Beeple's Newest Art Project Allows People To Buy Moments in Time As NFTsCalled “the memory palace of the metaverse.”
The new platform, called WENEW, curates these iconic cultural milestones and offers them up as digital collectibles on the Ethereum blockchain via auctions or direct sale at a variety of price points. It has dubbed itself the “the memory palace of the metaverse,” and has partnered with several cultural icons, including TIME, Universal Music Group, Warner Music Group, to revive these moments.
“Beeple seeks to change the way the public interacts with history-making moments and our collective memory of them,” ’“
Brokered by Endeavor’s IMG and in partnership with Wimbledon and tennis champion Andy Murray, the site’s first release is a snapshot of Murray’s historic tournament win in 2013. There are five NFTs available: 500 editions of his 2013 highlights, 100 editions of the 2012 runner-up speech, 50 editions of Murray’s victory speech, 20 editions of the trophy ceremony and one edition of the winning moment.
In addition to the digital token, collectors will receive the moment in the form of a looping video on a “museum-quality screen” for display. The highest bidder on Murray’s 1-of-1 NFT will also get the opportunity to ’
“Each WENEW moment pays reverence to the figures who made it possible as well as its original cultural context,” the site explains. “Every moment in the WENEW collection originates with those who lived it. Their personal authentication, or that of their estates, is essential to WENEW certification, ensuring every moment is directly traceable to its source on the Ethereum blockchain.”
Beeple said he sees NFTs as the future of art and collectibles.
WENEW’s inaugural auction will take place from July 2-5 on the website. Prices start at $49 USD.
Last month, Beeple created a special cover for TIME Magazine’s May 10th/17th 2021 issue that sold for 126.5 ether, roughly equivalent to $320,000 USD.