Miki Agrawal on Challenging Stigmas by Talking Taboo Topics

The entrepreneur and author details how she enjoys shifting culture through her past businesses, Wild and Thinx, and her latest venture Tushy.

By
listen
Miki Agrawal on Challenging Stigmas by Talking Taboo Topics
Business of HYPE
6,480 Hypes 6 Comments

Business of HYPE is a weekly series brought to you by HYPEBEAST Radio and hosted by jeffstaple. It’s a show about creatives, brand-builders and entrepreneurs and the realities behind the dreams they’ve built. On the season 4 finale, Jeff sits down with social disruptor, entrepreneur and author Miki Agrawal.

A serial entrepreneur, Miki Agrawal has had an immense career having founded three companies: Wild, a gluten-free farm-to-table pizza restaurant, Thinx, a period-proof underwear company, and her latest venture, Tushy, a modern bidet that clips to your toilet.

Though many of her companies requiring a “reprogramming” of people, Miki says she enjoys challenging the status quo. She started Wild in 2005, a time when gluten-free wasn’t the norm, and details the process it took to raise $250k at just 25-years-old. After months of failed funding, she advises us on her best practices — be yourself and have a bit of naivety.

“I realized I wasn’t my sparkly true self. When you’re a light, when you’re super good at something, people are attracted to you.”

Since then, Miki alongside her twin sister, started Thinx. Disrupting the billion dollar feminine hygiene industry, the company grew to over $150 million valuation. Her newest company, Tushy, was birthed from her desire to normalize the bidet in America. Being half Japanese and half Indian, Miki informs us that the bidet is not only common in Asia, but the most effective method for cleaning.

While her businesses touch upon “taboo” topics, they create conversations for people to break social stigmas. So tune in to hear how the “She-E-O” broke into the business and how she plans to revolutionize how we think.

As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. You can subscribe to our channel on Apple, Spotify, Soundcloud, Stitcher, Overcast, Anchor or wherever else you get your podcasts. Please don’t forget to leave a comment or review.

Additionally, feel free to hit Jeff on Twitter, @jeffstaple, or via email at questions@businessofhype.com, and he may answer your question on a future episode.

This episode features references to the following:

2:10 – Do Cool Sh*t
2:18 - Disrupt-Her
3:08 – Wild
3:57 – Thinx
4:35 – Tushy
6:02 - The benefits of a bidet
9:37 – How Tushy works
10:14 – Challenging stigmas
11:19 – Tushy return policy
11:55 – Shifting culture
14:40 – Starting Wild
16:00 – Funding for Wild
20:50 – How she raised $250k
31:06 – Idea for Thinx
33:34 – Kickstarter for Thinx
33:58 – Indiegogo for Thinx
35:53 - $150 million valuation
37:42 – Idea for Tushy
37:54 – Bidets in Japan
41:12 – Toto bidet
42:03 – Fundraising for Tushy
43:00 – SNL
44:25 – Advice

Read Full Article

What to Listen to Next

Davido Wants to Break Your Misconception About Africa

Davido Wants to Break Your Misconception About Africa

The international artist tells us how he broke into the American music scene and what he hopes for the future of Afrobeat.

Listen
7,632 Hypes 0 Comments

Jaysse Lopez Wants to Revitalize the Retail Space

Jaysse Lopez Wants to Revitalize the Retail Space

Urban Necessities’ founder tells how he turned $20 USD in to $20 million USD, and why he partnered with American Eagle.

Listen
28,773 Hypes 22 Comments

A Boogie Wit Da Hoodie Doesn't Need Your Opinions

A Boogie Wit Da Hoodie Doesn't Need Your Opinions

The certified gold rapper tells us why he doesn’t relish in his success.

Listen
18,853 Hypes 0 Comments


Sean Wotherspoon on Being a Part of a Problem to Find a Solution

Sean Wotherspoon on Being a Part of a Problem to Find a Solution

In part two of this episode, he talks veganism, being relatable, haters and much more.

Listen
21,853 Hypes 13 Comments

Blueface Is More Than Just a Viral Sensation

Blueface Is More Than Just a Viral Sensation

The “Thotiana” rapper explains how football shaped his music career and more.

Listen
15,341 Hypes 16 Comments

Sean Wotherspoon on What Makes Something "Priceless"

Sean Wotherspoon on What Makes Something "Priceless"

In part 1 of this episode, Sean talks about his love for thrifting and co-founding Round Two.

Listen
38,738 Hypes 26 Comments

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.