With “Create The Club” Initiative, Social Club Seltzer Calls on Creatives To Help Build its Brand

Artist Eric Pagsanjan designs the first merchandise for the brand.

Presented by Social Club
Arts 
2,045 Hypes

Through its new Create The Club initiative, hard seltzer brand Social Club has partnered with 10 creators of all mediums and levels of experience to craft its first national campaign. Inspired by classic cocktails flavors, the new beverage line from Anheuser-Busch is designed with hustlers in mind. In this spirit, with Create The Club, Social Club forwent using traditional agency creatives and instead put out a call for out of work creators impacted by COVID-19—designers, photographers, writers, filmmakers, musicians, and more— to help shape the brand and build it from the ground up. One of the first members to be initiated into the club is Eric Pagsanjan, a Chicago-born Filipino illustrator and graphic designer whose work merges his passions for art, social work and sneakers.

Social Club Seltzer Artist Creative Collaboration Create the New Club Initiative Program

Every creator in the Create The Club program had a creative brief custom-tailored to their craft and skillset that would allow their talents to shine in an authentic way. Social Club asked Pagsanjan to design new merchandise, social content and visuals for Social Club’s newsletter, After Hours, that imagined the beverage in his clean style. “During the pandemic and Civil Rights Movement there wasn’t much hope, but being selected for this program in this time gave me my hope back,” he says. Using design to tell stories, Pagsanjan drew inspiration from the other creatives who also collaborated with Social Club for the brand’s imagery. “I wanted to get to know all the other creators and help tell their stories by designing the look and feel for the brand’s inaugural campaign and newsletter for all the Create the Club members,” he says.

“I wanted to come up with an idea that spoke to all the other applicants that applied for this program,” Pagsanjan says. The result was his #keepthehustle collection of apparel, which inspires its wearers to always keep pushing towards and pouring into what they set out to do. For Pagsanjan, who veered from the path set out for him in the name of his passion, this sentiment rings true.

Hear Pagsanjan speak about his design process above and stay tuned to HYPEBEAST to see creations from other artists in Create The Club. Interested creators can learn more about Social Club and future opportunities with Create The Club at the brand’s website.

Enjoy Responsibly. 21+ Only. © 2020 Anheuser-Busch, Social ClubTM Seltzer, Old Fashioned, IRC Beer (Ale in TX), Citrus Gimlet, IRC Beer (Ale in TX), Sidecar, IRC Beer (Ale in TX) St. Louis, MO 63118.

Read Full Article

What to Read Next

Kevin Hart's New Netflix Stand-Up Special Is Now Streaming
Entertainment 

Kevin Hart's New Netflix Stand-Up Special Is Now Streaming

Presented by Netflix
Aptly titled, ‘Zero F**ks Given.”

Cactus Plant Flea Market's Bedazzled Nike Dunk Low Shines Bright In This Week's Best Footwear Drops
Footwear 

Cactus Plant Flea Market's Bedazzled Nike Dunk Low Shines Bright In This Week's Best Footwear Drops

Alongside the long-awaited Nike Dunk Low “Ceramic,” the Air Jordan 3 “Court Purple” and Brain Dead’s latest Converse collaboration

AMBUSH and Converse Prep Duo of CTAS Duck Boot Styles
Footwear

AMBUSH and Converse Prep Duo of CTAS Duck Boot Styles

Bright blue and muted black makeups of the Chuck Taylor All-Star-inspired boot.


AMBUSH’s Beats Collaboration Is Dedicated to Tokyo Nightlife
Tech 

AMBUSH’s Beats Collaboration Is Dedicated to Tokyo Nightlife

Yoon Ahn explains how the glow-in-the-dark headphones are inspired by her home in Shibuya.

Brain Dead's Converse Chuck 70 and Bosey Ox Deliver Head-Turning Deconstruction
Footwear

Brain Dead's Converse Chuck 70 and Bosey Ox Deliver Head-Turning Deconstruction

There’s also a Dover Street Market-exclusive Chuck 70.

Slam Jam and ASICS' NOVABLAST Isn't Just a Running Shoe, It's a Uniform Staple
Footwear

Slam Jam and ASICS' NOVABLAST Isn't Just a Running Shoe, It's a Uniform Staple

Slam Jam explored the hyper-technical era with its latest collaboration, which is spotlighted in a Salvatore Caputo-directed film.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.