Joshua Vides Unveils His First Footwear and Apparel Collection With New Balance
The 327s, 57/40s and matching apparel all pay tribute to his design process.
Joshua Vides has become a household name in the art space and widely recognized for delivering his signature cartoon-inspired, black and white design language to rooms, cars, clothes, sneakers and more. And to ring in the month of November, the talented creative is teaming up with New Balance for his inaugural footwear and apparel collection that’s inspired by his design process.
In the sneakers department, Vides applies his crafty touch to a duo of lifestyle models: the 327 and the 57/40. The New Balance 327 features a stark black backdrop for its base and welcomes in splatters of white paint across the side panels. Underneath, the midsoles are formed with a natural white tone and come rounded out by a gum-colored waffle outsole. The 57/40 essentially makes use of the same color scheme but flips it in reverse. The angelic backdrop is complemented by thicker black outlines to mimic his artwork and is seated adjacent to all-over black blemishes.
Dropping alongside the kicks are various apparel pieces including graphic tees, a pullover hoodie and shorts that are styled with similar elements. Some of the garments are adorned with his own mottos such as “Keep Going” and “Paint Crew.”
Vides will drop 100 pairs of the footwear exclusively at his Los Angeles coffee shop, Matte Black Coffee, on November 6. After that, the collection will then release globally via New Balance and at Foot Locker on November 13. Prices for the items are as follows: $130USD for the 327, $150 USD for the 57/40, $85 USD for the hoodie, and $45 USD for the tee.
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