BAPE Reclaims the Early 2000s With "Golden Era" SS26 Collection

A nostalgic journey through Shibuya rooftops and vintage tech revitalizes the brand’s iconic streetwear codes.

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Summary

  • BAPE is launching its Spring/Summer 2026 “Golden Era” collection on January 3, 2026, featuring a campaign shot across Tokyo landmarks that pays homage to early 2000s streetwear
  • The collection introduces innovative patterns like Multi Pixel Camo and Glitch Woodland Camo, alongside the Japanese Indigo Art Camo, which blends traditional artisanal dyeing with the brand’s signature Line Camo
  • Key pieces include the debut of the Bapeman-X hoodies with mesh eye panels, OG varsity jackets, and a ladies’ line defined by a “lo-fi” aesthetic with pink-orange palettes and rhinestone Baby Milo accessories

BAPE is set to reignite the cultural spark of the early 2000s with its Spring/Summer 2026 “Golden Era” collection. This seasonal kick-off serves as a sophisticated reinterpretation of the rebellious language that defined a generation of streetwear enthusiasts. The campaign unfolds across evocative Tokyo landscapes, from Shibuya rooftops to traditional Japanese houses, centered around a surreal television installation broadcasting archival visuals.

The menswear line introduces technical marvels like the Multi Pixel Camo and Glitch Woodland Camo, alongside the debut of Bapeman-X hoodies featuring mesh eye panels inspired by American comics. Meanwhile, the ladies’ collection offers a feminine edge with exclusive pink-orange palettes and rhinestone-adorned Baby Milo accessories. A significant nod to heritage arrives via the Japanese Indigo Art Camo, which fuses traditional artisanal detailing with the brand’s signature Line Camo.

From football-inspired jerseys to OG varsity jackets, the collection merges stadium energy with lo-fi aesthetics. The global launch is scheduled for Saturday, January 3, 2026, at BAPE Store locations and online.

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