Kylie Jenner Makes Victoria's Secret Runway Debut in $50 Million USD Diamond-Encrusted Jacob & Co. Fantasy Bra
The Khy founder walks the 2026 catwalk in the most valuable bra ever made, reviving the iconic showpiece after an eight-year hiatus.
Summary
Kylie Jenner made her Victoria’s Secret runway debut at the 2026 Victoria’s Secret Fashion Show wearing the iconic Fantasy Bra
Valued at $50 million USD the one-of-a-kind Jacob & Co. creation is the most expensive Fantasy Bra in the brand’s history
Crafted with 4,410 natural diamonds and a 75.54-carat yellow diamond centerpiece the design marks the return of the runway tradition for the first time since 2018
Kylie Jenner made her surprise runway debut at the 2026 Victoria’s Secret Fashion Show wearing the label’s revived Fantasy Bra, a $50 million USD high-jewelry creation engineered in collaboration with Jacob & Co. The appearance marked the KHY founder’s first time ever walking a Victoria’s Secret catwalk.
Designed by Jacob Arabo, the showpiece drew inspiration from Jacob & Co.’s Rare Touch Jewelry Collection and reimagined the traditional lingerie staple without using any fabric. Handcrafted by 15 artisans over more than 1,000 hours, the structure incorporates 3,218 individually designed components engineered to move with the body like lingerie. At the center sits a 75.54-carat natural Fancy Vivid Yellow diamond, encircled by 4,409 natural diamonds totaling 1,373 carats in an array of cuts, including the jeweler’s signature Angel-Cut. Made entirely of precious metals and stones, covered in shimmering crystals, and finished with delicate fringe along the base, the $50 million USD piece stands as the most valuable Fantasy Bra ever produced.
Jenner paired the diamond-encrusted top with a low-slung silver thong, an iridescent white miniskirt, clear PVC heels, and large feathery white wings as partner Timothée Chalamet and mother Kris Jenner cheered from the audience. The runway appearance brought the Fantasy Bra back to the stage for the first time since Elsa Hosk wore it in 2018, following historic iterations previously donned by Claudia Schiffer in 1996, Alessandra Ambrosio, and Adriana Lima.
