Starbucks Japan Debuts New Gyokuro Matcha Latte and Frappuccino
The Seattle coffee giant explores Japanese craftsmanship through high-quality tea leaves and sophisticated textures.
Summary
- Starbucks Japan launched two seasonal “Japanese New Year” beverages on December 26, 2025: the Gyokuro Matcha Frappuccino and the Teavana Gyokuro Matcha Latte
- Both drinks feature premium-grade Gyokuro, a rare Japanese tea known for its “umami” flavor, paired with rich matcha paste, matcha whipped cream, and crunchy matcha fiantine toppings
Starbucks Japan continues to redefine the premium tea experience by introducing two exquisite seasonal offerings: the Gyokuro Matcha Frappuccino and the Teavana Gyokuro Matcha Latte. These new additions focus on the delicate interplay between the aromatic elegance of Gyokuro and the deep, familiar profile of matcha.
The Gyokuro Matcha Frappuccino is designed for those seeking a multi-dimensional chill. It features a rich matcha paste with a smooth texture, ensuring every sip carries the distinct flavor of high-quality tea. To enhance the sensory experience, the drink is crowned with a gently sweetened matcha whipped cream and matcha fiantine, providing a light, crisp texture that contrasts beautifully with the blended base.
For a more nuanced, warm alternative, the Teavana Gyokuro Matcha Latte offers a sophisticated profile tailored for the adult palate. This beverage melts matcha powder and Gyokuro into creamy milk, layering the same soft matcha whipped cream and crunchy fiantine as an accent. The result is a delicate yet deep flavor profile that emphasizes the natural astringency and original taste of Japanese tea.
The Gyokuro Matcha Frappuccino and the Teavana Gyokuro Matcha Latte are available for a limited time at Starbucks branches in Japan.
