A Surreal Thesis on Style: Dina Ayada Fronts Salomon’s XT-Whisper Campaign

Name: Salomon XT-Whisper
Colorway: “Vanilla Ice/FTW Silver/Persian Jewel,” “Almond Milk/FTW Silver/Lava Falls” and “Castlerock/FTW Silver/Spellbound”
SKU: TBC
MSRP: TBC
Release Date: February 4

Salomon’s latest visual narrative for the XT-Whisper features a campaign fronted by Belgian-Moroccan musician Dina Ayada. Set against the backdrop of the surreal “Whisper University,” the story tracks Ayada’s transition from a reflective waiting room to a performance-heavy lecture hall, where she presents a creative “thesis” through movement and sound.

The campaign is anchored by an original track from the artist, reinforcing the silhouette’s identity as a tool for those whose personalities “echo” even when their style “whispers”. For Ayada – who famously left law school to pursue a viral music career – the partnership highlights a shared belief in pushing limits and showing up as one’s authentic self.

The sneaker itself is a modern extension of Salomon’s celebrated XT lineage, merging heritage running performance with a focus on artisanal craftsmanship. While the XT-Whisper respects its functional athletic roots, the new campaign positions it as a staple for a generation that embraces individuality and resists traditional constraints. The silhouette officially returned to the archives in late 2024 and this latest campaign previews three electrifying renditions: “Vanilla Ice/FTW Silver/Persian Jewel,” “Almond Milk/FTW Silver/Lava Falls” and “Castlerock/FTW Silver/Spellbound.” The new XT-Whisper kicks are scheduled for release on February 4, 2026, through Salomon’s website, boutiques and select global retailers.