Saga
Footwear Fashion

Ronnie Fieg x ASICS "Neptune" Gel Saga

The continued union between Ronnie Fieg and ASICS is a testament to the creative understanding that

Olympic Team Netherlands x ASICS GT-II
Footwear Fashion

Olympic Team Netherlands x ASICS GT-II

Following two successful international collaborations with sneaker stores 24 Kilates (Barcelona)

ASICS Gel Hyper 33
Footwear Fashion

ASICS Gel Hyper 33

Among the major footwear brands, ASICS has been slow to adopt a minimalist lightweight program.

Solebox x ASICS Capsule Collection Preview
Footwear Fashion

Solebox x ASICS Capsule Collection Preview

In celebration of their 10-year partnership, Solebox and ASICS present a sneaker capsule collection

Afew x Yoske Nishiumi x ASICS 2012 Spring/Summer Gel Lyte III “KOI KLUB”
Footwear Fashion

Afew x Yoske Nishiumi x ASICS 2012 Spring/Summer Gel Lyte III “KOI KLUB”

In celebration of “Japanese Day” in Düsseldorf, Germany, Afew has teamed up with Japanese artist

Woei x ASICS GEL LYTE III "Cervidae"
Footwear Fashion

Woei x ASICS GEL LYTE III "Cervidae"

In celebrating Rotterdam sneaker store Woei’s fifth year since opening shop, the sneaker boutique

ASICS Gel Lyte III “Orange Blaze”
Footwear Fashion

ASICS Gel Lyte III “Orange Blaze”

Setting the sneaker scene ablaze is ASICS’ latest, the Gel Lyte III that represents one half of the

ASICS Gel Saga "Orange Blaze"
Footwear Fashion

ASICS Gel Saga "Orange Blaze"

In typical Sneaker Freaker fashion, the footwear publication lets loose a range of exclusive

BAIT x ASICS 2012 "Rings" Sneaker Pack
Footwear Fashion

BAIT x ASICS 2012 "Rings" Sneaker Pack

Although the shop isn’t slated to open until June 2012, the forthcoming California-based,

 

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