Diesel Ships Life-Sized Cardboard Cutouts Worldwide for FW26 “Multiplicities” Campaign
Local photographers across five global capitals reframe models wearing 3-D denim and Bicolor Leather in real-world street scenes.
Summary
Diesel FW26 “Multiplicities” campaign spans global cities, reframing visuals through local perspectives.
Spotlighted styles include the D‑ONE bag, 3‑D Denim, and Cut Out Floral Knits.
Available across DIESEL stores and online.
Diesel has unveiled its Fall/Winter 2026 campaign, titled “Multiplicities,” presenting a collaborative world tour that redefines traditional global fashion imagery. Conceived by creative director Glenn Martens and art director Christopher Simmonds, the campaign begins in the studio before cardboard cutouts of models are shipped worldwide. Local photographers in cities from London to New Delhi reinterpret the imagery, embedding their own perspectives and environments into the narrative, transforming static visuals into a living, collaborative story.
Across each stop, the campaign highlights key FW26 styles in context. In London, accessories like the D‑ONE bag and D‑COCCO stiletto sandal appear among the bustle of Piccadilly Circus. Shanghai introduces 3‑D Denim and Bicolor Leather, while Cairo sets Wrinkled Boiled Knitwear against the pyramids. Rio brings Concert Print Ts and the Stinger Watch to Ipanema’s beaches, and New Delhi showcases Cut Out Floral Knits and trompe l’oeil cable knit denim amid rickshaw tours.
Anchoring the season is the D‑ONE bag, Diesel’s new signature accessory, designed with a slouchy leather silhouette and buckled straps inspired by worn belts sliding through denim loops. Available in treated leather and patchwork variations, the D‑ONE embodies versatility and global appeal.
Explore the full FW26 collection through Diesel’s official website and flagships around the world.
