A Look at How This $70k, 50-1000mm Canon Lens Came to Be

Approved by nature filmmaker, Ivo Nörenberg.

By //Tech

In 2010, the German nature filmmaker Ivo Nörenberg who’s known for Russland and has previously worked with David Attenborough, made a request to Canon. He was looking for a lens capable of incredible versatility to suit his work — it needed to be able to shoot animals about 4 feet tall at full frame from about 300 meteres away. It also needed to shoot wide landscapes, and be lightweight and compact enough despite the fact that lenses with zoom capabilities are often bulky.

Canon took on the challenge and after a few years delivered the CINE-SERVO 50-1000mm T5.0-8.9 EF-mount cinema lens. The final product weighed under 15 pounds, and 16 inches at 50-1000mm, and surpassed Nörenberg’s expectations with the addition of a 1.5x extender built onto the lens directly, giving it a 1500mm telephoto reach.

Today, Canon shares an in-depth look at the filmmaker’s review of the lens which you can watch above.

Read Full Article
Source
Petapixel
CanonCamera Lens

You may also like

Watch JR Discuss How His "Inside Out" Art Project Came to Be
Arts

Watch JR Discuss How His "Inside Out" Art Project Came to Be

The artist also discusses how he got locals involved.
1,288 Hypes 3 Comments
Watch How a Stunt Performer Prepares to Be Set on Fire
Entertainment

Watch How a Stunt Performer Prepares to Be Set on Fire

In an artistic short film.
1,224 Hypes 3 Comments
Here's a Closer Look at Nike's M2K Tekno Upcoming Colorway
Footwear

Here's a Closer Look at Nike's M2K Tekno Upcoming Colorway

Originally debuted at John Elliott’s fashion show.
13,910 Hypes 14 Comments
A Look at How Darth Vader and Lord Voldemort Are Alike
Entertainment

A Look at How Darth Vader and Lord Voldemort Are Alike

A comparison on two of the most notorious villains.
2,847 Hypes 2 Comments
A Closer Look at the BAPE x Gundam Collaboration and How To Win One
Design

A Closer Look at the BAPE x Gundam Collaboration and How To Win One

Even Baby Milo gets in the game.
19,987 Hypes 11 Comments


What to Read Next

You Can Now Download the Handwriting of Kurt Cobain, David Bowie, John Lennon and Leonard Cohen as Fonts
Design

You Can Now Download the Handwriting of Kurt Cobain, David Bowie, John Lennon and Leonard Cohen as Fonts

Digitally capturing the nuances of each artist.
12,018 Hypes 10 Comments

Disneyland's Marvel-Themed Park Haunted by a Deal Struck in 1994
Entertainment

Disneyland's Marvel-Themed Park Haunted by a Deal Struck in 1994

They are unable to use the Marvel name in the park.
15,225 Hypes 4 Comments

Today Marks One Year Since Tupac Was Inducted Into the Rock n Roll Hall of Fame
Music

Today Marks One Year Since Tupac Was Inducted Into the Rock n Roll Hall of Fame

The only solo hip-hop artist to make the list so far.
7,028 Hypes 6 Comments


Oakland is Newest Location for VSCO's Free-to-Use Open Studio
Arts

Oakland is Newest Location for VSCO's Free-to-Use Open Studio

Book your session now.
3,051 Hypes 1 Comments

The Nike Air Max 98 Gets Re-Imagined in "Sail Cream"
Footwear

The Nike Air Max 98 Gets Re-Imagined in "Sail Cream"

In honor of the shoe’s 20th anniversary.
5,413 Hypes 0 Comments

Gucci Mane Credits Himself as Inventor of Trap Music
Music

Gucci Mane Credits Himself as Inventor of Trap Music

Who do you think invented Trap Music?
6,255 Hypes 39 Comments

More ▾