While Burger King Austria might have had good intentions in celebrating Pride Month, with its Pride Whopper that features a same-side bun for “equal love and equal rights,” the internet is not buying it. Unlike the Burger King U.S. market’s Pride Month rainbow food wrapping used, this whole process in Austria will see the burger chain manually switch out each bun for matching two tops or bottoms.
As playful as the gesture is, the public is denouncing the campaign, declaring that topics like political views, religion, and sexual preference should be left out of fast food advertising. In its defense, local Austrians are commenting over Twitter saying that only half the campaign is really featured in the Pride Whopper tweet, as it is “explained better in the posters and ads” over in Austria.
Burger King has introduced a new "Pride Whopper" where you can order it with two tops or two bottoms of buns.
What a strange advertisement. I'll take my Whopper with a regular bun because ordering fast food doesn't need to be a political statement for me. pic.twitter.com/eE7fiQCTv5
— Brigitte Gabriel (@ACTBrigitte) June 5, 2022
It's explained better in the posters and ads over here in Austria. Same love, same rights, love in all combinations and constellations. Everything and everyone accepted. ?️? #pridewhopper ??
— Sheri ❤️ (@purposefulhabit) June 3, 2022
— RedBalloon | Free to Work (@RedBalloonWork) June 7, 2022
— @LilAbner (@EADJACK) June 6, 2022
In other food news, Jack Harlow is getting his own KFC meal.