Pyrenex Takes on British Terrains in New FW21 Campaign

Featuring down jackets for every adventure.

Fashion
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Outerwear stalwart Pyrenex presents its latest Fall/Winter 2021 campaign titled ‘Look Up’, that spotlights the brand’s Sten Jacket, John Vest and other down pieces.

Developing outerwear for intrepid discovery since 1859, the Pyrenex brand has become an expert in down jacket craftsmanship. In the brand’s latest campaign, the versatility of its FW21 jackets is demonstrated through the placement of the range against the backdrop of the city of Manchester as well as the peaks of the Roaches, a rocky ridge that spans the Lake District in the UK.

At the forefront of the urban segment, Pyrenex features the luxe-look Sten Jacket. The oversized down jacket comes coated in a shiny Taffeta fabric with a selection of five colorways for a polished fashion-focussed edge. Along with the Sten Jacket, the brand presents its Masha Vest – a layerable item that comes handy through both the day to the night.

Battling the windy hills of the Roaches, the brand focuses on the Spoutnic Jacket, a functional classic that boasts water repellent and windproof qualities. Crafted with Mini Ripstop fabric and a natural down filling, the jacket is a testament to the brand’s decades of making outerwear.

Take a closer look at the campaign in the gallery above. Shop the collection on Pyrenex’s website now.

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Presented by Pyrenex
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Angelee Kholia Creative Editor

Angelee Kholia is a Creative Editor focused on telling the stories behind commercial campaigns for brands such as Nike, The North Face, BMW, Belstaff and Asahi. Her experience working in UK’s cross-section of fashion, culture and art has enabled her to bring a unique lens to partnership content, particularly features and deep dives as well as interviews with next-gen creative talent.

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