Bodega x ASICS Gel Lyte V “Geocached”
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ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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After previewing the Bodega x ASICS collaborative effort last week, we now take a closer look at
Boston’s streetwear purveyor Bodega comes out with a contest that will see packs including the
Coinciding with KITH’s redesigned and expanded Bleecker Street location is a brand new app for the
Coming soon from Footpatrol is a collaborative take on ASICS’ Gel Kayano trainer. Seen here in
The classic black options continue to roll in, this time with ASICS dropping three new iterations
ASICS releases a monochrome colorway to its popular Gel Lyte III model. With a mostly black leather
Following July’s re-release of its collaborative ASICS Gel Lyte III “Alvin Purple” (announced
German retailer The Good Will Out has teamed up with ASICS to produce a special edition of the
ASICS has given its Gel Kayano silhouette a new spin with the “Glow in the Dark” edition. Now an
Decked out in stark white is the upcoming “Pure” edition of the Gel Lyte III from ASICS. This clean
ASICS looks to follow last year’s pack of Christmas-inspired kicks with yet another trio for
Following on from the announcement of the Commonwealth x ASICS Gel Lyte V “The Gemini” special
