HI-TEC HTS74’s SS26 Collection Bridges Outdoor and Urban Style

Summary

• HI‑TEC HTS74 unveils its SS26 range with a campaign titled “Walk On Water,” inspired by iconic archival footage
• The range features convertible, reversible apparel and functional footwear in soft, natural earth tones

HI-TEC HTS74 has unveiled its Spring/Summer 2026 collection, accompanied by a campaign titled “Walk On Water.” The collection draws direct inspiration from an iconic archival video of the same name, which featured a creative concept where specialized footwear made running on water appear possible. To capture this spirit of exploration, the campaign was shot in Spain, utilizing a dramatic backdrop of rocky terrains, warm earth tones, and red-toned water streams to highlight the connection between movement and the natural environment.

The new seasonal lineup emphasizes lightweight construction and versatile layering, featuring water‑resistant materials and is designed to evoke the sensation of effortless movement across surfaces. Key design features include convertible garments that offer multiple styling options and signature reversible pieces that pair a clean, minimal exterior with bold graphic elements on the inside. These internal graphics feature printed artwork referencing key moments from the original “Walk On Water” footage, bridging the gap between the brand’s heritage and current design.

The footwear collection complements this aesthetic with a palette of soft neutrals, washed tones and subtle color accents inspired by natural surroundings. Key features include mesh uppers, ripstop nylon panels and cushioned midsoles engineered for comfort and durability. The designs balance functionality with a sleek, modern silhouette, making them versatile for both city exploration and outdoor activity.
For more information, visit HI-TEC HTS74’s official webstore.