Willy Chavarria Is Behind the adidas Originals adiSignature Collection
Offering a range of classic adidas sweat styles in a vibrant ’80s-inspired palette and updated proportions.
Summary
-
adidas Originals and Willy Chavarria’s new adiSignature line upgrades classic sweats with roomy fits, dropped shoulders, and premium 420g fleece.
-
The debut collection, launching October 23, features bold, ’80s-inspired color blocking alongside neutral staples, designed to offer timeless, individual style.
adidas Originals has unveiled the first collection from its new adiSignature line, guided by Creative Advisor Willy Chavarria. In this new arm of the brand, the designer brings his distinct perspective to adidas’ classic sweats in new cuts, fits, and materials. “adiSignature is a framework that adidas and I developed together that will evolve over years,” Chavarria said in an official statement. “It’s a new way of thinking about the brand’s timeless offering,” he added.
Along with familiar sets like Firebird and SST Tracksuits, hoodies, full-zips, crew necks, tees, tanks, and sweatpants were designed with pronounced proportions and elevated materials. For a durable base, heavyweight 420g brushed-back fleece is the core material, while dropped shoulders and roomier fits are consistent throughout.
However, what stands out most is the collection’s approach to color. Amplified by the styling by styling from Georgia Pendlebury, the campaign, lensed by Brianna Capozzi, showcases ’80s-inspired color blocking with exuberant hues of pink, lavender, red, blue, green, and more. Neutral anchors of heather gray, cream, black, and navy provide a versatile foundation for the broader line, integrated with adidas signatures like Trefoil branding and Three Stripes.
The debut collection marks the beginning of an initiative that provides reliable styles “that get better with time” and “that people want to live in”, in the words of an official release. With the help of the influential Chavarria, known for bringing his contemporary edge to the everyday wardrobe, adiSignature aims to offer the next generation a signature look without sacrificing individual expression.
The first adiSignature collection launches on October 23 at www.adidas.com/us/street_wear, adidas retail stores, and select retail partners.
