Tyler, The Creator & Jeni's Splendid Debut New "Snowflake" Ice Cream Flavor

A two-toned blend of mint and white chocolate flavors.

Food & Beverage
7,351 Hypes 3 Comments

One week after the debut of GOLF le FLEUR*’s SS19 video lookbook, Tyler, The Creator is revealing plans for his latest major collaboration. However, instead of working within the confines of the artforms that are usually associated with his name, Tyler is teaming up with Columbus, Ohio company Jeni’s Splendid Ice Creams to create a new ice cream flavor known as Snowflake.

Notably, Tyler, The Creator and Jeni’s Splendid’s Snowflake collaboration is billed as a blend of mint, white chocolate, and a touch of a sea salt. A mix of two colors, the Snowflake flavor features “cool peppermint on the ivory side, warm spearmint on the green side, with buttery white chocolate melted throughout, white chocolate flakes for some crunch.”

“As much as I love white chocolate chip cookies, I can’t get over the fact that someone made the universal rule that they always have to come with those useless macadamia nuts,” Tyler, The Creator shares via an official statement, explaining his motivations for mixing the flavors that make up Snowflake. “For as long as I can remember, mint ice cream seemed to always come with every chocolate chip but white. I finally got the two away from their clingy friends and set up a play date for my mouth.”

For those interested in trying the collaboration, the official GOLF and Jeni’s websites will begin selling the item starting Saturday, July 6 at 10 a.m. EST. Concerning in-person sales of Snowflake, Tyler’s GOLF store in Los Angeles will start carrying the ice cream on July 6 and Jeni’s Splendid’s brick-and-mortar locations will start selling it on July 8.

For more, revisit Tyler, The Creator’s Rainbow GOLF le FLEUR* Converse collaboration.

 

View this post on Instagram

 

GOLF le FLEUR* x JENIS SPLENDID ICE CREAMS: SNOWFLAKE – JULY 6TH ONLINE/FLAGSHIP — JULY 8TH AT JENIS ICE CREAM STORES

A post shared by GOLF WANG (@golfwang) on

Read Full Article

What to Read Next

Y-3 and adidas Rugby Debut World Cup Jerseys for New Zealand's All Blacks
Fashion

Y-3 and adidas Rugby Debut World Cup Jerseys for New Zealand's All Blacks

Maori inspiration informs performance kits and training garments.

Yung Bae Drops Dance-Friendly New Album 'Bae 5'
Music

Yung Bae Drops Dance-Friendly New Album 'Bae 5'

He also drops the official lyric video for “Up All Night” featuring Paper Idol.

Fancy.com Founder Launches Brooklyn's Newest Kid-Friendly Comic Shop
Entertainment

Fancy.com Founder Launches Brooklyn's Newest Kid-Friendly Comic Shop

Joseph Einhorn offers a peek inside the minimalist space.


Artists Sophia Sobers & Jacob M Fisher Bring Experiential Art to NYC
Arts

Artists Sophia Sobers & Jacob M Fisher Bring Experiential Art to NYC

Immersive works made using light elements.

Lupe Fiasco Debuts "Air China" Video Inspired by His 'Beats N Path' Docuseries
Music

Lupe Fiasco Debuts "Air China" Video Inspired by His 'Beats N Path' Docuseries

His award-winning documentary now has a new single to promote it.

VSCO Explores the Creative Process of Stylists Jorge Gitoo Wright and Yi Ng
Fashion 

VSCO Explores the Creative Process of Stylists Jorge Gitoo Wright and Yi Ng

Presented by VSCO
Ideation to execution.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.