London Got An Up Close Look At The Visionarism x ASICTIGER HyperGEL Silhouettes For Foot Locker

Inspired by the “urban ninja” and traditional Japanese art.

Footwear 
8,114 Hypes 7 Comments

ASCISTIGER, Foot Locker Europe and creative agency Visionarism unveiled their latest collaboration in London last night, presenting the HyperGEL‐LYTE and HyperGEL‐KAN silhouettes for the first time at Foot Locker’s recently opened flagship store in London’s Marble Arch. To celebrate this, sneakerheads were treated to an in-depth Q&A session between Asics design team members Milton Cato and Hiroyuki Ogi and Visionarism founders Thierry Tek and Ste Wing. They discussed their individual approaches to design, how the collab came about and their experience creating the shoe. As well as the panel talk, special guests consisting of Visionarism friends and family were able to get their first close-up look at the silhouette.

The creation of the shoe saw Visionarism travelling to the Foot Locker HQ in New York and the streets of Tokyo, to get to grips with the legacy and heritage of ASICSTIGER.  This inspiration helped Visionarism add its own spin to the next evolution of the HyperGEL range, drawing on the concept of the “urban ninja” and the traditional Japanese ‘Sumi stroke’ art technique. The Gel-Lyte model keeps the shoe’s characteristic design elements, whilst deploying a lighter, more comfortable midsole, whereas the new HyperGEL-KAN model introduces an external heel counter to protect against impact and increase support.

Both the black and white colorways are available now on Foot Locker stores across Europe, retailing at  £114.99 GBP (approximately $147 USD).

Read Full Article

What to Read Next

An Editorial Look at UNDERCOVER's FW18 Exploration of '2001: A Space Odyssey'
Fashion

An Editorial Look at UNDERCOVER's FW18 Exploration of '2001: A Space Odyssey'

Jun Takahashi’s ode to Stanley Kubrick’s movie masterpiece.

Watch Lil Uzi Vert Deliver an Effortless Freestyle
Music

Watch Lil Uzi Vert Deliver an Effortless Freestyle

While showing off his dance moves.

PUMA Introduces its Bead-Focussed New Hybrid Runner Unrest
Footwear

PUMA Introduces its Bead-Focussed New Hybrid Runner Unrest

Featuring its emerging comfort, energy return, and stability cushioning platform.


Jam Home Made & BOUNTY HUNTER Release Mickey Mouse Watch
Fashion

Jam Home Made & BOUNTY HUNTER Release Mickey Mouse Watch

Special edition dive watch design.

Nike Air VaporMax Premier Flyknit "Black/Metallic Silver" Gets a Release Date
Footwear

Nike Air VaporMax Premier Flyknit "Black/Metallic Silver" Gets a Release Date

The newest VaporMax model.

Drake's 'Scorpion' Pop-Up Arrives in Toronto With OVO Exclusives
Fashion

Drake's 'Scorpion' Pop-Up Arrives in Toronto With OVO Exclusives

New ‘Aubrey & the Three Migos’ tour merch.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.