Laifen's Innovative Dryers Push Hair Trends Forward at Miami Swim Week
As the exclusive sponsor of Miami Swim Week 2024, Laifen introduces the season’s must-try looks using its highly-rated hair dryers.
Laifen, the brand beloved by hair stylists and fashion enthusiasts, presents the latest trends in hair care and styling at this year’s Miami Swim Week shows. From effortless curls to beachy waves, Laifen creates fashionable styles based on expert predictions. The brand taps celebrity stylist Iyana Winfield, who has worked with some of the biggest stars in Hollywood, to construct the trendsetting looks and share her forecasts for what’s to come.
“This season, I’m expecting to see a lot of sleek hair, wavy extensions, wet looks, twist braids, fishtail braids, anything that’s going to recreate a beach look,” Winfield reports on the emerging styles.
As the exclusive hair sponsor for the week, Laifen supplied the event with the first-rate tools needed to execute the looks. All the hair stylists on-site used Laifen’s popular hair dryer to achieve the perfect blowout—a style seen on supermodel Rachel Pizzolato and Miss USA Savannah Gankiewicz. Compared to other high-speed models, Laifen has an almost six times faster motor speed. This means its hair dryers are designed to dry hair fast while also protecting your strands from heat damage. For models with curly hair, she deployed Laifen’s diffuser attachment to enhance their natural beauty and define hair texture. The diffuser, as well as Laifen’s other attachments, are magnetic and click onto the dryer with ease.
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Similar to the swimsuit designers exhibiting at Miami Swim Week, innovation and accessibility are at the heart of Laifen. When the brand first launched in 2019, it was the first to independently design and manufacture a brushless motor capable of performing an astonishing 110,000 rotations per minute. This forward-thinking is crucial to executing the looks exhibited at Miami Swim Week, as each hairstyle complemented the swimsuit and overall vision of the designer who produced it. These hairstyles may have been made for the catwalk, but Laifen’s hot tools make it easy to recreate the runway-ready looks at home.
Check out the gallery above to see how the stylists created each look. To try out the expert-recommended hair dryer for yourself, click here.
