Unboxing: Michelob ULTRA and Bad Birdie Create Stand-Out Golf Styles with ULTRABAD Collection

Designed for those who are changing the narrative of traditional golf culture.

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The golf course is experiencing a style revolution where players are opting for unconventional, stand-out gear and changing the traditional narrative of the game. Contributing to this, Michelob ULTRA and Bad Birdie have teamed up on the ULTRABAD collection, a series of fresh apparel and golf accessories. The offering is rooted in Michelob ULTRA’s belief in the intersection of joy and an active lifestyle. Releasing on October 6, take a closer look at the collaboration with our latest unboxing experience.

The limited-edition ULTRABAD collection is designed for a robust range of golfers, ensuring that both professional and amateur players look good on the course. What’s more, the beer brand believes that “it’s only worth it if you enjoy it,” guaranteeing the assortment will contribute to a good time. This comes through in illustrations f games enjoyed over ULTRAs, a fresh all-over print of Michelob ULTRA refreshments runs throughout the ULTRABAD range. Pieces like the ULTRABAD Hoodie and ULTRABAD Rope Hat offer comfort and style, and the ULTRABAD Golf Polo embodies the energy of good times while respecting the game of golf.

The collection also adds a touch of personal style to golf accessories. Functional goods like the ULTRABAD Driver Headcover, ULTRABAD Mallet Putter Cover, ULTRABAD Blade Putter Cover and ULTRABAD Golf Towel are meant to maximize fun and enjoyment at every hole. Each of these pieces features bold red embroidery with ULTRABAD branding. Presenting gear for a sport at the intersection of joy and an active lifestyle, the ULTRABAD collection brings a distinct twist to golf style.

Check out the ULTRABAD collection in the unboxing video above. The series is available now at Bad Birdie’s website.

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