Audi Revolut F1 Team Officially Unveils Visual Identity for Its Debut Season
Marking what the team calls a “new era in the FIA Formula 1 World Championship.”
Following further previews earlier this month, the Audi Revolut F1 Team has officially unveiled its complete visual identity, revealing its first full official livery and giving fans a closer look at team merchandise – a moment the team says took “years of meticulous preparation” and one that marks a “new era in the FIA Formula 1 World Championship.”
The new challengers are set to join the race grid for the very first time in March when the new Formula One season kicks off at the Australian Grand Prix in Melbourne. Before that, though, the team opted for the closer-to-home but slightly less sunny setting of Berlin to show the world what to expect, turning the city’s Kraftwerk venue into an unforgettable experience for its team and select group of lucky fans.
A highlight was the team’s new R26 car, with its sleek silver silhouette and “Titanium” finish accented by “Lava Red” elements throughout – a livery design the team says is a “direct application of Audi’s new design philosophy,” one it describes in terms including “clear,” “intelligent” and “emotional.” And, according to its latest press release, it’s an aesthetic we should expect to get used to, because the colors the decorate the team’s new car will also be seen throughout its ecosystem; from the pit to the paddock, and from the team’s apparel to the design of its motorhome, it’s clear the Audi Revolut F1 Team has put a lot of work and weight into its newly launched visual identity.
Audi’s CEO Gernot Döllner called the launch a “public declaration of a new era,” adding that the brand is “here not just to compete, but to define the future” of the sport.
And, doubling down on this, Revolut’s Antoine Le Nel described the Audi Revolut F1 Team launch as “landmark moment ahead of a season of change that promises to be huge for the sport.”
Check out the latest official photos from the Audi Revolut F1 Team in the gallery above, including its R26 car, helmets, driver’s portraits, and team merch.
