Converse - You're It: Kid Cudi

Converse’s new campaign “Your’re it” highlights 23 unique and creative artists from around the world in a series of web shorts. The campaign featured artists form 13 different countries including Kid Cudi. In this short, Converse takes a trip back to Cudi’s roots as an artist in his hometown of Cleveland, Ohio. The campaign’s goal was to tap into the grassroots of Converse’s global market and introduce the artists of tomorrow.