MAD's Sinuous Housing Block Brings a New Landmark to Paris

Marking the firm’s first-ever completed project in Europe.

Design
1,249 Hypes 0 Comments

MAD has unveiled its first-ever built project in Europe, in the form of a 13-story apartment complex in Paris’ 17th arrondissement. Named “UNIC”, the building is designed to stand out from its Haussmann surroundings with a series of undulating balconies that create a rippling effect across its facade.

UNIC is located in the new neighborhood of Clichy-Batignolles, which has been conceived by Parisian government officials, architects and city planners as a “sustainable urban development”. Here, housing will be provided for some 7,500 residents through a series of nine plots assigned to both international and local architects.

MAD’s design for UNIC was chosen in 2012 – a moment that also marked the founder and principal Ma Yansong as the first Chinese architect to design a major building in Paris. The team set the foundations of their design through a series of simple core missions: to serve the needs of the occupants and surrounding residents while also living up to the sustainable expectations of the neighborhood. Part of these expectations denoted that the building had to pass Passivhaus building standards – which basically renders the building’s energy useage as super low when it comes to heating or cooling.

It also provides an instantly recognizable architectural landmark for the area in the form of its sinuous facade. “The curvilinear structure is a unique landmark visible from many parts of the northwest corner of the city,” say the architects. “The striking design of UNIC also acts as a foil against the nearby Hausmann apartment blocks as it sits along the edge of Martin Luther King Park.”

This green space, along with the surrounding neighborhood, is something that provided a wealth of inspiration for the team’s design. They wanted to give all residents a space from which they can take in the views of the city, which – in some parts of the building – can reach as far as the Eiffel Tower sited more than four kilometers away. Some terraces are even large enough for community gatherings to take place.

Towards the bottom of the building, a metro station is marked with a colourful awning. Nearby, a series of facilities will be located too, such as retail spaces and restaurants. “This unique mix of facilities has the added feature of facilitating communication between the many occupants taking residence within UNIC,” the architects explain.

Take a look around the building above, and don’t miss the latest details to be revealed on the world’s longest skyscraper city.

Read Full Article

What to Read Next

MAD Unveils its First Social Housing Project
Design

MAD Unveils its First Social Housing Project

Creating 4,000 homes.

i29 Transforms Amsterdam Canal House Using Green Accents
Design

i29 Transforms Amsterdam Canal House Using Green Accents

The color defines different rooms and hides secret spaces.

Saint Laurent Rive Droite Is Bringing LA's SUSHI PARK to Paris
Food & Beverage

Saint Laurent Rive Droite Is Bringing LA's SUSHI PARK to Paris

As well as a new line of ceramics by Daeyong Kim.


Hauser & Wirth Announce a New Gallery in Paris
Art

Hauser & Wirth Announce a New Gallery in Paris

Opening next year in the 8th arrondissement.

Kyrie Irving Reportedly Committed To Playing in Brooklyn With or Without Kevin Durant
Sports

Kyrie Irving Reportedly Committed To Playing in Brooklyn With or Without Kevin Durant

Following reports of KD’s potential trade to the Celtics.

Marine Serre and Vuarnet Unveil Second Drop of Visionizer Eyewear Collection
Fashion

Marine Serre and Vuarnet Unveil Second Drop of Visionizer Eyewear Collection

Inspired by the changing climate.

Gucci Presents Its New adidas Gazelle Platform Collaboration
Footwear

Gucci Presents Its New adidas Gazelle Platform Collaboration

The chunky offering is available now in two colorways.

It's a New Age for RANRA as It Takes Luxury to the Mountains for SS23
Fashion 

It's a New Age for RANRA as It Takes Luxury to the Mountains for SS23

Formally known as Arnar Már Jónsson, RANRA making a fresh start as they explore the new avenues for clothing creation.

Latest Iteration of Nike Air Max 95 "Anatomy of Air" Highlights the Human Spine
Footwear

Latest Iteration of Nike Air Max 95 "Anatomy of Air" Highlights the Human Spine

Arriving in an earth tone aesthetic.


Apple Reveals New London Store Designed by Foster + Partners
Design

Apple Reveals New London Store Designed by Foster + Partners

Combining the building’s history with future-proof details.

Air Jordan 3 "Desert Elephant" Stomps Its Way Into This Week's Best Footwear Drops
Footwear 

Air Jordan 3 "Desert Elephant" Stomps Its Way Into This Week's Best Footwear Drops

The New Balance 990v3 “Scarlet,” Nike SB Dunk High “Mets” and Bodega’s Salomon X-Mission 4 Suede are also dropping.

Nicolas Cage Plays Nicolas Cage for Casablanca FW22
Fashion

Nicolas Cage Plays Nicolas Cage for Casablanca FW22

Starring Nicolas Cage (alongside Alton Mason and Anok Yai in a Hugo Comte-shot campaign).

LOEWE Paula's Ibiza Wants You to Smell Like a Hedonistic Balearic Paradise
Fashion

LOEWE Paula's Ibiza Wants You to Smell Like a Hedonistic Balearic Paradise

Welcoming the new “Eclectic” fragrance and a bath line consisting of scrubs and lotions.

Designers Prioritize Bright Colors for New Peckham Show
Design

Designers Prioritize Bright Colors for New Peckham Show

Showcasing the vibrancy of the capital’s contemporary design scene.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.