With confident 1970s aesthetics, LỰU ĐẠN forgoes the typical red-and-gold theme for styles that embody the fierce energy of the snake.
The simplified “H” forgoes the square frame found on the current logo and borrows a key element from its previous 60s-era emblem.
Cotton and performance fabrics equipped with KODENSHI and ALPHADRY, appear in ethereal neutrals and rich blue hues mirroring refreshing seascapes.
Featuring the label’s new Nature Revisited line and a curation of pieces from retail partners like Frama, Canoa Lab, Louise Roe and more.
With a dynamic CMYK color palette, acid washed denim meets technical fabrics in lightweight activewear and accessories.