First Look at the City Jeans x adidas Gazelle Indoor “Diamond in the Rough”

Name: City Jeans x adidas Gazelle Indoor “Diamond in the Rough”
Colorway: TBC
SKU: TBC
MSRP: $130 USD
Release Date: TBC
Where to Buy: City Jeans

adidas is honoring the backbone of sneaker culture through a collaboration with Bronx staple City Jeans. Introducing the Gazelle Indoor “Diamond in the Rough,” the shoe pays tribute to the vibrant energy of New York.

The “Diamond in the Rough” Gazelle Indoor captures that spirit by featuring a navy ripstop upper that can be torn away to reveal the powder blue suede under. A “start here” heel tag and permanent pull tab accent the back of the shoe for an additional touch. The branding on the touge is finished with lenticular printing that shimmers like diamonds. Limited to just 800 pairs, each pair is individually stitched with a number on the inner lining.

“City Jeans has always been about more than sneakers. We exist for our community and for the people who inspire us every day,” said Ben Winrauke, COO of City Jeans. “Partnering with adidas on this release allows us to tell a story that reflects the Bronx itself: tough on the surface, yet filled with creativity, resilience, and diamonds that shine. I would know, I’ve lived here all my life,” added Eric Canals, Head Buyer of City Jeans.

Established in 1993 by Hai Winrauke, City Jeans is a family-owned retailer that has been a community cornerstone for the neighborhoods. With eight stores in the Bronx and one in Queens, the brand is recognized for its commitment to hiring locally and supporting school programs, truly embodying the resilience and challenges that define the Bronx spirit.

Although the exact release date has not been announced, the City Jeans x adidas Gazelle Indoor “Diamond in the Rough” is expected to drop exclusively at City Jeans in-store and online for $130 USD. Stay tuned for more updates on this collaboration.