hype cog

adidas

adidas is a leading German sportswear brand that produces sports shoes, clothing and accessories. The brand has innovated several sneaker technologies such as Torsion, the Equipment concept and the Predator football boot, as well as entering critically acclaimed collaborations with Yohji Yamamoto in 2003, Stella McCartney in 2004, and Kanye West under its adidas Originals label in 2014.

adidas's ClimaCOOL 02/17 Receives Timeless Black and White Rendition
adidas NMD_R1 Primeknit "Zebra" Launches in Contrasting Iterations Next Month
An On-Feet Look at the adidas Originals Swift With Subtle Multicolored Details
Go Inside adidas's Brooklyn Creative "Farm," Where Shoes of the Future Are Made
adidas's Pastel-Hued Harden LS "Sweet Life" Hits Shelves Next Week
See Official Looks of the adidas Originals PW Tennis Hu, plus Release Date Info
 
HYPES is a real time popularity metric informing readers of what is trending