Nutella Ice Cream Is Now Available and the Freezer Aisle Will Never Be the Same

Summary

• Wells Enterprises announces the nationwide launch of Nutella Ice Cream, the only ice cream made with real Nutella, available now in 14 fl. oz. tubs starting at $4.36 USD and four-pack single-serve cones starting at $5.47 USD
• The ice cream features Nutella layers and swirls folded throughout the base, delivering the same hazelnut-cocoa flavor profile fans have been scraping from jars since 1964

Nutella Ice Cream is now available in freezers nationwide, marking the iconic hazelnut-cocoa spread’s first official entry into the frozen dessert category. Produced by Wells Enterprises, the largest privately held ice cream manufacturer in the United States, the launch arrives in two formats: a 14-fluid-ounce spoonable tub for a suggested retail price starting at $4.36 USD, and a four-pack of 3.04-fluid-ounce single-serve cones starting at $5.47 USD.

Nutella has been a fixture in kitchens across 160 countries for more than six decades, which makes the ice cream launch feel both obvious and overdue. The spread has spent years living adjacent to dessert culture without fully entering it on its own terms. It has been folded into crepes, spooned into doughnuts, blended into milkshakes, and churned into every possible homemade frozen approximation by fans unwilling to wait. The difference here is material: this is not a hazelnut-chocolate ice cream inspired by Nutella or designed to evoke it. Wells Enterprises and Ferrero are billing this as the only ice cream made with real Nutella, with layers and swirls of the actual spread folded throughout the base.

That distinction matters more than it might seem. Flavored ice creams built around licensed names have a long history of delivering something adjacent to the original rather than the thing itself, the kind of product that satisfies a craving in the store and underwhelms in the bowl. The commitment to using real Nutella throughout the base rather than a flavor approximation is the core of Wells’ pitch, and it is the detail that separates this from the dozen unofficial Nutella ice cream concepts that have circulated on food blogs for years.

The two formats address different consumption moments cleanly. The 14-ounce tub, described by Wells as made for slow evenings and sharing at home, is the natural entry point for existing Nutella fans who want the spread experience in a spoonable format. The single-serve cone, positioned as a premium treat for on-the-go moments, extends the product into impulse purchase territory at the point of sale. At a suggested starting price of $5.47 USD for a four-pack, the cones land at a price point that competes comfortably with premium single-serve frozen novelties without asking the consumer to make a considered purchase decision.

Nutella Ice Cream is available now at retailers nationwide.