This time around, Coke has enlisted celebrated director Taika Waititi (Thor: Love & Thunder, Jojo Rabbit) for an epic two-and-a-half-minute visual tale. Emphasizing the warm feeling and joy when the entire family is able to make it home for the holidays, the commercial follows a father on his quest to deliver his daughter’s letter to Saint Nick — Santa Claus has been associated with Coca-Cola since its Haddon Sundblom-illustration from 1931. After a failed motor on his rigid inflatable boat, the father is set on an adventure of epic proportions — showing the lengths that a family member will to go for a loved one.
The adventure takes a turn for the worse when the father hits a roadblock near the end. Without spoiling too much of the ending, Kris Kringle does eventually make an appearance, but be warned, the ending is a real tear-jerker. With the number of travel restrictions this year, this commercial is sure to hit close to home for many.
The Coca-Cola Company writes: “This Christmas, give something only you can give. Be it in person, over an awkward video call, or just a quick message, making time for the ones you love is what makes Christmas truly the most special time of year, no matter how you do it.”
In other food and drink news, Waffle House joins Oconee Brewing Company for “BACON & KEGS” beer.