Swedish design brand JOY Objects has revealed its first collection at this year’s Stockholm Design Week. Made up of three chairs, the colorful first drop comes after the brand launched in the summer.
Each has been made from aluminum and medium-density fibreboard and has been splashed with bright hues – from clashing oranges and pinks to calm-toned blues in deep and baby shades. For JOY Objects founder Frederik Paulsen, the inclusion of color was a necessity – something perhaps unexpected from a designer hailing from a country more typically associated with classic minimalism. “Furniture is something we all live with,” he says, “and like life, I want furniture to be fun and colorful.”
While the color palette may be a little unexpected, the Scandinavian sensibility is seen through the form and silhouette, which is simple and effortless to ensure the pieces will fit in a number of environments. Paulsen was also adamant that good design should be accessible to a wider audience, and launched JOY Objects as a way of crafting well-made pieces for a lower price than those of an independent designer.
The brand plans to expand across furniture, home objects and ornaments, each with a signature playful style. The first drop is made up of a chair in three colorways: Klein & Little Wave, Cotton Candy & Wine, and Pizzazz & Honey. Each is priced at €350 (approximately $354 USD) and is available via JOY Objects now.
JOY Objects launched during this year’s Stockholm Design Week, which coincided with another city-wide design festival in Paris. In case you missed it, check out our pick of the must-see things taking place there until September 17.