The CEO announced that Twitter Verified will now utilize different colors rather than just the traditional blue check, with gold checks representing companies, grey checks for governments and blue checks for individuals, regardless of whether they are considered celebrities. Musk added that “all verified accounts will be manually authenticated before check activates” and that the new system is “painful, but necessary.”
Prior to its suspension, Twitter Verified allowed any user to have a blue check — usually meant for accounts that were officially used by big names — next to their name for $8 USD a month. Musk temporarily halted the service, however, when Twitter Verified users began changing their names to impersonate companies and important individuals.
Sorry for the delay, we’re tentatively launching Verified on Friday next week.
Gold check for companies, grey check for government, blue for individuals (celebrity or not) and all verified accounts will be manually authenticated before check activates.
Painful, but necessary.
— Elon Musk (@elonmusk) November 25, 2022
In case you missed it, Musk reportedly failed to pay Twitter’s suppliers.